Trouville-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Trouville-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Trouville-sur-Mer, Normandy, France to uncover income potential. This 2025 STR market report for Trouville-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 892 active listings.
Whether you're considering an Airbnb investment in Trouville-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Trouville-sur-Mer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Trouville-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Trouville-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Trouville-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Trouville-sur-Mer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Trouville-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,058+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,478 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,405 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $761, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Trouville-sur-Mer
Trouville-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Trouville-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Trouville-sur-Mer:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Trouville-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in Trouville-sur-Mer (2025)
Effective short term rental pricing strategy in Trouville-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Trouville-sur-Mer typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Trouville-sur-Mer
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Airbnb Seasonality Analysis & Trends in Trouville-sur-Mer (2025)
Peak Season (August, July, May)
- Revenue averages $3,068 per month
- Occupancy rates average 52.6%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,876 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $168
Low Season (January, February, March)
- Revenue drops to average $1,069 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $160
Seasonality Insights for Trouville-sur-Mer
- The Airbnb seasonality in Trouville-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Trouville-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $3,599, occupancy reaching a high of 66.4%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $989, occupancy could drop to 20.7%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Trouville-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Trouville-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Trouville-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Trouville-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Plage | The main beach area of Trouville-sur-Mer, attracting tourists with its sandy shores and picturesque promenade. Ideal for visitors looking to enjoy sun and sea activities, as well as beachside dining. | Trouville Beach, Promenade des Planches, Casino de Trouville, Les Franciscaines, Deauville Marina |
| Town Center | The bustling heart of Trouville-sur-Mer, filled with boutiques, cafes, and local markets. A great spot for tourists wanting to explore local culture, shopping, and dining options. | Église Saint-Pierre, Market Square, Local Bistros, Art Galleries, Casino Barrière |
| Port of Trouville | A charming and lively area featuring fishing boats and seafood restaurants. Attracts visitors interested in maritime culture and fresh seafood experiences. | Fishing Port, Seafood Restaurants, Boat Tours, Maritime Museum |
| Deauville | Just a short distance from Trouville, Deauville is known for its luxury, glamour, and famous beaches. A prime destination for tourists seeking upscale experiences and events. | Deauville Beach, Plage de Deauville, Deauville-La Touques Racecourse, American Film Festival |
| Cultural Quarter | Home to cultural institutions and artistic events, this area includes galleries and theaters that draw visitors interested in the arts and performances. | Theatre de Trouville, Museum of Trouville, Art Exhibitions, Cultural Events |
| Old Port | A picturesque and historical part of Trouville known for its old buildings and cozy atmosphere. Great for tourists wanting a taste of the traditional charm of the town. | Historic Buildings, Old Port Market, Waterfront Walks, Local Craft Shops |
| Walking Trails | Surrounding Trouville, these scenic walking trails offer breathtaking views of the Normandy coast. Attracts nature lovers and outdoor enthusiasts. | Normandy Coastal Path, Hiking Trails, Scenic Views, Nature Reserves |
| Spa District | Home to wellness centers and spas, appealing to visitors looking for relaxation and rejuvenation. A perfect area for wellness tourism. | Spa Treatments, Hot Springs, Relaxation Centers, Wellness Retreats |
Understanding Airbnb License Requirements & STR Laws in Trouville-sur-Mer (2025)
While Trouville-sur-Mer, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Trouville-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Trouville-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Trouville-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Deauville Luxury Blue Loft : sauna and inside pool
Entire Place • 3 bedrooms
Incredible sea view castle
Entire Place • 8 bedrooms
100 m from the beach, 20 people in a great location!
Entire Place • 6 bedrooms
The Villa Ralph - Beach - Trouville
Entire Place • 5 bedrooms
The Malakoff Tour Villa
Entire Place • 3 bedrooms
Villa La Petite Normandy Panoramic Sea View
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Trouville-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Trouville-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Grégoire | 22 | $500,493 | 782 | 4.51/5.0 |
| Karine | 8 | $351,971 | 942 | 4.76/5.0 |
| Xavier | 3 | $328,932 | 126 | 4.71/5.0 |
| Alfred Deauville | 10 | $278,624 | 44 | 1.48/5.0 |
| Oriane | 14 | $240,859 | 412 | 4.39/5.0 |
| Christine - Interhome Group | 27 | $235,923 | 132 | 2.85/5.0 |
| Checkmyguest | 10 | $190,479 | 105 | 3.29/5.0 |
| Marc | 4 | $172,205 | 1604 | 4.86/5.0 |
| Gaëlle Et Arthur | 1 | $152,203 | 44 | 4.66/5.0 |
| Sabine Et Sébastien | 9 | $144,830 | 502 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Trouville-sur-Mer.
Dive Deeper: Advanced Trouville-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Trouville-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTrouville-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Trouville-sur-Mer
- The Trouville-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 892 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Trouville-sur-Mer, Apartment/Condo properties are the most common (71.5%), reflecting the local real estate landscape.
- Houses represent a significant 27.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 0.9%) offer potential for unique stay experiences.
Trouville-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Trouville-sur-Mer
- The dominant room capacity in Trouville-sur-Mer is 1 bedroom listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.1% of the active Airbnb listings in Trouville-sur-Mer, indicating a high concentration in these sizes.
- A significant 20.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Trouville-sur-Mer.
Trouville-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Trouville-sur-Mer
- The most common guest capacity trend in Trouville-sur-Mer vacation rentals is listings accommodating 4 guests (36.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Trouville-sur-Mer STR market, accounting for 61.3% of listings.
- 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Trouville-sur-Mer.
- On average, properties in Trouville-sur-Mer are equipped to host 4.1 guests.
Trouville-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Trouville-sur-Mer
- The most common availability pattern in Trouville-sur-Mer falls within the 271-366 days range, representing 45.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Trouville-sur-Mer (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Trouville-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
92 listings
11% of total
2 Nights
476 listings
56.7% of total
3 Nights
65 listings
7.7% of total
4-6 Nights
58 listings
6.9% of total
7-29 Nights
24 listings
2.9% of total
30+ Nights
124 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Trouville-sur-Mer is 2 Nights, adopted by 56.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.7%) of the Trouville-sur-Mer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Trouville-sur-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.7% of Trouville-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11% currently do.
- A 2-night minimum appears standard (56.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Trouville-sur-Mer.
Trouville-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.2% of total
Super Strict 60 Days
3 listings
0.4% of total
Flexible
148 listings
18.5% of total
Moderate
289 listings
36% of total
Firm
149 listings
18.6% of total
Strict
211 listings
26.3% of total
Cancellation Policy Insights for Trouville-sur-Mer
- The prevailing Airbnb cancellation policy trend in Trouville-sur-Mer is Moderate, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (44.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36% market standard in Trouville-sur-Mer.
- Regularly review your cancellation policy against competitors and market demand shifts in Trouville-sur-Mer.
Trouville-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Trouville-sur-Mer
- The overall average booking lead time for vacation rentals in Trouville-sur-Mer is 44 days.
- Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Trouville-sur-Mer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Trouville-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Trouville-sur-Mer (2025)
Amenity Prevalence
Amenity Insights for Trouville-sur-Mer
- Essential amenities in Trouville-sur-Mer that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Trouville-sur-Mer: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Trouville-sur-Mer to stay competitive.
Trouville-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Trouville-sur-Mer
- The typical guest profile for Airbnb in Trouville-sur-Mer consists of primarily domestic travelers (86%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 85.8% of guests.
- Key international markets include France (85.8%) and Germany (2.7%).
- Top languages spoken are French (41.1%) followed by English (34.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Boulogne-Billancourt.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Trouville-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |