Touques Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Touques in 2025? Explore comprehensive Airbnb analytics for Touques, Normandy, France to uncover income potential. This 2025 STR market report for Touques, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 76 active listings.
Whether you're considering an Airbnb investment in Touques, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Touques Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Touques Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Touques (2025)
Understanding the monthly revenue variations for Airbnb listings in Touques is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Touques is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Touques across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,264+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,887 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,530 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $722, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Touques
Touques Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Touques STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Touques:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Touques
Average Daily Rate (ADR) Airbnb Trends in Touques (2025)
Effective short term rental pricing strategy in Touques involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Touques typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $263 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Touques
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Airbnb Seasonality Analysis & Trends in Touques (2025)
Peak Season (August, May, July)
- Revenue averages $3,724 per month
- Occupancy rates average 47.4%
- Daily rates average $241
Shoulder Season
- Revenue averages $2,414 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $232
Low Season (January, February, March)
- Revenue drops to average $1,307 per month
- Occupancy decreases to average 19.8%
- Daily rates adjust to average $224
Seasonality Insights for Touques
- The Airbnb seasonality in Touques shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Touques's highest earning potential, with monthly revenues capable of climbing to $4,660, occupancy reaching a high of 58.2%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,276, occupancy could drop to 19.4%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Touques.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Touques seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Touques (2025)
Exploring the top neighborhoods for short-term rentals in Touques? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Touques City Center | The heart of Touques, offering convenient access to local shops, cafes, and restaurants. It's an ideal spot for guests wanting to enjoy the local culture and amenities. | Marché de Touques, Église Saint-Denis, Gare de Touques, Les Jardins du Pays d'Auge, Local bistros and wine bars |
| Touques Riverbank | A picturesque area along the river, perfect for a scenic stay. Attracts guests who enjoy outdoor activities and relaxing views. | River walks, Fishing spots, Cycling paths, Picnic areas, Beautiful scenery |
| Touques Historic District | Rich in history and charm, this district features traditional Norman architecture and historical sites, attracting history enthusiasts. | Château de Touques, Old town architecture, Cultural festivals, Local art galleries, Historical landmarks |
| Close to Deauville | Just a short distance from the famous beach resort of Deauville, great for travelers looking for both town and beach experiences. | Deauville Beach, Casino de Deauville, Famous boardwalk, Film Festival venues, Luxury shopping |
| Golf Course Area | Located near popular golf courses, this area is perfect for golf enthusiasts and those seeking a more tranquil environment. | Golf Barriere Deauville, Stunning golf courses, Nature walks, Clubhouses and restaurants, Relaxing ambiance |
| Normandy Countryside | For guests looking for a peaceful retreat, the countryside offers beautiful landscapes and rural activities like horse riding and hiking. | Cider farms, Vineyards, Scenic trails, Relaxing country inns, Charming villages |
| Touques Market Area | Known for its vibrant local market, this area is perfect for foodies and those wanting to experience local flavors and products. | Local market days, Fresh produce stands, Local artisans, Gourmet food shops, Culinary workshops |
| Coastal Access Point | Ideal for beach lovers, this area provides easy access to the coastline and various water activities. | Beaches, Water sports, Cliff views, Sunset spots, Local seafood restaurants |
Understanding Airbnb License Requirements & STR Laws in Touques (2025)
While Touques, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Touques to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Touques (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Touquesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with Indoor Pool Sauna + 12 years old
Entire Place • 4 bedrooms
Villa Touquaise YourHostHelper
Entire Place • 7 bedrooms
Maison sur Deauville - Trouville - 10 pers
Entire Place • 5 bedrooms
Domaine du pressoir marie Claire sea view
Entire Place • 5 bedrooms
Small cocoon in Normandy with pool
Entire Place • 4 bedrooms
La Normande by Interhome
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Touques (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Touques based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cécile | 1 | $134,985 | 30 | 4.90/5.0 |
| Gary | 1 | $110,363 | 7 | 5.00/5.0 |
| Christine - Interhome Group | 4 | $106,822 | 35 | 4.64/5.0 |
| Aurelie Et Antony | 1 | $104,039 | 10 | 4.70/5.0 |
| Ludo | 1 | $96,677 | 111 | 4.98/5.0 |
| Celine | 1 | $50,324 | 29 | 4.93/5.0 |
| Lebosse | 2 | $41,207 | 118 | 4.91/5.0 |
| Delphine | 1 | $39,864 | 7 | 5.00/5.0 |
| Oriane | 2 | $39,254 | 37 | 4.93/5.0 |
| Muriel | 1 | $37,075 | 50 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Touques.
Dive Deeper: Advanced Touques STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Touques. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTouques Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Touques
- The Touques Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Touques, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 7.8%) offer potential for unique stay experiences.
Touques Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Touques
- The dominant room capacity in Touques is 2 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.3% of the active Airbnb listings in Touques, indicating a high concentration in these sizes.
- A significant 39.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Touques.
Touques Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Touques
- The most common guest capacity trend in Touques vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Touques STR market, accounting for 44.7% of listings.
- 47.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Touques.
- On average, properties in Touques are equipped to host 5.0 guests.
Touques Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Touques
- The most common availability pattern in Touques falls within the 271-366 days range, representing 60.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Touques (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Touques Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
15.3% of total
2 Nights
28 listings
38.9% of total
3 Nights
6 listings
8.3% of total
4-6 Nights
9 listings
12.5% of total
7-29 Nights
3 listings
4.2% of total
30+ Nights
15 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in Touques is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in Touques, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Touques hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.3% currently do.
- A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Touques.
Touques Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.6% of total
Flexible
8 listings
12.7% of total
Moderate
20 listings
31.7% of total
Firm
22 listings
34.9% of total
Strict
12 listings
19% of total
Cancellation Policy Insights for Touques
- The prevailing Airbnb cancellation policy trend in Touques is Firm, used by 34.9% of listings.
- A majority (53.9%) of hosts in Touques utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.9% market standard in Touques.
- Regularly review your cancellation policy against competitors and market demand shifts in Touques.
Touques STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Touques
- The overall average booking lead time for vacation rentals in Touques is 45 days.
- Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Touques.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Touques averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Touques (2025)
Amenity Prevalence
Amenity Insights for Touques
- Essential amenities in Touques that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Touques: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Touques to stay competitive.
Touques Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Touques
- The typical guest profile for Airbnb in Touques consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.5% of guests.
- Key international markets include France (83.5%) and Netherlands (3.1%).
- Top languages spoken are French (38.6%) followed by English (32.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Touques Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |