Thue et Mue Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Thue et Mue in 2025? Explore comprehensive Airbnb analytics for Thue et Mue, Normandy, France to uncover income potential. This 2025 STR market report for Thue et Mue, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in Thue et Mue, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thue et Mue Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Thue et Mue Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$162
The average rental revenue earned for an occupied room per day in Thue et Mue.
Occupancy Rate(?)
40.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,853
Typical annual income for an Airbnb listing in Thue et Mue. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.3%
Strong growth (29.3%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Thue et Mue.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Thue et Mue.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Thue et Mue (2025)

Understanding the monthly revenue variations for Airbnb listings in Thue et Mue is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thue et Mue is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thue et Mue across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,348+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,146 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,742 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $898, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Thue et Mue

Thue et Mue Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Thue et Mue STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thue et Mue:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Thue et Mue

Average Daily Rate (ADR) Airbnb Trends in Thue et Mue (2025)

Effective short term rental pricing strategy in Thue et Mue involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thue et Mue typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
  • Typical properties (Median) charge around $122 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Thue et Mue

Get Live Thue et Mue Market Intelligence 👇

Discover Thue et Mue Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Thue et Mue (2025)

Peak Season (May, April, June)
  • Revenue averages $3,555 per month
  • Occupancy rates average 50.7%
  • Daily rates average $163
Shoulder Season
  • Revenue averages $2,189 per month
  • Occupancy maintains around 42.6%
  • Daily rates hold near $165
Low Season (January, March, October)
  • Revenue drops to average $1,207 per month
  • Occupancy decreases to average 24.7%
  • Daily rates adjust to average $165

Seasonality Insights for Thue et Mue

  • The Airbnb seasonality in Thue et Mue shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Thue et Mue's highest earning potential, with monthly revenues capable of climbing to $3,760, occupancy reaching a high of 61.4%, and ADRs peaking at $177.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $976, occupancy could drop to 20.1%, and ADRs may adjust down to $154.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thue et Mue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Thue et Mue seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Thue et Mue (2025)

Exploring the top neighborhoods for short-term rentals in Thue et Mue? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Caen
Historical city with rich cultural heritage and a vibrant atmosphere. Popular among tourists visiting historical sites and enjoying local cuisine.
Caen Memorial Museum, Château de Caen, Abbaye aux Hommes, Abbaye aux Dames, Quartier du Vaugueux, St. Pierre's Church
Courseulles-sur-Mer
Charming coastal town with beautiful beaches, famous for its D-Day landing beaches. Ideal for tourists interested in history and outdoor activities.
Juno Beach, Juno Beach Centre, Gold Beach, La Maison de la Mer, Local seafood restaurants
Ouistreham
Famous for its ferry terminal and sandy beaches, it attracts visitors heading to the UK and those seeking a seaside getaway.
Ouistreham Beach, Sword Beach, The Pegasus Bridge, Local markets, Caen Canal
Bayeux
Home to the famous Bayeux Tapestry, it's a historic city that draws culture enthusiasts and history buffs.
Bayeux Tapestry Museum, Cathedral of Bayeux, Museum of the Battle of Normandy, Bayeux War Cemetery, Botanical Garden
Arromanches-les-Bains
Known for its historical significance during WWII and stunning seaside views, attracts tourists visiting the D-Day beaches.
Arromanches 360 Circular Cinema, Mulberry Harbour, D-Day Museum, Gold Beach, Local beachside cafés
Cabourg
Charming seaside resort with sandy beaches and Belle Époque architecture, perfect for vacationers looking for relaxation.
Cabourg Beach, Grand Hotel Cabourg, Promenade Marcel Proust, Casino de Cabourg, Local boutiques and cafés
Houlgate
Less crowded coastal town offering beautiful beaches and a laid-back atmosphere, ideal for families and couples.
Houlgate Beach, Promenade des Planches, Les Falaises, Local seafood restaurants, Houlgate market
Lion-sur-Mer
Quiet seaside town with easy access to the historic sites of Normandy, making it ideal for those looking for a peaceful retreat near attractions.
Lion-sur-Mer Beach, Local coastal paths, Nearby D-Day beaches, Fishing village charm, Hiking trails

Understanding Airbnb License Requirements & STR Laws in Thue et Mue (2025)

While Thue et Mue, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thue et Mue to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Thue et Mue (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Thue et Muebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful stone house on fully enclosed land

Beautiful stone house on fully enclosed land

Entire Place • 6 bedrooms

$74,184
Revenue
25.2%
Occupancy
$503.19
Daily Rate
Large house with SPA near CAEN and the sea

Large house with SPA near CAEN and the sea

Entire Place • 5 bedrooms

$53,572
Revenue
28.6%
Occupancy
$430.71
Daily Rate
"A sheep in the church"
renovated stone house

"A sheep in the church" renovated stone house

Entire Place • 2 bedrooms

$44,316
Revenue
59.7%
Occupancy
$201.16
Daily Rate
Charming Country House - Moderately in Bessin

Charming Country House - Moderately in Bessin

Entire Place • 4 bedrooms

$39,646
Revenue
25.7%
Occupancy
$228.97
Daily Rate
Bubbles and stars/SPA near Caen

Bubbles and stars/SPA near Caen

Entire Place • 1 bedroom

$39,231
Revenue
48.8%
Occupancy
$168.77
Daily Rate
Entre Terre & More

Entre Terre & More

Entire Place • 1 bedroom

$36,233
Revenue
60.6%
Occupancy
$158.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Thue et Mue (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Thue et Mue based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Thaneeswaran1$74,184214.95/5.0
Franck2$62,398962.46/5.0
Valerie1$44,316105.00/5.0
Assia1$39,64675.00/5.0
Fara & Lilian1$39,231834.90/5.0
Florent1$36,2334714.90/5.0
Romain1$25,189154.80/5.0
Gîte De La Félicité1$23,13795.00/5.0
Florian1$20,14785.00/5.0
Didier1$17,295534.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thue et Mue.

Dive Deeper: Advanced Thue et Mue STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thue et Mue. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Thue et Mue Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Thue et Mue

  • The Thue et Mue Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Thue et Mue, House properties are the most common (82.1%), reflecting the local real estate landscape.
  • Houses represent a significant 82.1% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 7.2%) offer potential for unique stay experiences.

Thue et Mue Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Thue et Mue

  • The dominant room capacity in Thue et Mue is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 53.6% of the active Airbnb listings in Thue et Mue, indicating a high concentration in these sizes.
  • A significant 39.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thue et Mue.

Thue et Mue Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Thue et Mue

  • The most common guest capacity trend in Thue et Mue vacation rentals is listings accommodating 2 guests (21.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Thue et Mue STR market, accounting for 42.8% of listings.
  • 39.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thue et Mue.
  • On average, properties in Thue et Mue are equipped to host 4.7 guests.

Thue et Mue Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Thue et Mue

  • The most common availability pattern in Thue et Mue falls within the 181-270 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Thue et Mue (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Thue et Mue Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (30.8%)

1 Night

8 listings

30.8% of total

2 Nights (34.6%)

2 Nights

9 listings

34.6% of total

3 Nights (23.1%)

3 Nights

6 listings

23.1% of total

4-6 Nights (3.8%)

4-6 Nights

1 listings

3.8% of total

30+ Nights (7.7%)

30+ Nights

2 listings

7.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Thue et Mue is 2 Nights, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (65.4%) of the Thue et Mue Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 34.6% of Thue et Mue hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thue et Mue.

Thue et Mue Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (31.6%)

Flexible

6 listings

31.6% of total

Moderate (31.6%)

Moderate

6 listings

31.6% of total

Firm (21.1%)

Firm

4 listings

21.1% of total

Strict (15.8%)

Strict

3 listings

15.8% of total

Cancellation Policy Insights for Thue et Mue

  • The prevailing Airbnb cancellation policy trend in Thue et Mue is Flexible, used by 31.6% of listings.
  • There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 31.6% market standard in Thue et Mue.
  • Regularly review your cancellation policy against competitors and market demand shifts in Thue et Mue.

Thue et Mue STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Thue et Mue

  • The overall average booking lead time for vacation rentals in Thue et Mue is 53 days.
  • Guests book furthest in advance for stays during June (average 131 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Thue et Mue.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
  • Monitor your own booking lead times against these Thue et Mue averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Thue et Mue (2025)

Amenity Prevalence

Amenity Insights for Thue et Mue

  • Essential amenities in Thue et Mue that guests expect include: TV, Free parking on premises, Wifi, Hot water, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Smoke alarm, Outdoor dining area are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Thue et Mue: TV, Free parking on premises, Wifi, Hot water, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Thue et Mue to stay competitive.

Thue et Mue Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Thue et Mue

  • The typical guest profile for Airbnb in Thue et Mue consists of primarily domestic travelers (83%), often arriving from nearby Caen, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 82.5% of guests.
  • Key international markets include France (82.5%) and United States (4.3%).
  • Top languages spoken are French (48.6%) followed by English (31.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Caen and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Thue et Mue Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Poterie-Cap-d'Antifer11$5,076$293.9555%
Nettlestone26$3,980$391.9942%
Bonneville-sur-Touques16$3,903$367.0040%
Luneray12$3,745$526.2442%
Furzehill12$3,537$256.3247%
Shorwell28$3,511$283.0845%
St Ives15$3,509$243.5646%
Roedean47$3,494$257.0947%
Saint-Étienne-la-Thillaye24$3,459$325.8942%
Cricquebœuf10$3,417$268.2946%

Maximize Your Airbnb Income in Thue et Mue

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights