Saint-Lô Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Saint-Lô in 2025? Explore comprehensive Airbnb analytics for Saint-Lô, Normandy, France to uncover income potential. This 2025 STR market report for Saint-Lô, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 90 active listings.
Whether you're considering an Airbnb investment in Saint-Lô, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Lô Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Lô Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Lô (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Lô is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Lô is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Lô across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,731+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,807 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,141 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $640, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Lô
Saint-Lô Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Lô STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Lô:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Lô
Average Daily Rate (ADR) Airbnb Trends in Saint-Lô (2025)
Effective short term rental pricing strategy in Saint-Lô involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Lô typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $174+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Lô
Get Live Saint-Lô Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Saint-Lô (2025)
Peak Season (April, May, August)
- Revenue averages $1,951 per month
- Occupancy rates average 56.2%
- Daily rates average $83
Shoulder Season
- Revenue averages $1,418 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $86
Low Season (January, February, March)
- Revenue drops to average $969 per month
- Occupancy decreases to average 42.0%
- Daily rates adjust to average $90
Seasonality Insights for Saint-Lô
- The Airbnb seasonality in Saint-Lô shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Lô's highest earning potential, with monthly revenues capable of climbing to $1,983, occupancy reaching a high of 65.6%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $924, occupancy could drop to 37.6%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Lô.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Lô seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Lô (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Lô? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The historic center of Saint-Lô offers charm and cultural significance, with medieval architecture and historical sites. It's a prime spot for tourists who appreciate history and local culture. | Saint-Lô Cathedral, Musee du Vieux Saint-Lô, Les Remparts, Place de la République, La Couronne, Le Moulin de la Pierre |
| Jardin des Plantes | This lovely neighborhood is known for its beautiful gardens and parks, making it ideal for families and nature lovers. Close to various recreational activities and picturesque views. | Jardin des Plantes, La vallée de la Vire, Parc Naturel Régional |
| La Cité | Located near the city center, La Cité is ideal for business travelers and urban explorers, offering various amenities, shopping, and dining options. | Café de la Paix, Shopping district, Place du 18 Juin 1940, Saint-Lô Market, Local restaurants |
| Saint-Lô Train Station | Being close to the train station, this area is perfect for travelers using public transport. It attracts visitors looking for convenience and easy access to nearby attractions. | Le Train de la Liberté, Local shops, Restaurants and cafes |
| Blanche Maison | A quiet residential neighborhood that offers a more local experience. It’s great for long-term stays and those wanting to enjoy Saint-Lô away from the tourist hustle. | Local parks, Charming streets, Community events |
| Prairie de Saint-Lô | This area offers beautiful natural landscapes and outdoor activities, appealing to families and nature enthusiasts. It's a great location for those looking to relax in nature. | Walking trails, Picnic areas, Scenic views, Wildlife observation |
| Les Bosquets | A suburban area that attracts families and offers spacious accommodations. Ideal for those looking for peace and quiet, while still being close to the city's amenities. | Local schools, Parks, Family-friendly activities |
| Cité des Entrepreneurs | This neighborhood is popular among business travelers and entrepreneurs, with modern amenities and accessibility to the main business centers in Saint-Lô. | Business parks, Coworking spaces, Restaurants for professionals |
Understanding Airbnb License Requirements & STR Laws in Saint-Lô (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Saint-Lô. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Lô to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Saint-Lô (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Lôbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maison Normande
Entire Place • 7 bedrooms
Cocooning House with Hotuzzi.
Entire Place • 2 bedrooms
Maison Saint-Loise
Entire Place • 4 bedrooms
Warm house with jaccuzi / near stud farm
Entire Place • 2 bedrooms
Saint-Lô - House with pool and park view.
Entire Place • 3 bedrooms
Ô Valvi: loft with balneo, terrace and parking
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Lô (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Lô based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Selma | 1 | $63,248 | 20 | 4.95/5.0 |
| Sl | 1 | $57,503 | 14 | 5.00/5.0 |
| Solène | 2 | $56,791 | 238 | 4.93/5.0 |
| E-C | 1 | $43,602 | 13 | 4.92/5.0 |
| Bénédicte | 3 | $41,732 | 643 | 4.98/5.0 |
| Clément | 3 | $39,136 | 72 | 4.83/5.0 |
| Mathieu | 1 | $38,781 | 25 | 4.88/5.0 |
| Elisabeth | 2 | $34,897 | 125 | 4.92/5.0 |
| Sabine | 2 | $33,645 | 74 | 4.92/5.0 |
| Stéphane | 1 | $33,077 | 45 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Lô.
Dive Deeper: Advanced Saint-Lô STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Lô. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Lô Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Lô
- The Saint-Lô Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Lô, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 34.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.
Saint-Lô Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Lô
- The dominant room capacity in Saint-Lô is 1 bedroom listings, making up 41.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Saint-Lô, indicating a high concentration in these sizes.
Saint-Lô Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Lô
- The most common guest capacity trend in Saint-Lô vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saint-Lô STR market, accounting for 65.6% of listings.
- 16.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Lô.
- On average, properties in Saint-Lô are equipped to host 3.3 guests.
Saint-Lô Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Lô
- The most common availability pattern in Saint-Lô falls within the 91-180 days range, representing 37.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Saint-Lô (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Lô Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
32% of total
2 Nights
24 listings
32% of total
3 Nights
9 listings
12% of total
4-6 Nights
7 listings
9.3% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
10 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Lô is 1 Night, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.0%) of the Saint-Lô Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Saint-Lô, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32% of Saint-Lô hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Lô.
Saint-Lô Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
25.7% of total
Moderate
23 listings
31.1% of total
Firm
14 listings
18.9% of total
Strict
18 listings
24.3% of total
Cancellation Policy Insights for Saint-Lô
- The prevailing Airbnb cancellation policy trend in Saint-Lô is Moderate, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (56.8%) and stricter (43.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.1% market standard in Saint-Lô.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Lô.
Saint-Lô STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Lô
- The overall average booking lead time for vacation rentals in Saint-Lô is 45 days.
- Guests book furthest in advance for stays during June (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Saint-Lô.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Lô averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Lô (2025)
Amenity Prevalence
Amenity Insights for Saint-Lô
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Lô to stay competitive.
Saint-Lô Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Lô
- The typical guest profile for Airbnb in Saint-Lô consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.4% of guests.
- Key international markets include France (83.4%) and United States (2.2%).
- Top languages spoken are French (43.3%) followed by English (32.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rouen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Lô Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Osmington | 32 | $4,097 | $279.33 | 55% |
| St Martin | 14 | $4,074 | $436.70 | 51% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Crossways | 37 | $3,903 | $460.52 | 33% |
| West Lulworth | 59 | $3,559 | $262.94 | 50% |
| Furzehill | 12 | $3,537 | $256.32 | 47% |
| Shorwell | 28 | $3,511 | $283.08 | 45% |
| St Ives | 15 | $3,509 | $243.56 | 46% |
| Roedean | 47 | $3,494 | $257.09 | 47% |