Saint-Léonard Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Saint-Léonard in 2025? Explore comprehensive Airbnb analytics for Saint-Léonard, Normandy, France to uncover income potential. This 2025 STR market report for Saint-Léonard, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Saint-Léonard, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Léonard Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Léonard Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Léonard (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Léonard is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Léonard is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Léonard across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,452+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,335 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,403 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $673, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Léonard
Saint-Léonard Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Léonard STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Léonard:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Léonard
Average Daily Rate (ADR) Airbnb Trends in Saint-Léonard (2025)
Effective short term rental pricing strategy in Saint-Léonard involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Léonard typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Léonard
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Airbnb Seasonality Analysis & Trends in Saint-Léonard (2025)
Peak Season (August, July, June)
- Revenue averages $2,626 per month
- Occupancy rates average 54.4%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,664 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $123
Low Season (January, February, March)
- Revenue drops to average $888 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $119
Seasonality Insights for Saint-Léonard
- The Airbnb seasonality in Saint-Léonard shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Léonard's highest earning potential, with monthly revenues capable of climbing to $2,754, occupancy reaching a high of 59.1%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $675, occupancy could drop to 17.9%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Léonard.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Léonard seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Léonard (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Léonard? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Léonard Center | The heart of Saint-Léonard, known for its charming streets, local shops, and cafes. Attracts both locals and tourists looking for an authentic French village experience. | Église Saint-Léonard, local markets, Maison des Traditions, Lac de Saint-Léonard, Parks and gardens |
| Coastal Walks | The scenic coastal paths around Saint-Léonard offer stunning views of the Normandy coastline. This area attracts nature lovers and hikers, providing opportunities for outdoor activities. | Plage de Saint-Léonard, Sentier des Douaniers, Sea views, Fishing spots |
| Historical Sites | Rich in history, this area includes several historical landmarks and sites that attract history enthusiasts and tourists interested in Normandy's past. | Château de Fécamp, Abbaye de Jumièges, The Viking ruins, Local museums |
| Local Cuisine Hotspots | Known for its delectable cuisine, this area features restaurants and bistros serving traditional Norman dishes. It's a draw for foodies and culinary tourists. | Local bistros, Food tours, Farmers markets, Cider houses |
| Art and Culture District | This vibrant area is home to local artists and cultural events, attracting those interested in art, music, and cultural experiences throughout the year. | Local galleries, Cultural festivals, Live music venues |
| Family-Friendly Parks | Offering safe and engaging spaces for families, this area features playgrounds and recreational areas, appealing to families visiting the region. | Parc de Saint-Léonard, Playgrounds, Sports facilities |
| Cycling Routes | Well-known for its excellent cycling paths, attracting cycling enthusiasts from all over. This area provides rental services and bike-friendly accommodations. | Bicycle trails, Bike rental shops |
| Nearby Attractions | Proximity to popular attractions in Normandy makes this area a strategic choice for visitors looking to explore more of the region. | Mont Saint-Michel, Étretat cliffs, Historical D-Day sites, Rouen city nearby |
Understanding Airbnb License Requirements & STR Laws in Saint-Léonard (2025)
While Saint-Léonard, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Léonard to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Saint-Léonard (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Léonardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa at the end of the world
Entire Place • 3 bedrooms
"Le Boudoir d 'Elodie" 12 km from Etretat
Entire Place • 1 bedroom
La Belle Étoile - Country home - 8 people
Entire Place • 6 bedrooms
Nearby house Beach with parking, outdoor and SPA
Entire Place • 3 bedrooms
Nature oasis close to the sea and Etretat
Entire Place • 3 bedrooms
The cliffs cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Léonard (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Léonard based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cyril | 2 | $95,708 | 132 | 4.75/5.0 |
| Elodie | 1 | $36,648 | 103 | 4.85/5.0 |
| Conciergerie LH | 1 | $34,476 | 69 | 4.78/5.0 |
| Charles | 1 | $30,746 | 39 | 4.97/5.0 |
| Agnes Et Patrice | 1 | $29,028 | 91 | 4.88/5.0 |
| Nadege | 6 | $27,606 | 61 | 4.82/5.0 |
| Anne Sophie | 1 | $24,006 | 11 | 5.00/5.0 |
| Sabrina | 1 | $22,432 | 11 | 4.82/5.0 |
| Carole | 1 | $22,222 | 36 | 4.78/5.0 |
| Stefanie | 2 | $20,281 | 75 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Léonard.
Dive Deeper: Advanced Saint-Léonard STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Léonard. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Léonard Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Léonard
- The Saint-Léonard Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Léonard, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Saint-Léonard Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Léonard
- The dominant room capacity in Saint-Léonard is 2 bedrooms listings, making up 47.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.9% of the active Airbnb listings in Saint-Léonard, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Léonard.
Saint-Léonard Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Léonard
- The most common guest capacity trend in Saint-Léonard vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Saint-Léonard STR market, accounting for 58.3% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Léonard.
- On average, properties in Saint-Léonard are equipped to host 4.2 guests.
Saint-Léonard Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Léonard
- The most common availability pattern in Saint-Léonard falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Saint-Léonard (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Léonard Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
20% of total
2 Nights
10 listings
28.6% of total
3 Nights
1 listings
2.9% of total
4-6 Nights
2 listings
5.7% of total
7-29 Nights
3 listings
8.6% of total
30+ Nights
12 listings
34.3% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Léonard is 30+ Nights, adopted by 34.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.3%) caters to monthly stays (30+ nights) in Saint-Léonard, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.3% of Saint-Léonard hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Léonard.
Saint-Léonard Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.8% of total
Flexible
11 listings
30.6% of total
Moderate
11 listings
30.6% of total
Firm
7 listings
19.4% of total
Strict
6 listings
16.7% of total
Cancellation Policy Insights for Saint-Léonard
- The prevailing Airbnb cancellation policy trend in Saint-Léonard is Flexible, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (61.2%) and stricter (36.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.6% market standard in Saint-Léonard.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Léonard.
Saint-Léonard STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Léonard
- The overall average booking lead time for vacation rentals in Saint-Léonard is 64 days.
- Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Saint-Léonard.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Léonard averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Léonard (2025)
Amenity Prevalence
Amenity Insights for Saint-Léonard
- Essential amenities in Saint-Léonard that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Léonard: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Léonard to stay competitive.
Saint-Léonard Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Léonard
- The typical guest profile for Airbnb in Saint-Léonard consists of a mix of domestic (64%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 64.0% of guests.
- Key international markets include France (64%) and Germany (12.3%).
- Top languages spoken are English (34.7%) followed by French (33.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Munich.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Léonard Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |