Saint-Jean-le-Thomas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Saint-Jean-le-Thomas in 2025? Explore comprehensive Airbnb analytics for Saint-Jean-le-Thomas, Normandy, France to uncover income potential. This 2025 STR market report for Saint-Jean-le-Thomas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Saint-Jean-le-Thomas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Jean-le-Thomas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Jean-le-Thomas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Jean-le-Thomas (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Jean-le-Thomas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Jean-le-Thomas is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Jean-le-Thomas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,432+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,045 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,175 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $622, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Jean-le-Thomas
Saint-Jean-le-Thomas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Jean-le-Thomas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Jean-le-Thomas:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Jean-le-Thomas
Average Daily Rate (ADR) Airbnb Trends in Saint-Jean-le-Thomas (2025)
Effective short term rental pricing strategy in Saint-Jean-le-Thomas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Jean-le-Thomas typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Jean-le-Thomas
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Airbnb Seasonality Analysis & Trends in Saint-Jean-le-Thomas (2025)
Peak Season (August, June, May)
- Revenue averages $2,288 per month
- Occupancy rates average 51.2%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,625 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $132
Low Season (February, March, October)
- Revenue drops to average $959 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $131
Seasonality Insights for Saint-Jean-le-Thomas
- The Airbnb seasonality in Saint-Jean-le-Thomas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Jean-le-Thomas's highest earning potential, with monthly revenues capable of climbing to $2,365, occupancy reaching a high of 70.2%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $854, occupancy could drop to 29.2%, and ADRs may adjust down to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Jean-le-Thomas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Jean-le-Thomas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Jean-le-Thomas (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Jean-le-Thomas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Jullouville | A beautiful beach destination that attracts families and tourists during the summer months. Known for its sandy beaches and coastal activities, making it great for vacation rentals. | Jullouville Beach, Coastal walks, Marina, Beachside restaurants |
| Granville | A vibrant town known as the 'Monaco of the North' with its historic old town and beaches. It has a rich maritime history and is popular with tourists visiting Mont Saint-Michel. | Mont Saint-Michel nearby, Granville's Old Town, Christian Dior Museum, Granville Marina, The beaches of Granville |
| Mont Saint-Michel | One of France's most iconic landmarks, attracting millions of visitors each year. Renting properties here for tourists can be extremely profitable due to high demand. | Mont Saint-Michel Abbey, The bay at Mont Saint-Michel, Tidal changes, Medieval architecture |
| Avranches | A historical town near the coastline with stunning views and historical attractions. It serves as a gateway for tourists heading to Mont Saint-Michel. | Scriptorial d'Avranches, Historical gardens, Avranches Cathedral, Local markets |
| Les Pieux | A charming town that offers tranquil stays near the coast and easy access to various beaches. Ideal for travelers looking for a peaceful retreat. | Local beaches, Nature walks, Nearby hiking trails |
| Chausey Islands | A unique island destination that is only accessible by boat and offers stunning beauty and tranquility. A perfect getaway for vacation rentals in summer. | Chausey Island beaches, Nature walks, Birdwatching, Stunning views |
| Saint-Malo | A historic fortified city known for its beautiful beaches and walled city. Very popular with tourists and offers various tourist attractions. | Saint-Malo Intra-Muros, Beaches of Saint-Malo, Fort National, Historic architecture |
| Cabourg | A romantic beach resort with a beautiful promenade and lots of summer visitors. Has a charming atmosphere and is perfect for vacation rentals. | Cabourg Beach, Promenade Marcel Proust, Casino de Cabourg, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Saint-Jean-le-Thomas (2025)
While Saint-Jean-le-Thomas, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Jean-le-Thomas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint-Jean-le-Thomas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Jean-le-Thomasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Baie Mt St Michel: opt for our "Plan Baie"!
Entire Place • 5 bedrooms
Villa JULIETTE Baie du Mont-Saint-Michel
Entire Place • 5 bedrooms
Beautifully Presented House
Entire Place • 1 bedroom
Gite Le Scoubidou, seaside
Entire Place • 4 bedrooms
Maison baie du Mont St Michel
Entire Place • 4 bedrooms
Between land and sea
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Jean-le-Thomas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Jean-le-Thomas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie Et Sébastien | 1 | $62,649 | 22 | 4.86/5.0 |
| Valerie | 1 | $40,149 | 10 | 4.90/5.0 |
| Jeanne | 1 | $33,078 | 104 | 4.97/5.0 |
| Yoann | 1 | $28,028 | 13 | 4.62/5.0 |
| Vincent | 1 | $27,284 | 36 | 4.78/5.0 |
| Legeai | 1 | $25,127 | 18 | 4.94/5.0 |
| Douglas | 4 | $19,280 | 84 | 4.94/5.0 |
| Marianne | 1 | $17,629 | 7 | 4.43/5.0 |
| Sabine | 2 | $17,589 | 133 | 4.80/5.0 |
| Host #2847223 | 1 | $16,575 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Jean-le-Thomas.
Dive Deeper: Advanced Saint-Jean-le-Thomas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Jean-le-Thomas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Jean-le-Thomas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Jean-le-Thomas
- The Saint-Jean-le-Thomas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Jean-le-Thomas, House properties are the most common (64.1%), reflecting the local real estate landscape.
- Houses represent a significant 64.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.2%) offer potential for unique stay experiences.
Saint-Jean-le-Thomas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Jean-le-Thomas
- The dominant room capacity in Saint-Jean-le-Thomas is 2 bedrooms listings, making up 35.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.5% of the active Airbnb listings in Saint-Jean-le-Thomas, indicating a high concentration in these sizes.
- A significant 25.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Jean-le-Thomas.
Saint-Jean-le-Thomas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Jean-le-Thomas
- The most common guest capacity trend in Saint-Jean-le-Thomas vacation rentals is listings accommodating 4 guests (38.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Saint-Jean-le-Thomas STR market, accounting for 56.4% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Jean-le-Thomas.
- On average, properties in Saint-Jean-le-Thomas are equipped to host 4.1 guests.
Saint-Jean-le-Thomas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Jean-le-Thomas
- The most common availability pattern in Saint-Jean-le-Thomas falls within the 271-366 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Jean-le-Thomas (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Jean-le-Thomas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
11.1% of total
2 Nights
18 listings
50% of total
3 Nights
8 listings
22.2% of total
4-6 Nights
4 listings
11.1% of total
7-29 Nights
1 listings
2.8% of total
30+ Nights
1 listings
2.8% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Jean-le-Thomas is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Saint-Jean-le-Thomas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Saint-Jean-le-Thomas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Jean-le-Thomas.
Saint-Jean-le-Thomas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
31.4% of total
Moderate
7 listings
20% of total
Firm
12 listings
34.3% of total
Strict
5 listings
14.3% of total
Cancellation Policy Insights for Saint-Jean-le-Thomas
- The prevailing Airbnb cancellation policy trend in Saint-Jean-le-Thomas is Firm, used by 34.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.4%) and stricter (48.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.3% market standard in Saint-Jean-le-Thomas.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Jean-le-Thomas.
Saint-Jean-le-Thomas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Jean-le-Thomas
- The overall average booking lead time for vacation rentals in Saint-Jean-le-Thomas is 66 days.
- Guests book furthest in advance for stays during August (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Saint-Jean-le-Thomas.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Jean-le-Thomas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Jean-le-Thomas (2025)
Amenity Prevalence
Amenity Insights for Saint-Jean-le-Thomas
- Popular amenities like Kitchen, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Jean-le-Thomas to stay competitive.
Saint-Jean-le-Thomas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Jean-le-Thomas
- The typical guest profile for Airbnb in Saint-Jean-le-Thomas consists of primarily domestic travelers (69%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 68.7% of guests.
- Key international markets include France (68.7%) and Germany (9.6%).
- Top languages spoken are English (36.2%) followed by French (35.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Jean-le-Thomas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 14 | $4,074 | $436.70 | 51% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Saint Lawrence | 11 | $2,911 | $317.86 | 52% |
| Auberville | 22 | $2,777 | $249.63 | 36% |
| St Ouen | 15 | $2,635 | $339.51 | 51% |
| Chambellay | 11 | $2,525 | $255.24 | 34% |
| St Clement | 14 | $2,522 | $219.76 | 51% |
| Grouville | 21 | $2,510 | $218.40 | 52% |