Saint-Aubin-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Saint-Aubin-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Saint-Aubin-sur-Mer, Normandy, France to uncover income potential. This 2025 STR market report for Saint-Aubin-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 177 active listings.
Whether you're considering an Airbnb investment in Saint-Aubin-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Aubin-sur-Mer Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Aubin-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Aubin-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Aubin-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Aubin-sur-Mer is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Aubin-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,668+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,357 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,340 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $725, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Aubin-sur-Mer
Saint-Aubin-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Aubin-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Aubin-sur-Mer:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Aubin-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in Saint-Aubin-sur-Mer (2025)
Effective short term rental pricing strategy in Saint-Aubin-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Aubin-sur-Mer typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Aubin-sur-Mer
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Airbnb Seasonality Analysis & Trends in Saint-Aubin-sur-Mer (2025)
Peak Season (August, July, May)
- Revenue averages $2,744 per month
- Occupancy rates average 57.3%
- Daily rates average $134
Shoulder Season
- Revenue averages $1,628 per month
- Occupancy maintains around 35.6%
- Daily rates hold near $133
Low Season (January, February, March)
- Revenue drops to average $925 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $134
Seasonality Insights for Saint-Aubin-sur-Mer
- The Airbnb seasonality in Saint-Aubin-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Aubin-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $3,093, occupancy reaching a high of 72.8%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $891, occupancy could drop to 23.9%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Aubin-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Aubin-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Aubin-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Aubin-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Saint-Aubin | Beautiful beach ideal for sunbathing and water sports. Attracts families and beachgoers looking for a relaxing getaway. | Saint-Aubin Beach, Seafront Promenade, Water Sports Activities, Local Cafés and Restaurants |
| Centre Ville | The charming town center with historical buildings, shops, and local markets. Great for tourists interested in culture and local life. | Church of Saint-Aubin, Local Artisan Shops, Normandy Market, Cafés and Bistros |
| Le Port | The picturesque harbor area with seafood restaurants and views of fishing boats. Popular for those wanting a coastal experience and fresh seafood. | Saint-Aubin Harbour, Seafood Restaurants, Promenade along the Harbor |
| Les Jardins de la Côte Fleurie | Scenic gardens and parks perfect for picnics and nature walks. Ideal for families and nature lovers looking for tranquility. | Public Gardens, Nature Trails, Picnic Areas |
| Côte de Nacre | A stunning strip of coastline known for its beautiful cliffs and walking paths. Attracts nature enthusiasts and hikers. | Walking Trails along the Cliffs, Panoramic Sea Views, Nearby Hiking Opportunities |
| Nearby Historical Sites | Proximity to historical Normandy sites such as WWII memorials, attracting history buffs and tourists seeking education and remembrance. | Arromanches, D-Day Landing Beaches, American Cemetery, Historical Museums |
| Local Vineyards | The Normandy region is known for its local cideries and vineyards. Attracts food and wine lovers seeking unique tasting experiences. | Cider Tastings, Vineyard Tours, Normandy Cider Route |
| Festival Venues | Home to many annual events and festivals, making it a vibrant area for visitors during event seasons. | Local Festivals, Cultural Events, Live Music Venues |
Understanding Airbnb License Requirements & STR Laws in Saint-Aubin-sur-Mer (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Saint-Aubin-sur-Mer. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Aubin-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Saint-Aubin-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Aubin-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Les QUEENS MARGUERITES Feet in the water.
Entire Place • 4 bedrooms
La Tourelle - Balcony with sea view and south-facing terrace
Entire Place • 3 bedrooms
Seafront duplex with gardens and parking.
Entire Place • 3 bedrooms
The Grillon
Entire Place • 4 bedrooms
New - CHARMING RENOVATED HOUSE, FACING the SEA
Entire Place • 4 bedrooms
Beach countryside. A cottage next to the beach.
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Aubin-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Aubin-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martin | 5 | $141,003 | 216 | 4.80/5.0 |
| Céline | 4 | $114,280 | 67 | 4.87/5.0 |
| Sébastien | 1 | $64,022 | 48 | 5.00/5.0 |
| Agence COCOONR / BOOK&PAY | 4 | $60,903 | 66 | 4.59/5.0 |
| Michel | 1 | $52,676 | 85 | 4.92/5.0 |
| Cédric | 5 | $49,288 | 494 | 4.79/5.0 |
| Dominique | 1 | $46,956 | 30 | 4.93/5.0 |
| Karine | 1 | $45,476 | 146 | 4.95/5.0 |
| Marie-Laurence | 1 | $45,472 | 37 | 4.97/5.0 |
| Myriam | 1 | $45,252 | 118 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Aubin-sur-Mer.
Dive Deeper: Advanced Saint-Aubin-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Aubin-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Aubin-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Aubin-sur-Mer
- The Saint-Aubin-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 177 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Aubin-sur-Mer, House properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 48.6% portion, catering likely to families or larger groups.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.6%) offer potential for unique stay experiences.
Saint-Aubin-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Aubin-sur-Mer
- The dominant room capacity in Saint-Aubin-sur-Mer is 1 bedroom listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.0% of the active Airbnb listings in Saint-Aubin-sur-Mer, indicating a high concentration in these sizes.
- A significant 30.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Aubin-sur-Mer.
Saint-Aubin-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Aubin-sur-Mer
- The most common guest capacity trend in Saint-Aubin-sur-Mer vacation rentals is listings accommodating 4 guests (29.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Saint-Aubin-sur-Mer STR market, accounting for 49.7% of listings.
- 32.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Aubin-sur-Mer.
- On average, properties in Saint-Aubin-sur-Mer are equipped to host 4.4 guests.
Saint-Aubin-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Aubin-sur-Mer
- The most common availability pattern in Saint-Aubin-sur-Mer falls within the 271-366 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Aubin-sur-Mer (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Aubin-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
6.3% of total
2 Nights
85 listings
53.5% of total
3 Nights
16 listings
10.1% of total
4-6 Nights
18 listings
11.3% of total
7-29 Nights
10 listings
6.3% of total
30+ Nights
20 listings
12.6% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Aubin-sur-Mer is 2 Nights, adopted by 53.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.6%) caters to monthly stays (30+ nights) in Saint-Aubin-sur-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.5% of Saint-Aubin-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- A 2-night minimum appears standard (53.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Aubin-sur-Mer.
Saint-Aubin-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
16.3% of total
Moderate
55 listings
35.9% of total
Firm
34 listings
22.2% of total
Strict
39 listings
25.5% of total
Cancellation Policy Insights for Saint-Aubin-sur-Mer
- The prevailing Airbnb cancellation policy trend in Saint-Aubin-sur-Mer is Moderate, used by 35.9% of listings.
- There's a relatively balanced mix between guest-friendly (52.2%) and stricter (47.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.9% market standard in Saint-Aubin-sur-Mer.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Aubin-sur-Mer.
Saint-Aubin-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Aubin-sur-Mer
- The overall average booking lead time for vacation rentals in Saint-Aubin-sur-Mer is 65 days.
- Guests book furthest in advance for stays during June (average 146 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (120 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Saint-Aubin-sur-Mer.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 146 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 120 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Aubin-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Aubin-sur-Mer (2025)
Amenity Prevalence
Amenity Insights for Saint-Aubin-sur-Mer
- Essential amenities in Saint-Aubin-sur-Mer that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Aubin-sur-Mer: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Aubin-sur-Mer to stay competitive.
Saint-Aubin-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Aubin-sur-Mer
- The typical guest profile for Airbnb in Saint-Aubin-sur-Mer consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 71.4% of guests.
- Key international markets include France (71.4%) and Germany (5.9%).
- Top languages spoken are French (38.3%) followed by English (35.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Aubin-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Furzehill | 12 | $3,537 | $256.32 | 47% |
| Shorwell | 28 | $3,511 | $283.08 | 45% |
| St Ives | 15 | $3,509 | $243.56 | 46% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |