Picauville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Picauville in 2025? Explore comprehensive Airbnb analytics for Picauville, Normandy, France to uncover income potential. This 2025 STR market report for Picauville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Picauville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Picauville Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Picauville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Picauville (2025)
Understanding the monthly revenue variations for Airbnb listings in Picauville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Picauville is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Picauville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,174+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,723 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,086 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $489, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Picauville
Picauville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Picauville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Picauville:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Picauville
Average Daily Rate (ADR) Airbnb Trends in Picauville (2025)
Effective short term rental pricing strategy in Picauville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Picauville typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $282+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Picauville
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Airbnb Seasonality Analysis & Trends in Picauville (2025)
Peak Season (August, July, June)
- Revenue averages $2,310 per month
- Occupancy rates average 52.1%
- Daily rates average $190
Shoulder Season
- Revenue averages $1,337 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $187
Low Season (February, March, November)
- Revenue drops to average $761 per month
- Occupancy decreases to average 21.0%
- Daily rates adjust to average $195
Seasonality Insights for Picauville
- The Airbnb seasonality in Picauville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Picauville's highest earning potential, with monthly revenues capable of climbing to $2,511, occupancy reaching a high of 63.5%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $648, occupancy could drop to 18.8%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Picauville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Picauville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Picauville (2025)
Exploring the top neighborhoods for short-term rentals in Picauville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center Picauville | The heart of Picauville, this area offers easy access to local shops, restaurants, and historical sites, attracting both tourists and locals alike. | Church of Saint-Pierre, Picauville Market, Historical Museum of the Norman Resistance |
| La Flotte | A picturesque rural area near Picauville, perfect for guests seeking tranquility and nature, while being a short drive from larger attractions. | The Marshes of La Flotte, Vézelay's panoramic views, Local hiking trails |
| Gouville-sur-Mer | This coastal village is ideal for beach lovers and those wanting to enjoy water sports, attracting families and summer visitors. | Gouville Beach, Water sports center, Beachfront cafes |
| Carentan-les-Marais | Known for its rich history and proximity to World War II memorials, this area is a prime spot for history enthusiasts and tourists. | Carentan Museum, The Utah Beach Museum, Historic D-Day sites |
| Saint-Lô | A larger town nearby with amenities, shopping, and cultural events, appealing to both business travelers and tourists. | Saint-Lô Cathedral, Museum of Fine Arts, Local markets |
| Isigny-sur-Mer | Famous for its dairy products and natural beauty, this area attracts food lovers and those interested in local cuisine and agriculture. | Isigny cheese factory, Local farms tours, Beautiful countryside |
| Saint-Mère-Église | This town has significant World War II history and attracts visitors interested in this pivotal time in history. | The Airborne Museum, Church of Saint-Mère-Église, D-Day landing sites |
| Portbail | A charming coastal town with stunning views and opportunities for outdoor activities, perfect for guests looking to relax by the sea. | Portbail Beach, Nature trails, Local seafood restaurants |
Understanding Airbnb License Requirements & STR Laws in Picauville (2025)
With 18% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Picauville. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Picauville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 18% licensed listings)
Top Performing Airbnb Properties in Picauville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Picauvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pool & Tennis at the Orchard
Entire Place • 5 bedrooms
Historic Farmhouse set in a quiet rural setting
Entire Place • 4 bedrooms
lodge in the heart of the marshes with heated pool
Entire Place • 4 bedrooms
Lodge with spa, 8 people
Entire Place • 4 bedrooms
House of character in the heart of Cotentin marshes
Entire Place • 3 bedrooms
Orchids
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Picauville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Picauville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christophe Et Charlotte | 2 | $67,091 | 206 | 4.97/5.0 |
| Thierry | 3 | $49,582 | 73 | 4.90/5.0 |
| Ben | 2 | $46,176 | 55 | 4.71/5.0 |
| Sandrine | 2 | $27,598 | 50 | 5.00/5.0 |
| Vincent | 1 | $23,332 | 69 | 5.00/5.0 |
| David | 2 | $22,493 | 12 | 5.00/5.0 |
| Michel | 1 | $19,472 | 31 | 4.84/5.0 |
| Stephanie Olga Josephine | 1 | $19,012 | 50 | 4.82/5.0 |
| Thierry | 1 | $18,086 | 28 | 4.11/5.0 |
| Michèle | 1 | $16,039 | 19 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Picauville.
Dive Deeper: Advanced Picauville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Picauville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPicauville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Picauville
- The Picauville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Picauville, House properties are the most common (69.7%), reflecting the local real estate landscape.
- Houses represent a significant 69.7% portion, catering likely to families or larger groups.
- The presence of 18.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.0%) offer potential for unique stay experiences.
Picauville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Picauville
- The dominant room capacity in Picauville is 3 bedrooms listings, making up 24.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 45.4% of the active Airbnb listings in Picauville, indicating a high concentration in these sizes.
- A significant 39.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Picauville.
Picauville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Picauville
- The most common guest capacity trend in Picauville vacation rentals is listings accommodating 6 guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Picauville STR market, accounting for 42.5% of listings.
- 48.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Picauville.
- On average, properties in Picauville are equipped to host 4.5 guests.
Picauville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Picauville
- The most common availability pattern in Picauville falls within the 271-366 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Picauville (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Picauville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
9.1% of total
2 Nights
12 listings
36.4% of total
3 Nights
6 listings
18.2% of total
4-6 Nights
5 listings
15.2% of total
7-29 Nights
2 listings
6.1% of total
30+ Nights
5 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Picauville is 2 Nights, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Picauville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.4% of Picauville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
- A 2-night minimum appears standard (36.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Picauville.
Picauville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
22.6% of total
Moderate
10 listings
32.3% of total
Firm
11 listings
35.5% of total
Strict
3 listings
9.7% of total
Cancellation Policy Insights for Picauville
- The prevailing Airbnb cancellation policy trend in Picauville is Firm, used by 35.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.9%) and stricter (45.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.5% market standard in Picauville.
- Using a Strict policy might deter some guests, as only 9.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Picauville.
Picauville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Picauville
- The overall average booking lead time for vacation rentals in Picauville is 75 days.
- Guests book furthest in advance for stays during June (average 177 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (120 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Picauville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 177 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 120 days) to capture early planners.
- Monitor your own booking lead times against these Picauville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Picauville (2025)
Amenity Prevalence
Amenity Insights for Picauville
- Popular amenities like Heating, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Picauville to stay competitive.
Picauville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Picauville
- The typical guest profile for Airbnb in Picauville consists of a mix of domestic (62%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 61.6% of guests.
- Key international markets include France (61.6%) and United Kingdom (10.8%).
- Top languages spoken are English (35.1%) followed by French (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Picauville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Osmington | 32 | $4,097 | $279.33 | 55% |
| St Martin | 14 | $4,074 | $436.70 | 51% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Crossways | 37 | $3,903 | $460.52 | 33% |
| West Lulworth | 59 | $3,559 | $262.94 | 50% |
| Furzehill | 12 | $3,537 | $256.32 | 47% |
| Shorwell | 28 | $3,511 | $283.08 | 45% |
| St Ives | 15 | $3,509 | $243.56 | 46% |
| Roedean | 47 | $3,494 | $257.09 | 47% |