Ouistreham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Ouistreham in 2025? Explore comprehensive Airbnb analytics for Ouistreham, Normandy, France to uncover income potential. This 2025 STR market report for Ouistreham, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 295 active listings.
Whether you're considering an Airbnb investment in Ouistreham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ouistreham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ouistreham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ouistreham (2025)
Understanding the monthly revenue variations for Airbnb listings in Ouistreham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ouistreham is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ouistreham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,273+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,164 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,348 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $761, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ouistreham
Ouistreham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ouistreham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ouistreham:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ouistreham
Average Daily Rate (ADR) Airbnb Trends in Ouistreham (2025)
Effective short term rental pricing strategy in Ouistreham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ouistreham typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Ouistreham
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Airbnb Seasonality Analysis & Trends in Ouistreham (2025)
Peak Season (August, July, May)
- Revenue averages $2,616 per month
- Occupancy rates average 62.9%
- Daily rates average $117
Shoulder Season
- Revenue averages $1,574 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $113
Low Season (January, February, March)
- Revenue drops to average $859 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $111
Seasonality Insights for Ouistreham
- The Airbnb seasonality in Ouistreham shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ouistreham's highest earning potential, with monthly revenues capable of climbing to $2,975, occupancy reaching a high of 74.9%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $810, occupancy could drop to 27.0%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ouistreham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ouistreham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ouistreham (2025)
Exploring the top neighborhoods for short-term rentals in Ouistreham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Riva Bella | Popular beachfront area known for its beautiful sandy shore and water activities. Ideal for families and beach lovers looking for a relaxed getaway close to nature. | Riva Bella Beach, Ouistreham Fishing Port, The Pegasus Bridge, Sword Beach, Canoeing and paddleboarding activities |
| Ouistreham Village | Charming village atmosphere with local shops and restaurants. Great for visitors seeking authentic Normandy experiences and local cuisine. | Local markets, Historic architecture, Le Grand Bunker museum, Cycling paths, Nearby scenic countryside |
| Sword Beach | Famous historic beach known for its role in D-Day. Attracts history buffs and tourists interested in WWII heritage. | Sword Beach, D-Day monuments, Omaha Beach memorial, Arromanches museum, Golden Beach nearby |
| Ouistreham Canal | Picturesque area perfect for walking and cycling, with beautiful views of the water. Great for outdoor enthusiasts and families. | Canal walks, Waterfront cafes, Bike rental stations, Kayaking opportunities, Scenic picnic spots |
| Eastern Ouistreham | Quiet residential area known for being family-friendly, with easy access to parks and playgrounds. | Parks and gardens, Community swimming pool, Children’s play areas, Cycling paths, Local bakery and cafes |
| La Pointe du Siege | Scenic coastal area that is ideal for nature lovers and those looking to explore the surrounding natural beauty of Normandy. | Nature trails, Birdwatching, Scenic viewpoints, Coastal walks, Photography spots |
| Le Grand Bunker | Historical significance and unique architecture attract visitors interested in WWII history and military museums. | Le Grand Bunker Museum, Historical tours, Museum exhibitions, Nearby beaches, Local eateries |
| Coastal Cycling Routes | Ideal for cycling enthusiasts, this area offers stunning coastal views and routes for adventure seekers. | Cycling trails, Scenic coastal hills, Bike rental access, Local landmarks, Beach access points |
Understanding Airbnb License Requirements & STR Laws in Ouistreham (2025)
While Ouistreham, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ouistreham to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Ouistreham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ouistrehambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Nina, 20 pers, 300 m from the beach and shops,
Entire Place • 9 bedrooms
Entry house located in Ouistreham
Entire Place • 7 bedrooms
Spa privatif face mer : Riva Romantic & SPA
Entire Place • 1 bedroom
Villa Bellevue - Anglo-Norman style - seafront
Entire Place • 4 bedrooms
Fully equipped seafront house in Ouistreham
Entire Place • 5 bedrooms
Family home 12/14 pers. near sea/shops
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ouistreham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ouistreham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Estelle | 2 | $82,261 | 45 | 4.60/5.0 |
| Elisabeth | 1 | $73,376 | 65 | 4.75/5.0 |
| Acm | 3 | $67,772 | 35 | 4.72/5.0 |
| Hugo | 2 | $66,765 | 37 | 4.71/5.0 |
| Morgan | 2 | $63,925 | 158 | 4.90/5.0 |
| Patrick | 1 | $61,891 | 102 | 4.66/5.0 |
| Olivier | 1 | $59,257 | 77 | 5.00/5.0 |
| Charles | 2 | $58,860 | 106 | 4.84/5.0 |
| Laurence | 2 | $54,591 | 385 | 4.83/5.0 |
| Bruno | 1 | $48,507 | 81 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ouistreham.
Dive Deeper: Advanced Ouistreham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ouistreham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOuistreham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ouistreham
- The Ouistreham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 295 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ouistreham, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Ouistreham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ouistreham
- The dominant room capacity in Ouistreham is 1 bedroom listings, making up 49.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Ouistreham, indicating a high concentration in these sizes.
Ouistreham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ouistreham
- The most common guest capacity trend in Ouistreham vacation rentals is listings accommodating 2 guests (34.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ouistreham STR market, accounting for 63.7% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ouistreham.
- On average, properties in Ouistreham are equipped to host 3.7 guests.
Ouistreham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ouistreham
- The most common availability pattern in Ouistreham falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ouistreham (41%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ouistreham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
65 listings
23.4% of total
2 Nights
113 listings
40.6% of total
3 Nights
29 listings
10.4% of total
4-6 Nights
25 listings
9% of total
7-29 Nights
11 listings
4% of total
30+ Nights
35 listings
12.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ouistreham is 2 Nights, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.0%) of the Ouistreham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.6%) caters to monthly stays (30+ nights) in Ouistreham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.6% of Ouistreham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ouistreham.
Ouistreham Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
74 listings
28.6% of total
Moderate
70 listings
27% of total
Firm
58 listings
22.4% of total
Strict
57 listings
22% of total
Cancellation Policy Insights for Ouistreham
- The prevailing Airbnb cancellation policy trend in Ouistreham is Flexible, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (44.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.6% market standard in Ouistreham.
- Regularly review your cancellation policy against competitors and market demand shifts in Ouistreham.
Ouistreham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ouistreham
- The overall average booking lead time for vacation rentals in Ouistreham is 56 days.
- Guests book furthest in advance for stays during June (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Ouistreham.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Ouistreham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ouistreham (2025)
Amenity Prevalence
Amenity Insights for Ouistreham
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ouistreham to stay competitive.
Ouistreham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ouistreham
- The typical guest profile for Airbnb in Ouistreham consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.0% of guests.
- Key international markets include France (80%) and United Kingdom (7.8%).
- Top languages spoken are French (44.9%) followed by English (34%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ouistreham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Furzehill | 12 | $3,537 | $256.32 | 47% |
| Shorwell | 28 | $3,511 | $283.08 | 45% |
| St Ives | 15 | $3,509 | $243.56 | 46% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |