Montmartin-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Montmartin-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Montmartin-sur-Mer, Normandy, France to uncover income potential. This 2025 STR market report for Montmartin-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.

Whether you're considering an Airbnb investment in Montmartin-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montmartin-sur-Mer Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Montmartin-sur-Mer Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$101
The average rental revenue earned for an occupied room per day in Montmartin-sur-Mer.
Occupancy Rate(?)
38.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,985
Typical annual income for an Airbnb listing in Montmartin-sur-Mer. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-16.6%
Significant decrease (-16.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Montmartin-sur-Mer.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Montmartin-sur-Mer.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
27
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Montmartin-sur-Mer (2025)

Understanding the monthly revenue variations for Airbnb listings in Montmartin-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montmartin-sur-Mer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montmartin-sur-Mer across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,860+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,778 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,100 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $628, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Montmartin-sur-Mer

Montmartin-sur-Mer Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Montmartin-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montmartin-sur-Mer:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Montmartin-sur-Mer

Average Daily Rate (ADR) Airbnb Trends in Montmartin-sur-Mer (2025)

Effective short term rental pricing strategy in Montmartin-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montmartin-sur-Mer typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
  • Typical properties (Median) charge around $93 per night.
  • Entry-level properties (Bottom 25%) earn around $73 per night.

Average Daily Rate (ADR) Trend by Month in Montmartin-sur-Mer

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Airbnb Seasonality Analysis & Trends in Montmartin-sur-Mer (2025)

Peak Season (August, April, May)
  • Revenue averages $2,188 per month
  • Occupancy rates average 50.6%
  • Daily rates average $108
Shoulder Season
  • Revenue averages $1,285 per month
  • Occupancy maintains around 35.3%
  • Daily rates hold near $105
Low Season (January, October, December)
  • Revenue drops to average $694 per month
  • Occupancy decreases to average 22.3%
  • Daily rates adjust to average $102

Seasonality Insights for Montmartin-sur-Mer

  • The Airbnb seasonality in Montmartin-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Montmartin-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $2,289, occupancy reaching a high of 59.8%, and ADRs peaking at $114.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $635, occupancy could drop to 12.8%, and ADRs may adjust down to $98.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montmartin-sur-Mer.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Montmartin-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Montmartin-sur-Mer (2025)

Exploring the top neighborhoods for short-term rentals in Montmartin-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Plage de Montmartin
Beautiful sandy beach perfect for summer vacations. Ideal for families and beach lovers, offering a relaxing atmosphere and water activities.
Beach access, Water sports, Sunbathing, Coastal walks
Mont-Saint-Michel
Famous historic site nearby that attracts millions of tourists annually. A unique place to stay for guests wanting to explore this UNESCO World Heritage site.
Mont-Saint-Michel Abbey, Tidal flats, Red River, Historical architecture
Avranches
Charming town located inland, rich in history and culture. Offers a more rural experience close to nature, appealing to those seeking tranquility.
Scriptorial Museum, Botanical Garden, Saint-Gervais Basilica
Granville
Coastal town known for its maritime heritage and beautiful coastline. Great for those who enjoy local culture and seafood cuisine.
Granville Museum, Casino, Port of Granville, Countdown beach
Coutances
Historic town with beautiful gardens and architecture. Attracts tourists interested in French heritage and nature.
Coutances Cathedral, Bocage Normand, Jardins des Plantes
Carentan
Town famous for its WWII history. Offers unique historical tours and events, perfect for history buffs.
D-Day Landing Museum, Historical tours, Local markets
Brocéliande Forest
Mystical forest known for its connection to Arthurian legends. Ideal for nature lovers and hikers looking for an enchanting experience.
Walking trails, Legends of Merlin, Natural beauty
Cherbourg-Octeville
Strategically important port city with rich maritime history. Great for those looking to explore the Normandy region by ferry.
Cité de la Mer, Cherbourg Harbour, Musée de la Libération

Understanding Airbnb License Requirements & STR Laws in Montmartin-sur-Mer (2025)

With 22% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Montmartin-sur-Mer. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montmartin-sur-Mer to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 22% licensed listings)

Top Performing Airbnb Properties in Montmartin-sur-Mer (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Montmartin-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Pearl of the Dunes

The Pearl of the Dunes

Entire Place • 3 bedrooms

$39,577
Revenue
36.4%
Occupancy
$225.61
Daily Rate
House Villa.Montmartin sur mer.3 km beach.PMR.

House Villa.Montmartin sur mer.3 km beach.PMR.

Entire Place • 3 bedrooms

$23,327
Revenue
26.0%
Occupancy
$158.58
Daily Rate
The sandy setting "house 1.5 km from the sea"

The sandy setting "house 1.5 km from the sea"

Entire Place • 3 bedrooms

$20,188
Revenue
41.8%
Occupancy
$135.54
Daily Rate
Charming family cottage by the seaside area

Charming family cottage by the seaside area

Entire Place • 4 bedrooms

$20,185
Revenue
47.0%
Occupancy
$109.54
Daily Rate
Home 4

Home 4

Entire Place • 2 bedrooms

$19,066
Revenue
47.7%
Occupancy
$139.15
Daily Rate
Traditionnal house next to the sea

Traditionnal house next to the sea

Entire Place • 4 bedrooms

$17,365
Revenue
55.0%
Occupancy
$101.94
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Montmartin-sur-Mer (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Montmartin-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
ConciergerieLine2$46,792144.90/5.0
Aurelia3$27,902684.53/5.0
Fanny1$23,327115.00/5.0
Sabrina1$20,188374.89/5.0
Nathalie1$20,185964.89/5.0
Novasol1$19,066124.50/5.0
Jill1$17,365984.73/5.0
Novasol1$15,22144.25/5.0
Isabelle1$14,599154.87/5.0
Brigitte1$13,95935.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montmartin-sur-Mer.

Dive Deeper: Advanced Montmartin-sur-Mer STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montmartin-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Montmartin-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Montmartin-sur-Mer

  • The Montmartin-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 27 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Montmartin-sur-Mer, House properties are the most common (85.2%), reflecting the local real estate landscape.
  • Houses represent a significant 85.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.

Montmartin-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Montmartin-sur-Mer

  • The dominant room capacity in Montmartin-sur-Mer is 2 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 62.9% of the active Airbnb listings in Montmartin-sur-Mer, indicating a high concentration in these sizes.
  • A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montmartin-sur-Mer.

Montmartin-sur-Mer Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Montmartin-sur-Mer

  • The most common guest capacity trend in Montmartin-sur-Mer vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Montmartin-sur-Mer STR market, accounting for 55.5% of listings.
  • 48.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montmartin-sur-Mer.
  • On average, properties in Montmartin-sur-Mer are equipped to host 4.6 guests.

Montmartin-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Montmartin-sur-Mer

  • The most common availability pattern in Montmartin-sur-Mer falls within the 181-270 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Montmartin-sur-Mer (59.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Montmartin-sur-Mer Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16%)

1 Night

4 listings

16% of total

2 Nights (40%)

2 Nights

10 listings

40% of total

3 Nights (12%)

3 Nights

3 listings

12% of total

4-6 Nights (12%)

4-6 Nights

3 listings

12% of total

7-29 Nights (8%)

7-29 Nights

2 listings

8% of total

30+ Nights (12%)

30+ Nights

3 listings

12% of total

Key Insights

  • The most prevalent minimum stay requirement in Montmartin-sur-Mer is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (12%) caters to monthly stays (30+ nights) in Montmartin-sur-Mer, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 40% of Montmartin-sur-Mer hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
  • A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montmartin-sur-Mer.

Montmartin-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (8%)

Super Strict 60 Days

2 listings

8% of total

Flexible (20%)

Flexible

5 listings

20% of total

Moderate (28%)

Moderate

7 listings

28% of total

Firm (24%)

Firm

6 listings

24% of total

Strict (20%)

Strict

5 listings

20% of total

Cancellation Policy Insights for Montmartin-sur-Mer

  • The prevailing Airbnb cancellation policy trend in Montmartin-sur-Mer is Moderate, used by 28% of listings.
  • There's a relatively balanced mix between guest-friendly (48.0%) and stricter (44.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 28% market standard in Montmartin-sur-Mer.
  • Regularly review your cancellation policy against competitors and market demand shifts in Montmartin-sur-Mer.

Montmartin-sur-Mer STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Montmartin-sur-Mer

  • The overall average booking lead time for vacation rentals in Montmartin-sur-Mer is 52 days.
  • Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Montmartin-sur-Mer.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
  • Monitor your own booking lead times against these Montmartin-sur-Mer averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Montmartin-sur-Mer (2025)

Amenity Prevalence

Amenity Insights for Montmartin-sur-Mer

  • Essential amenities in Montmartin-sur-Mer that guests expect include: Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Montmartin-sur-Mer: Free parking on premises, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Kitchen or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Montmartin-sur-Mer to stay competitive.

Montmartin-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Montmartin-sur-Mer

  • The typical guest profile for Airbnb in Montmartin-sur-Mer consists of primarily domestic travelers (82%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 82.1% of guests.
  • Key international markets include France (82.1%) and Germany (10.4%).
  • Top languages spoken are French (38.7%) followed by English (33.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Rennes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Montmartin-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
St Martin14$4,074$436.7051%
Moulins-le-Carbonnel11$3,213$320.8535%
Gonneville-en-Auge12$3,061$235.9040%
Vallon-sur-Gée11$2,913$379.0130%
Saint Lawrence11$2,911$317.8652%
Auberville22$2,777$249.6336%
St Ouen15$2,635$339.5151%
Chambellay11$2,525$255.2434%
St Clement14$2,522$219.7651%
Grouville21$2,510$218.4052%

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