Merville-Franceville-Plage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Merville-Franceville-Plage in 2025? Explore comprehensive Airbnb analytics for Merville-Franceville-Plage, Normandy, France to uncover income potential. This 2025 STR market report for Merville-Franceville-Plage, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 128 active listings.
Whether you're considering an Airbnb investment in Merville-Franceville-Plage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merville-Franceville-Plage Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merville-Franceville-Plage Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merville-Franceville-Plage (2025)
Understanding the monthly revenue variations for Airbnb listings in Merville-Franceville-Plage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merville-Franceville-Plage is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merville-Franceville-Plage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,539+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,559 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,515 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $775, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merville-Franceville-Plage
Merville-Franceville-Plage Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merville-Franceville-Plage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merville-Franceville-Plage:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merville-Franceville-Plage
Average Daily Rate (ADR) Airbnb Trends in Merville-Franceville-Plage (2025)
Effective short term rental pricing strategy in Merville-Franceville-Plage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merville-Franceville-Plage typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Merville-Franceville-Plage
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Airbnb Seasonality Analysis & Trends in Merville-Franceville-Plage (2025)
Peak Season (August, July, May)
- Revenue averages $3,029 per month
- Occupancy rates average 61.2%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,062 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $147
Low Season (January, February, March)
- Revenue drops to average $1,471 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $143
Seasonality Insights for Merville-Franceville-Plage
- The Airbnb seasonality in Merville-Franceville-Plage shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merville-Franceville-Plage's highest earning potential, with monthly revenues capable of climbing to $3,545, occupancy reaching a high of 75.7%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,353, occupancy could drop to 26.3%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merville-Franceville-Plage.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merville-Franceville-Plage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merville-Franceville-Plage (2025)
Exploring the top neighborhoods for short-term rentals in Merville-Franceville-Plage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Merville | The main beach area in Merville-Franceville-Plage, ideal for families and beachgoers. It offers a relaxed atmosphere with easy access to water sports and sunbathing. | Merville Beach, Water Sports Center, Promenade des Planches, Local Cafés and Restaurants |
| Orne Estuary | A beautiful natural site offering scenic views and opportunities for nature walks. Popular with tourists seeking tranquility and nature experiences. | Orne River, Nature Trails, Bird Watching, Picnic Areas |
| Historic Town Center | The charming center of Merville-Franceville-Plage filled with local shops and cafes. It captures the essence of the town's culture and history, making it attractive to visitors. | Local Markets, Cafés, Historic Buildings, Church of Saint-Jean |
| D-Day Beaches | A historic area nearby known for its significance during WWII. It attracts history enthusiasts and tourists interested in learning about D-Day. | Sword Beach, Historical Museums, Memorials, Guided Tours |
| Cabourg | A nearby coastal town known for its beautiful beaches and romantic atmosphere. It's perfect for couples and families looking for a picturesque getaway. | Cabourg Beach, Promenade Marcel Proust, Casino de Cabourg, Local Spas |
| Deauville | An upscale destination known for its luxury, culture, and film festivals. Attracts affluent tourists looking for a high-end experience by the sea. | Deauville Beach, Deauville American Film Festival, Casino Barrière, Thalasso Spa |
| Ostréiculture | An area known for oyster farming, providing unique gastronomic experiences and local seafood. Appeals to foodies and those interested in culinary tourism. | Oyster Farms, Tasting Tours, Seafood Restaurants |
| Caen | The capital of Calvados region, offering rich history and culture. It's beneficial for tourists interested in exploring local heritage while staying in Merville. | Caen Memorial, Castle of Caen, Church of Saint-Pierre, Local Museums |
Understanding Airbnb License Requirements & STR Laws in Merville-Franceville-Plage (2025)
While Merville-Franceville-Plage, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merville-Franceville-Plage to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Merville-Franceville-Plage (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merville-Franceville-Plagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful family home 1km from the sea
Entire Place • 7 bedrooms
House close to beach & shops
Entire Place • 5 bedrooms
Villa Marlilou-3 minutes walk to the beach
Entire Place • 5 bedrooms
Exceptional villa 500 m from the sea
Entire Place • 6 bedrooms
Domaine de La Clairière
Entire Place • 6 bedrooms
700m to beach, Echo des Pins
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merville-Franceville-Plage (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merville-Franceville-Plage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aude | 1 | $138,682 | 95 | 4.84/5.0 |
| Pierre | 1 | $120,183 | 21 | 4.95/5.0 |
| Déborah | 2 | $93,410 | 7 | 5.00/5.0 |
| Alice Et Olivier | 1 | $85,969 | 13 | 4.77/5.0 |
| Caroline | 1 | $84,306 | 38 | 4.97/5.0 |
| Ludovic | 1 | $78,399 | 52 | 4.90/5.0 |
| Jade | 1 | $73,225 | 77 | 4.61/5.0 |
| Clémence | 2 | $70,847 | 358 | 4.86/5.0 |
| Sophie | 1 | $59,363 | 53 | 4.96/5.0 |
| Joffrey | 2 | $51,539 | 33 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merville-Franceville-Plage.
Dive Deeper: Advanced Merville-Franceville-Plage STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merville-Franceville-Plage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerville-Franceville-Plage Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merville-Franceville-Plage
- The Merville-Franceville-Plage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 128 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merville-Franceville-Plage, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.7%) offer potential for unique stay experiences.
Merville-Franceville-Plage Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merville-Franceville-Plage
- The dominant room capacity in Merville-Franceville-Plage is 1 bedroom listings, making up 35.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.7% of the active Airbnb listings in Merville-Franceville-Plage, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merville-Franceville-Plage.
Merville-Franceville-Plage Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merville-Franceville-Plage
- The most common guest capacity trend in Merville-Franceville-Plage vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Merville-Franceville-Plage STR market, accounting for 51.5% of listings.
- 36.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merville-Franceville-Plage.
- On average, properties in Merville-Franceville-Plage are equipped to host 4.6 guests.
Merville-Franceville-Plage Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merville-Franceville-Plage
- The most common availability pattern in Merville-Franceville-Plage falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Merville-Franceville-Plage (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merville-Franceville-Plage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
18.5% of total
2 Nights
59 listings
49.6% of total
3 Nights
3 listings
2.5% of total
4-6 Nights
10 listings
8.4% of total
7-29 Nights
6 listings
5% of total
30+ Nights
19 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Merville-Franceville-Plage is 2 Nights, adopted by 49.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Merville-Franceville-Plage Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16%) caters to monthly stays (30+ nights) in Merville-Franceville-Plage, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.6% of Merville-Franceville-Plage hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- A 2-night minimum appears standard (49.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merville-Franceville-Plage.
Merville-Franceville-Plage Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
14.8% of total
Moderate
34 listings
29.6% of total
Firm
29 listings
25.2% of total
Strict
35 listings
30.4% of total
Cancellation Policy Insights for Merville-Franceville-Plage
- The prevailing Airbnb cancellation policy trend in Merville-Franceville-Plage is Strict, used by 30.4% of listings.
- A majority (55.6%) of hosts in Merville-Franceville-Plage utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.4% market standard in Merville-Franceville-Plage.
- With 30.4% using Strict terms, this is a viable option in Merville-Franceville-Plage, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Merville-Franceville-Plage.
Merville-Franceville-Plage STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merville-Franceville-Plage
- The overall average booking lead time for vacation rentals in Merville-Franceville-Plage is 59 days.
- Guests book furthest in advance for stays during June (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Merville-Franceville-Plage.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Merville-Franceville-Plage averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merville-Franceville-Plage (2025)
Amenity Prevalence
Amenity Insights for Merville-Franceville-Plage
- Essential amenities in Merville-Franceville-Plage that guests expect include: Hot water, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merville-Franceville-Plage: Hot water, Heating, TV.
- Prioritize adding missing essentials: Hot water, Heating, TV.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merville-Franceville-Plage to stay competitive.
Merville-Franceville-Plage Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merville-Franceville-Plage
- The typical guest profile for Airbnb in Merville-Franceville-Plage consists of primarily domestic travelers (81%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 81.3% of guests.
- Key international markets include France (81.3%) and United Kingdom (4.4%).
- Top languages spoken are French (43.7%) followed by English (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rouen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merville-Franceville-Plage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Furzehill | 12 | $3,537 | $256.32 | 47% |
| Shorwell | 28 | $3,511 | $283.08 | 45% |
| St Ives | 15 | $3,509 | $243.56 | 46% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |