Lisieux Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Lisieux in 2025? Explore comprehensive Airbnb analytics for Lisieux, Normandy, France to uncover income potential. This 2025 STR market report for Lisieux, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 113 active listings.
Whether you're considering an Airbnb investment in Lisieux, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lisieux Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lisieux Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lisieux (2025)
Understanding the monthly revenue variations for Airbnb listings in Lisieux is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lisieux is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lisieux across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,032+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,832 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,063 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $571, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lisieux
Lisieux Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lisieux STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lisieux:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lisieux
Average Daily Rate (ADR) Airbnb Trends in Lisieux (2025)
Effective short term rental pricing strategy in Lisieux involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lisieux typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $180+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $105 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Lisieux
Get Live Lisieux Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Lisieux (2025)
Peak Season (August, May, June)
- Revenue averages $2,052 per month
- Occupancy rates average 47.4%
- Daily rates average $105
Shoulder Season
- Revenue averages $1,616 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $106
Low Season (January, February, March)
- Revenue drops to average $990 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $108
Seasonality Insights for Lisieux
- The Airbnb seasonality in Lisieux shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lisieux's highest earning potential, with monthly revenues capable of climbing to $2,211, occupancy reaching a high of 57.9%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $957, occupancy could drop to 28.0%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lisieux.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lisieux seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lisieux (2025)
Exploring the top neighborhoods for short-term rentals in Lisieux? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of Lisieux, featuring stunning architecture and historical sites. A prime location for visitors interested in culture and history, close to shops and restaurants. | Basilique Sainte-Thérèse, Lisieux Cathedral, Musee d'Art et d'Histoire, Place de l'Hotel de Ville, The Abbey of Saint-Evroult |
| Saint-Thérèse Quarter | Famous for its religious significance and pilgrimage sites, attracting tourists who want to experience the spiritual side of Lisieux. | Basilique Sainte-Thérèse, Carmel of Lisieux, Parc de la Livaie, Cloître des Bénédictins, Church of Saint-Jacques |
| Les Jardins de Lisieux | A peaceful area known for its beautiful gardens and green spaces, appealing to families and nature lovers looking for a tranquil stay. | Jardin de L'Evêché, Parc des Loisirs, Parc de la Préfecture, La Vallée de la Seine, Château de Lisieux |
| Normandy Beaches | A short drive from Lisieux, this area is steeped in WWII history and offers beautiful coastlines, ideal for tourists seeking historical and scenic experiences. | Omaha Beach, Utah Beach, Sword Beach, Arromanches, Pointe du Hoc |
| Nearby Honfleur | A picturesque port town just a short drive away, known for its art scene and beautiful harbor, appealing to tourists looking for charm and culture. | Vieux Bassin, Saint-Catherine's Church, Musee Eugene Boudin, Pont de Normandie, Maisons Satie |
| Caen | A larger city with many historical sites and amenities, popular with both business and leisure travelers, providing a diverse experience. | Château de Caen, Abbaye aux Hommes, Memorial de Caen, Eglise Saint-Pierre, Caen Market |
| Deauville | A glamorous seaside resort known for its casinos, horse racing, and luxury lifestyle, attractive to those seeking a high-end vacation experience. | Deauville Beach, Casino Barrière, Les Planches, Trouville-sur-Mer, Deauville Marina |
| Villers-sur-Mer | A charming coastal town with beautiful beaches, ideal for family vacations and attracting those who enjoy seaside activities and relaxation. | Villers-sur-Mer Beach, La Ferme de Villers, Parc Naturel des Boucles de la Seine Normande, The Seafront Promenade, Villers-sur-Mer Markets |
Understanding Airbnb License Requirements & STR Laws in Lisieux (2025)
While Lisieux, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lisieux to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Lisieux (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lisieuxbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
FAMILY HOME BETWEEN HOULGATE AND VILLERS/SEA
Entire Place • 5 bedrooms
At 190 6 bedroom villa close to the sea
Entire Place • 6 bedrooms
Countryside 5 min to the sea
Entire Place • 5 bedrooms
Deauville/Trouville Charming Residence
Entire Place • 3 bedrooms
Maison de maître centre ville
Entire Place • 11 bedrooms
Family house in the center of Lisieux, 5 bedrooms
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lisieux (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lisieux based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 5 | $113,516 | 56 | 4.85/5.0 |
| Benedicte | 1 | $104,275 | 72 | 4.78/5.0 |
| Linda | 1 | $72,042 | 185 | 4.84/5.0 |
| Fabienne | 4 | $65,582 | 49 | 4.60/5.0 |
| Conciergerie | 1 | $56,994 | 6 | 4.83/5.0 |
| Fred & Angel | 3 | $55,384 | 508 | 4.69/5.0 |
| Karine | 1 | $52,140 | 66 | 4.91/5.0 |
| Host #13606710 | 1 | $52,006 | 1 | 0.00/5.0 |
| Benoit | 1 | $50,073 | 6 | 4.83/5.0 |
| Host #3746711 | 1 | $43,779 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lisieux.
Dive Deeper: Advanced Lisieux STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lisieux. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLisieux Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lisieux
- The Lisieux Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 113 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lisieux, Apartment/Condo properties are the most common (67.3%), reflecting the local real estate landscape.
- Houses represent a significant 24.8% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Lisieux Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lisieux
- The dominant room capacity in Lisieux is 1 bedroom listings, making up 50.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.2% of the active Airbnb listings in Lisieux, indicating a high concentration in these sizes.
- With over half the market (50.4%) consisting of studios or 1-bedroom units, Lisieux is particularly well-suited for individuals or couples.
Lisieux Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lisieux
- The most common guest capacity trend in Lisieux vacation rentals is listings accommodating 4 guests (36.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Lisieux STR market, accounting for 64.6% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lisieux.
- On average, properties in Lisieux are equipped to host 3.4 guests.
Lisieux Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lisieux
- The most common availability pattern in Lisieux falls within the 271-366 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lisieux (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lisieux Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
43.4% of total
2 Nights
42 listings
39.6% of total
3 Nights
1 listings
0.9% of total
4-6 Nights
4 listings
3.8% of total
7-29 Nights
4 listings
3.8% of total
30+ Nights
9 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in Lisieux is 1 Night, adopted by 43.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.0%) of the Lisieux Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.4% of Lisieux hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lisieux.
Lisieux Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
30 listings
30.3% of total
Moderate
32 listings
32.3% of total
Firm
19 listings
19.2% of total
Strict
18 listings
18.2% of total
Cancellation Policy Insights for Lisieux
- The prevailing Airbnb cancellation policy trend in Lisieux is Moderate, used by 32.3% of listings.
- There's a relatively balanced mix between guest-friendly (62.6%) and stricter (37.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.3% market standard in Lisieux.
- Regularly review your cancellation policy against competitors and market demand shifts in Lisieux.
Lisieux STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lisieux
- The overall average booking lead time for vacation rentals in Lisieux is 38 days.
- Guests book furthest in advance for stays during June (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Lisieux.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Lisieux averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lisieux (2025)
Amenity Prevalence
Amenity Insights for Lisieux
- Popular amenities like Heating, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lisieux to stay competitive.
Lisieux Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lisieux
- The typical guest profile for Airbnb in Lisieux consists of primarily domestic travelers (79%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 78.9% of guests.
- Key international markets include France (78.9%) and United Kingdom (4%).
- Top languages spoken are French (44.2%) followed by English (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Caen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lisieux Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |