Le Mesnil-Esnard Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Le Mesnil-Esnard in 2025? Explore comprehensive Airbnb analytics for Le Mesnil-Esnard, Normandy, France to uncover income potential. This 2025 STR market report for Le Mesnil-Esnard, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Le Mesnil-Esnard, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Le Mesnil-Esnard Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Le Mesnil-Esnard Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Le Mesnil-Esnard (2025)
Understanding the monthly revenue variations for Airbnb listings in Le Mesnil-Esnard is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Le Mesnil-Esnard is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Le Mesnil-Esnard across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,079+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,583 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,114 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $782, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Le Mesnil-Esnard
Le Mesnil-Esnard Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Le Mesnil-Esnard STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Le Mesnil-Esnard:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Le Mesnil-Esnard
Average Daily Rate (ADR) Airbnb Trends in Le Mesnil-Esnard (2025)
Effective short term rental pricing strategy in Le Mesnil-Esnard involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Le Mesnil-Esnard typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $165+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Le Mesnil-Esnard
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Airbnb Seasonality Analysis & Trends in Le Mesnil-Esnard (2025)
Peak Season (October, June, August)
- Revenue averages $1,491 per month
- Occupancy rates average 59.6%
- Daily rates average $77
Shoulder Season
- Revenue averages $1,256 per month
- Occupancy maintains around 53.3%
- Daily rates hold near $79
Low Season (February, March, November)
- Revenue drops to average $882 per month
- Occupancy decreases to average 48.3%
- Daily rates adjust to average $82
Seasonality Insights for Le Mesnil-Esnard
- The Airbnb seasonality in Le Mesnil-Esnard shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Le Mesnil-Esnard's highest earning potential, with monthly revenues capable of climbing to $1,641, occupancy reaching a high of 69.8%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $838, occupancy could drop to 46.3%, and ADRs may adjust down to $75.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Le Mesnil-Esnard.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Le Mesnil-Esnard seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Le Mesnil-Esnard (2025)
Exploring the top neighborhoods for short-term rentals in Le Mesnil-Esnard? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Mesnil-Esnard Center | The central area is convenient for local amenities, shops, and restaurants, making it a good choice for travelers looking for ease of access to daily needs. | Local shops, Restaurants, Cafés, Town Hall, Nearby parks |
| Nearby Rouen | Being close to Rouen, a major cultural hub, Le Mesnil-Esnard offers easy access to historical sites and attractions, making it appealing to tourists. | Rouen Cathedral, Gros Horloge, Museum of Fine Arts, Historical quarter, Seine river walks |
| Parc de la Mairie | Located near the municipal park, this area attracts families and those looking for green spaces for leisure and relaxation. | Parc de la Mairie, Playgrounds, Walking paths, Picnic areas, Community events |
| Residential areas | Quiet residential neighborhoods offer a peaceful stay for families and longer-term visitors, ideal for those seeking a home-like environment. | Local residences, Friendly neighborhoods, Community parks, Schools, Quiet streets |
| Cultural sites nearby | Access to historical and cultural landmarks in the broader Normandy region attracts guests interested in exploring French history. | Historical landmarks, Churches, Museums, Cultural events, Normandy cuisine |
| Shopping and dining districts | Areas known for their shopping and dining options provide guests with plenty of choices for eating out and exploring local cuisine. | Local restaurants, Shopping centers, Markets, Bakeries, Cafés |
| Transport links | Proximity to major transportation links, including public transport and major roads, makes it easy for guests to explore the region. | Bus and tram stops, Train stations, Road connections, Taxi services |
| Leisure activities | Offering various recreational activities such as hiking and cycling paths, this area is perfect for outdoor enthusiasts. | Hiking trails, Cycling routes, Nature walks, Sports facilities, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Le Mesnil-Esnard (2025)
With 18% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Le Mesnil-Esnard. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Le Mesnil-Esnard to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 18% licensed listings)
Top Performing Airbnb Properties in Le Mesnil-Esnard (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Le Mesnil-Esnardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pet friendly home in Le Mesnil-Esnard with WiFi
Entire Place • 2 bedrooms
Gorgeous apartment in Le Mesnil-Esnard with WiFi
Entire Place • 1 bedroom
Nice apartment in Le Mesnil-Esnard with WiFi
Entire Place • 1 bedroom
Beautiful garden apartment with forest view
Entire Place • 1 bedroom
Beautiful cottage 10 minutes from downtown Rouen
Entire Place • 1 bedroom
Charming T3 10 min. from Rouen, easy parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Le Mesnil-Esnard (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Le Mesnil-Esnard based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Attila | 3 | $39,049 | 377 | 4.84/5.0 |
| Novasol | 2 | $34,597 | 40 | 4.25/5.0 |
| Emmanuel | 2 | $26,731 | 232 | 4.93/5.0 |
| Novasol | 1 | $20,782 | 14 | 4.29/5.0 |
| Jean Michel | 1 | $16,563 | 21 | 5.00/5.0 |
| Isabelle | 1 | $16,110 | 15 | 4.87/5.0 |
| Amale | 1 | $8,742 | 6 | 5.00/5.0 |
| Mikhael | 1 | $7,123 | 20 | 4.50/5.0 |
| Bernard | 1 | $7,093 | 75 | 4.83/5.0 |
| Host #153840896 | 1 | $5,943 | 37 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Le Mesnil-Esnard.
Dive Deeper: Advanced Le Mesnil-Esnard STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Le Mesnil-Esnard. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLe Mesnil-Esnard Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Le Mesnil-Esnard
- The Le Mesnil-Esnard Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Le Mesnil-Esnard, Apartment/Condo properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 35.3% portion, catering likely to families or larger groups.
Le Mesnil-Esnard Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Le Mesnil-Esnard
- The dominant room capacity in Le Mesnil-Esnard is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.7% of the active Airbnb listings in Le Mesnil-Esnard, indicating a high concentration in these sizes.
Le Mesnil-Esnard Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Le Mesnil-Esnard
- The most common guest capacity trend in Le Mesnil-Esnard vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Le Mesnil-Esnard STR market, accounting for 52.9% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Le Mesnil-Esnard.
- On average, properties in Le Mesnil-Esnard are equipped to host 3.5 guests.
Le Mesnil-Esnard Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Le Mesnil-Esnard
- The most common availability pattern in Le Mesnil-Esnard falls within the 271-366 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Le Mesnil-Esnard (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Le Mesnil-Esnard Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
21.4% of total
2 Nights
9 listings
64.3% of total
30+ Nights
2 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Le Mesnil-Esnard is 2 Nights, adopted by 64.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Le Mesnil-Esnard Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Le Mesnil-Esnard, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 64.3% of Le Mesnil-Esnard hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Le Mesnil-Esnard.
Le Mesnil-Esnard Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
18.8% of total
Flexible
8 listings
50% of total
Moderate
2 listings
12.5% of total
Firm
1 listings
6.3% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Le Mesnil-Esnard
- The prevailing Airbnb cancellation policy trend in Le Mesnil-Esnard is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (18.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Le Mesnil-Esnard.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Le Mesnil-Esnard.
Le Mesnil-Esnard STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Le Mesnil-Esnard
- The overall average booking lead time for vacation rentals in Le Mesnil-Esnard is 33 days.
- Guests book furthest in advance for stays during May (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Le Mesnil-Esnard.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Le Mesnil-Esnard averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Le Mesnil-Esnard (2025)
Amenity Prevalence
Amenity Insights for Le Mesnil-Esnard
- Essential amenities in Le Mesnil-Esnard that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Le Mesnil-Esnard: TV.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Le Mesnil-Esnard to stay competitive.
Le Mesnil-Esnard Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Le Mesnil-Esnard
- The typical guest profile for Airbnb in Le Mesnil-Esnard consists of primarily domestic travelers (80%), often arriving from nearby Creully, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.2% of guests.
- Key international markets include France (80.2%) and Germany (4.3%).
- Top languages spoken are French (47.6%) followed by English (31%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Creully and Rouen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Le Mesnil-Esnard Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Dourdan | 15 | $3,576 | $223.06 | 52% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |