La Hague Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in La Hague in 2025? Explore comprehensive Airbnb analytics for La Hague, Normandy, France to uncover income potential. This 2025 STR market report for La Hague, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 188 active listings.

Whether you're considering an Airbnb investment in La Hague, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Hague Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Hague Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$122
The average rental revenue earned for an occupied room per day in La Hague.
Occupancy Rate(?)
43.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,218
Typical annual income for an Airbnb listing in La Hague. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.9%
Slight decrease (-9.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in La Hague.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in La Hague.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
188
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Hague (2025)

Understanding the monthly revenue variations for Airbnb listings in La Hague is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Hague is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Hague across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,469+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,156 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,263 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $683, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Hague

La Hague Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Hague STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Hague:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Hague

Average Daily Rate (ADR) Airbnb Trends in La Hague (2025)

Effective short term rental pricing strategy in La Hague involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Hague typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
  • Typical properties (Median) charge around $95 per night.
  • Entry-level properties (Bottom 25%) earn around $71 per night.

Average Daily Rate (ADR) Trend by Month in La Hague

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Airbnb Seasonality Analysis & Trends in La Hague (2025)

Peak Season (August, July, May)
  • Revenue averages $2,565 per month
  • Occupancy rates average 60.3%
  • Daily rates average $124
Shoulder Season
  • Revenue averages $1,631 per month
  • Occupancy maintains around 41.1%
  • Daily rates hold near $120
Low Season (January, February, March)
  • Revenue drops to average $840 per month
  • Occupancy decreases to average 26.1%
  • Daily rates adjust to average $114

Seasonality Insights for La Hague

  • The Airbnb seasonality in La Hague shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Hague's highest earning potential, with monthly revenues capable of climbing to $2,830, occupancy reaching a high of 70.6%, and ADRs peaking at $126.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $732, occupancy could drop to 22.6%, and ADRs may adjust down to $112.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Hague.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Hague seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Hague (2025)

Exploring the top neighborhoods for short-term rentals in La Hague? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Port de La Hague
Charming fishing port area that attracts visitors seeking a picturesque seaside experience. Offers stunning views and close proximity to local seafood restaurants.
The Rocks of Jobourg, La Hague Lighthouse, Local Seafood Restaurants, Walking Trails along the Coast, Scenic Views, Fishing Opportunities
Jobourg
A small village close to the dramatic cliffs of Cap de La Hague, popular for hiking and nature enthusiasts. Offers breathtaking coastal scenery and tranquility.
Cap de La Hague, Hiking Trails, Natural Reserves, Stunning Cliffs, Picnic Areas, Marine Wildlife
Bricquebec
Historical town with a medieval castle and charming streets. Attracts tourists interested in history and culture, and is a gateway to the surrounding countryside.
Bricquebec Castle, Historic Town Center, Local Markets, Countryside Views, Cultural Events
Carteret
Popular seaside resort known for its beautiful beaches and recreational activities. Ideal for families and beach lovers.
Carteret Beach, Water Sports, Seaside Promenade, Restaurants and Cafes, Walking and Biking Trails
Cherbourg
Nearby larger city with rich maritime history and a range of attractions. Serves as a hub for tourists visiting the Normandy region.
Cité de la Mer, Cherbourg Port, Naval Museum, Basilique Sainte-Trinité, Botanical Garden
Saint-Vaast-la-Hougue
Charming coastal town with a rich history and UNESCO World Heritage sites nearby. Great for guests interested in maritime history and beautiful scenery.
Tatihou Island, Historic Fortifications, Culinary Specialties, Local Markets, Seafront Walks
Goury
Quaint village at the mouth of La Hague with impressive views of the lighthouse. Ideal for visitors seeking peace and natural beauty.
Goury Lighthouse, Coastal Walks, Fishing Spots, Quiet Beaches, Scenic Landscapes
Les Pieux
A peaceful commune that offers a glimpse into the authentic rural life of Normandy, with access to nature and local culture.
Parc Naturel Régional de Normandie, Local Farms, Cultural Events, Walking Paths, Countryside

Understanding Airbnb License Requirements & STR Laws in La Hague (2025)

While La Hague, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Hague to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in La Hague (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Haguebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

3 bedroom nice home in ST germain DES VAUX

3 bedroom nice home in ST germain DES VAUX

Entire Place • 3 bedrooms

$61,071
Revenue
57.2%
Occupancy
$374.00
Daily Rate
Cotentin charming cottage St Germain des Vaux

Cotentin charming cottage St Germain des Vaux

Entire Place • 3 bedrooms

$60,574
Revenue
57.0%
Occupancy
$245.12
Daily Rate
Cotentin Lodge - Charming house with sea view

Cotentin Lodge - Charming house with sea view

Entire Place • 3 bedrooms

$55,333
Revenue
41.8%
Occupancy
$281.30
Daily Rate
Wooden house 250m to the beach

Wooden house 250m to the beach

Entire Place • 4 bedrooms

$55,031
Revenue
32.6%
Occupancy
$278.66
Daily Rate
Great house with exceptional sea view

Great house with exceptional sea view

Entire Place • 3 bedrooms

$51,803
Revenue
43.2%
Occupancy
$243.58
Daily Rate
"Le Repaire" by Goury la Hague

"Le Repaire" by Goury la Hague

Entire Place • 1 bedroom

$50,648
Revenue
58.3%
Occupancy
$202.39
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Hague (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Hague based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Julie5$109,7422874.93/5.0
Olivier2$85,3071094.79/5.0
Eric3$80,9826284.81/5.0
Ivanna6$77,7884364.96/5.0
Aurélie4$71,5931993.69/5.0
Novasol1$61,071124.83/5.0
Anne-Françoise1$55,333215.00/5.0
Emmanuel1$55,03184.88/5.0
Valérie3$54,9871124.71/5.0
Marion1$51,803194.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Hague.

Dive Deeper: Advanced La Hague STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Hague. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Hague Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Hague

  • The La Hague Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.4% of the 188 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in La Hague, House properties are the most common (75.5%), reflecting the local real estate landscape.
  • Houses represent a significant 75.5% portion, catering likely to families or larger groups.
  • The presence of 14.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo, outdoor/unique, others, unique stays (combined 9.6%) offer potential for unique stay experiences.

La Hague Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Hague

  • The dominant room capacity in La Hague is 2 bedrooms listings, making up 24.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 47.4% of the active Airbnb listings in La Hague, indicating a high concentration in these sizes.
  • A significant 37.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Hague.

La Hague Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Hague

  • The most common guest capacity trend in La Hague vacation rentals is listings accommodating 6 guests (19.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the La Hague STR market, accounting for 38.2% of listings.
  • 42.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Hague.
  • On average, properties in La Hague are equipped to host 4.3 guests.

La Hague Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Hague

  • The most common availability pattern in La Hague falls within the 181-270 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 76.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in La Hague (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Hague Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.7%)

1 Night

51 listings

27.7% of total

2 Nights (33.7%)

2 Nights

62 listings

33.7% of total

3 Nights (11.4%)

3 Nights

21 listings

11.4% of total

4-6 Nights (10.9%)

4-6 Nights

20 listings

10.9% of total

7-29 Nights (5.4%)

7-29 Nights

10 listings

5.4% of total

30+ Nights (10.9%)

30+ Nights

20 listings

10.9% of total

Key Insights

  • The most prevalent minimum stay requirement in La Hague is 2 Nights, adopted by 33.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (61.4%) of the La Hague Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.9%) caters to monthly stays (30+ nights) in La Hague, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 33.7% of La Hague hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Hague.

La Hague Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

4 listings

2.3% of total

Flexible (26%)

Flexible

46 listings

26% of total

Moderate (25.4%)

Moderate

45 listings

25.4% of total

Firm (18.1%)

Firm

32 listings

18.1% of total

Strict (28.2%)

Strict

50 listings

28.2% of total

Cancellation Policy Insights for La Hague

  • The prevailing Airbnb cancellation policy trend in La Hague is Strict, used by 28.2% of listings.
  • There's a relatively balanced mix between guest-friendly (51.4%) and stricter (46.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 28.2% market standard in La Hague.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Hague.

La Hague STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Hague

  • The overall average booking lead time for vacation rentals in La Hague is 63 days.
  • Guests book furthest in advance for stays during July (average 115 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (109 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in La Hague.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 109 days) to capture early planners.
  • Monitor your own booking lead times against these La Hague averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Hague (2025)

Amenity Prevalence

Amenity Insights for La Hague

  • Popular amenities like Heating, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in La Hague to stay competitive.

La Hague Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Hague

  • The typical guest profile for Airbnb in La Hague consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 83.7% of guests.
  • Key international markets include France (83.7%) and Germany (4.1%).
  • Top languages spoken are French (42.5%) followed by English (34.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Caen.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Hague Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Winsham10$5,154$484.2252%
Osmington32$4,097$279.3355%
St Martin14$4,074$436.7051%
Nettlestone26$3,980$391.9942%
Crossways37$3,903$460.5233%
West Lulworth59$3,559$262.9450%
Furzehill12$3,537$256.3247%
Shorwell28$3,511$283.0845%
St Ives15$3,509$243.5646%
Roedean47$3,494$257.0947%

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