Flers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Flers in 2025? Explore comprehensive Airbnb analytics for Flers, Normandy, France to uncover income potential. This 2025 STR market report for Flers, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Flers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Flers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Flers Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Flers (2025)
Understanding the monthly revenue variations for Airbnb listings in Flers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Flers is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Flers across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,835+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,225 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $742 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $412, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Flers
Flers Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Flers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Flers:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Flers
Average Daily Rate (ADR) Airbnb Trends in Flers (2025)
Effective short term rental pricing strategy in Flers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Flers typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $154+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $88 or more.
- Typical properties (Median) charge around $62 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Flers
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Airbnb Seasonality Analysis & Trends in Flers (2025)
Peak Season (June, May, July)
- Revenue averages $1,491 per month
- Occupancy rates average 51.2%
- Daily rates average $85
Shoulder Season
- Revenue averages $837 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $86
Low Season (January, February, March)
- Revenue drops to average $609 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $86
Seasonality Insights for Flers
- The Airbnb seasonality in Flers shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Flers's highest earning potential, with monthly revenues capable of climbing to $1,567, occupancy reaching a high of 55.2%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $584, occupancy could drop to 29.6%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Flers.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Flers seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Flers (2025)
Exploring the top neighborhoods for short-term rentals in Flers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville | Flers' city center is the hub of activity with shops, restaurants, and local attractions. It's perfect for travelers who want easy access to the town's amenities and cultural sites. | Château de Flers, Église Saint-Germain, Place Charles de Gaulle, local markets, Flers Park |
| Les Forges | This area is known for its tranquil rural setting and proximity to outdoor activities. Ideal for nature lovers and those seeking a peaceful retreat while still being near the town. | Forges de Vire, Les Rochers du Diable, hiking trails, local vineyards, countryside views |
| Flers-en-Escrebieux | A quiet residential area that offers family-friendly accommodations. Great for longer stays or for families looking to explore Normandy on a budget. | local parks, community events, cultural festivals, family-friendly attractions |
| Saint-Pierre-la-Ville | Historical area with beautiful architecture and significant heritage sites. Appeals to history enthusiasts and those wanting a cultural experience in Normandy. | historical buildings, museums, local heritage sites, art exhibitions |
| La Graverie | A small village atmosphere offering scenic landscapes and a relaxed lifestyle. Ideal for those looking to escape the hustle and bustle of city life. | scenic countryside, nature walks, traditional French markets |
| Hauterive | This area provides a mix of rural charm and accessibility to nearby towns, suitable for guests who want a quiet getaway yet easy access to amenities. | local farms, scenic views, nature trails |
| Mont Saint-Michel | While a bit of a drive from Flers, the iconic Mont Saint-Michel is a major draw for tourists and could attract visitors looking for unique day trips from Flers. | Mont Saint-Michel Abbey, tide views, historic village, cultural experiences |
| Les Trois Moulins | A picturesque area near Flers known for its charming landscapes and traditional French countryside. Great for those wanting a simple, rustic experience. | traditional mills, walking trails, beautiful gardens, local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Flers (2025)
While Flers, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Flers to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Flers (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Flersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1 apartment center flers
Entire Place • 1 bedroom
Concierge studio
Entire Place • 1 bedroom
Le petit Cocon Bleu, easy parking, wifi STATION
Entire Place • 1 bedroom
Maisonnette
Entire Place • 2 bedrooms
Apartment downtown Flers
Entire Place • 2 bedrooms
Concept airbnb
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Flers (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Flers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie Et Jean-David | 4 | $33,746 | 223 | 4.56/5.0 |
| Benoît | 3 | $29,751 | 67 | 4.67/5.0 |
| Jany | 2 | $26,044 | 41 | 4.75/5.0 |
| Jany | 3 | $21,494 | 173 | 4.54/5.0 |
| Marie-Laure | 1 | $14,934 | 63 | 4.98/5.0 |
| Mélanie | 1 | $13,829 | 29 | 4.93/5.0 |
| Damien | 1 | $11,881 | 9 | 4.67/5.0 |
| Octave | 1 | $11,762 | 15 | 4.13/5.0 |
| Laurence | 1 | $9,113 | 3 | 5.00/5.0 |
| Host #23557145 | 1 | $8,977 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Flers.
Dive Deeper: Advanced Flers STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Flers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlers Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Flers
- The Flers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Flers, Apartment/Condo properties are the most common (56.7%), reflecting the local real estate landscape.
- Houses represent a significant 43.3% portion, catering likely to families or larger groups.
Flers Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Flers
- The dominant room capacity in Flers is 1 bedroom listings, making up 53.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Flers, indicating a high concentration in these sizes.
- With over half the market (53.3%) consisting of studios or 1-bedroom units, Flers is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Flers.
Flers Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Flers
- The most common guest capacity trend in Flers vacation rentals is listings accommodating 2 guests (43.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Flers STR market, accounting for 73.3% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Flers.
- On average, properties in Flers are equipped to host 2.8 guests.
Flers Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Flers
- The most common availability pattern in Flers falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Flers (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Flers Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
58.6% of total
2 Nights
7 listings
24.1% of total
3 Nights
1 listings
3.4% of total
4-6 Nights
3 listings
10.3% of total
30+ Nights
1 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Flers is 1 Night, adopted by 58.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.7%) of the Flers Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.6% of Flers hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Flers.
Flers Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
36% of total
Moderate
12 listings
48% of total
Firm
3 listings
12% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Flers
- The prevailing Airbnb cancellation policy trend in Flers is Moderate, used by 48% of listings.
- The market strongly favors guest-friendly terms, with 84.0% of listings offering Flexible or Moderate policies. This suggests guests in Flers may expect booking flexibility.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48% market standard in Flers.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Flers.
Flers STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Flers
- The overall average booking lead time for vacation rentals in Flers is 25 days.
- Guests book furthest in advance for stays during July (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Fall (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Flers.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Flers averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Flers (2025)
Amenity Prevalence
Amenity Insights for Flers
- Essential amenities in Flers that guests expect include: Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Flers: Smoke alarm, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Flers to stay competitive.
Flers Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Flers
- The typical guest profile for Airbnb in Flers consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.4% of guests.
- Key international markets include France (88.4%) and United Kingdom (2%).
- Top languages spoken are French (44.8%) followed by English (25.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Flers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |