Deauville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Deauville in 2025? Explore comprehensive Airbnb analytics for Deauville, Normandy, France to uncover income potential. This 2025 STR market report for Deauville, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 813 active listings.
Whether you're considering an Airbnb investment in Deauville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Deauville Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Deauville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Deauville (2025)
Understanding the monthly revenue variations for Airbnb listings in Deauville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deauville is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deauville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,736+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,879 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,609 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $841, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Deauville
Deauville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Deauville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deauville:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Deauville
Average Daily Rate (ADR) Airbnb Trends in Deauville (2025)
Effective short term rental pricing strategy in Deauville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deauville typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $370+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Deauville
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Airbnb Seasonality Analysis & Trends in Deauville (2025)
Peak Season (August, July, May)
- Revenue averages $3,680 per month
- Occupancy rates average 51.1%
- Daily rates average $219
Shoulder Season
- Revenue averages $2,182 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $207
Low Season (January, February, March)
- Revenue drops to average $1,247 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $196
Seasonality Insights for Deauville
- The Airbnb seasonality in Deauville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Deauville's highest earning potential, with monthly revenues capable of climbing to $4,300, occupancy reaching a high of 64.2%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,149, occupancy could drop to 19.6%, and ADRs may adjust down to $192.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Deauville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Deauville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Deauville (2025)
Exploring the top neighborhoods for short-term rentals in Deauville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Deauville Beach | Famous for its beautiful sandy beach and luxurious atmosphere, Deauville Beach is a prime location for tourists looking to relax by the sea and enjoy water sports. | Deauville Beach, Promenade des Planches, Casino Barrière, Deauville Marina, Thalasso Deauville by Algotherm |
| Town Center | The vibrant heart of Deauville that offers a blend of shops, cafes, and cultural activities. Ideal for visitors who want to be in the midst of the action. | Deauville Market, Café de la Mairie, Les Planches, Deauville International Center, CINEMA de Deauville |
| Mont Canisy | A scenic area offering panoramic views of the coastline and countryside. Popular for hiking and nature walks, attracting those who appreciate outdoor activities. | Mont Canisy, Bataille de Normandie Museum, Hiking trails, Picnicking spots, Observation points |
| Deauville Marina | A lively marina area perfect for boating enthusiasts and those wanting to enjoy waterside dining and leisure activities. Close to the beach and various shops. | Deauville Marina, Restaurants and Cafes, Boat rentals, Water sports, Marina promenade |
| Hippodrome de Deauville-La Touques | Home to famous horse races, this area attracts equestrian enthusiasts as well as visitors during racing season, creating an exciting atmosphere. | Hippodrome races, Horse racing events, Stables tours, Nearby cafes, Seasonal events |
| Cascades de Deauville | A picturesque area providing lovely walking trails and a tranquil setting for nature lovers, perfect for those seeking relaxation away from the hustle. | Cascades, Nature trails, Picnic areas, Wildlife viewing, Photography spots |
| Trouville-sur-Mer | Adjacent to Deauville, this charming coastal town offers a more laid-back atmosphere with beautiful beaches and a local market, attracting families and couples. | Trouville Beach, Les Halles de Trouville, Fishing port, Art galleries, Seaside cafes |
| Cultural Events Venues | Deauville hosts numerous cultural festivals and events throughout the year, making it a vibrant location for travelers interested in art and culture. | Festival du Cinéma Américain, Deauville Music Festival, Exhibitions at Villa Strassburger, Workshops and local events, Art exhibitions |
Understanding Airbnb License Requirements & STR Laws in Deauville (2025)
Yes, Deauville, Normandy, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Deauville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Deauville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Deauvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Chic & Stylish Villa - Villa Berry
Entire Place • 7 bedrooms
Villa DeByans with hyper center indoor pool
Entire Place • 6 bedrooms
Beautiful villa in the heart of Deauville
Entire Place • 6 bedrooms
Le 77-Villa Anglo-Normande- Piscine-Triangle d 'Or
Entire Place • 5 bedrooms
Villa Maison ReN Deauville Centre Plage
Entire Place • 5 bedrooms
Villa Deauvillaise 5 minutes from the beach 12/14 pers.
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Deauville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Deauville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alfred Deauville | 29 | $714,646 | 165 | 2.80/5.0 |
| Sabine Et Sébastien | 25 | $694,370 | 1583 | 4.59/5.0 |
| Checkmyguest | 16 | $579,299 | 391 | 4.70/5.0 |
| Christine - Interhome Group | 39 | $460,853 | 329 | 2.95/5.0 |
| Karine | 6 | $389,108 | 340 | 4.82/5.0 |
| Véronique | 17 | $378,402 | 251 | 3.05/5.0 |
| Mickaël | 17 | $368,546 | 409 | 3.91/5.0 |
| Grégoire | 8 | $197,505 | 293 | 4.65/5.0 |
| Cathie-Anne | 2 | $197,015 | 117 | 4.99/5.0 |
| Anne | 1 | $189,157 | 120 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deauville.
Dive Deeper: Advanced Deauville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deauville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDeauville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Deauville
- The Deauville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 813 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Deauville, Apartment/Condo properties are the most common (76.6%), reflecting the local real estate landscape.
- Houses represent a significant 20.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 3.0%) offer potential for unique stay experiences.
Deauville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Deauville
- The dominant room capacity in Deauville is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Deauville, indicating a high concentration in these sizes.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Deauville.
Deauville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Deauville
- The most common guest capacity trend in Deauville vacation rentals is listings accommodating 4 guests (34.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Deauville STR market, accounting for 59.1% of listings.
- 26.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Deauville.
- On average, properties in Deauville are equipped to host 4.3 guests.
Deauville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Deauville
- The most common availability pattern in Deauville falls within the 271-366 days range, representing 48.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Deauville (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Deauville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
99 listings
13.1% of total
2 Nights
390 listings
51.7% of total
3 Nights
41 listings
5.4% of total
4-6 Nights
54 listings
7.2% of total
7-29 Nights
17 listings
2.3% of total
30+ Nights
153 listings
20.3% of total
Key Insights
- The most prevalent minimum stay requirement in Deauville is 2 Nights, adopted by 51.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.8%) of the Deauville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.3%) caters to monthly stays (30+ nights) in Deauville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.7% of Deauville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.1% currently do.
- A 2-night minimum appears standard (51.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deauville.
Deauville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
0.6% of total
Super Strict 60 Days
2 listings
0.3% of total
Flexible
127 listings
18.6% of total
Moderate
182 listings
26.7% of total
Firm
183 listings
26.8% of total
Strict
184 listings
27% of total
Cancellation Policy Insights for Deauville
- The prevailing Airbnb cancellation policy trend in Deauville is Strict, used by 27% of listings.
- A majority (53.8%) of hosts in Deauville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27% market standard in Deauville.
- Regularly review your cancellation policy against competitors and market demand shifts in Deauville.
Deauville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Deauville
- The overall average booking lead time for vacation rentals in Deauville is 44 days.
- Guests book furthest in advance for stays during June (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Deauville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Deauville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Deauville (2025)
Amenity Prevalence
Amenity Insights for Deauville
- Essential amenities in Deauville that guests expect include: TV, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Deauville: TV, Kitchen, Heating.
- Prioritize adding missing essentials: TV, Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Deauville to stay competitive.
Deauville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Deauville
- The typical guest profile for Airbnb in Deauville consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.5% of guests.
- Key international markets include France (83.5%) and United Kingdom (3%).
- Top languages spoken are French (41.7%) followed by English (34.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Boulogne-Billancourt.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Deauville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |