Caen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Caen in 2025? Explore comprehensive Airbnb analytics for Caen, Normandy, France to uncover income potential. This 2025 STR market report for Caen, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 986 active listings.
Whether you're considering an Airbnb investment in Caen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Caen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Caen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Caen (2025)
Understanding the monthly revenue variations for Airbnb listings in Caen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Caen is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Caen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,548+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,763 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,177 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $667, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Caen
Caen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Caen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Caen:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Caen
Average Daily Rate (ADR) Airbnb Trends in Caen (2025)
Effective short term rental pricing strategy in Caen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Caen typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $99 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Caen
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Airbnb Seasonality Analysis & Trends in Caen (2025)
Peak Season (June, May, August)
- Revenue averages $1,808 per month
- Occupancy rates average 52.7%
- Daily rates average $96
Shoulder Season
- Revenue averages $1,344 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $92
Low Season (January, February, March)
- Revenue drops to average $927 per month
- Occupancy decreases to average 42.4%
- Daily rates adjust to average $88
Seasonality Insights for Caen
- The Airbnb seasonality in Caen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Caen's highest earning potential, with monthly revenues capable of climbing to $1,889, occupancy reaching a high of 60.1%, and ADRs peaking at $99.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $908, occupancy could drop to 40.9%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Caen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Caen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Caen (2025)
Exploring the top neighborhoods for short-term rentals in Caen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The vibrant heart of Caen, filled with shops, cafés, and historical sites. An ideal location for tourists wanting to explore the rich culture and history of Normandy. | Caen Castle, Abbey of Saint-Étienne, Caen Memorial Museum, Place de la République, Cafés and Restaurants |
| Vaugueux | A charming district known for its beautiful old buildings and narrow streets. Perfect for those looking to experience a more authentic and picturesque setting in Caen. | Old Caen, Vaugueux Street, Gastronomic restaurants, Local boutiques |
| Athelstan Park | A peaceful area with green spaces, Ideal for families or travelers looking for a quieter place to relax, while still being within reach of the city's attractions. | Athelstan Park, Walking paths, Families-friendly cafes, Proximity to City Center |
| Quartier de la Gare | This area is lively due to its proximity to the train station, attracting visitors who prioritize transport accessibility. Ideal for business travelers and tourists alike. | Gare de Caen, Local eateries, Shopping centers, Cinemas |
| Mondeville | A suburb of Caen with a blend of shopping and business. Suitable for those who prefer a quieter stay while still having access to Caen's attractions. | Shopping malls, Restaurants, Cinemas, Parks |
| Côte de Nacre | Located near the coast, perfect for holiday rentals, it attracts beachgoers and those wanting seaside activities. | Beaches, Coastal paths, Restaurants with sea views, Water sports |
| La Grâce de Dieu | A lovely neighborhood known for its peacefulness and local charm, appealing to those who want to enjoy the tranquility of Caen. | Local parks, Community events, Farmer's markets |
| Caen University | Home to a large student population, the area is bustling with activity, ideal for short-term stays catering to students and academics. | University campus, Student cafés, Cultural events, Libraries |
Understanding Airbnb License Requirements & STR Laws in Caen (2025)
While Caen, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Caen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Caen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Caenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Caen Centre, Bel Apartment 85m2, 3 bedrooms 2sdb
Entire Place • 3 bedrooms
Refurbished large apartment. Caen center
Entire Place • 3 bedrooms
Duplex studio of hyper-center painter Caen 220m2
Entire Place • 4 bedrooms
Le Davs - Splendid apartment with a view
Entire Place • 3 bedrooms
CAEN LARGE HOUSE WITH GARDEN
Entire Place • 6 bedrooms
"The Exceptional" Fabulous 4 bedroom apartment
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Caen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Caen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louis | 52 | $834,828 | 6972 | 4.76/5.0 |
| Marie | 19 | $291,749 | 536 | 4.54/5.0 |
| Manon | 10 | $171,899 | 437 | 4.85/5.0 |
| Karine | 7 | $169,106 | 527 | 4.83/5.0 |
| Ada Et Julie | 3 | $165,771 | 466 | 4.95/5.0 |
| François | 12 | $163,674 | 4416 | 4.70/5.0 |
| Elsa | 11 | $147,549 | 420 | 4.84/5.0 |
| Marjorie Et Sylvia | 10 | $143,911 | 539 | 4.79/5.0 |
| Patrick | 6 | $133,286 | 266 | 4.88/5.0 |
| Lcdc Locations | 14 | $115,444 | 190 | 3.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Caen.
Dive Deeper: Advanced Caen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Caen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCaen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Caen
- The Caen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 986 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Caen, Apartment/Condo properties are the most common (81.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.3%) offer potential for unique stay experiences.
Caen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Caen
- The dominant room capacity in Caen is 1 bedroom listings, making up 52.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.4% of the active Airbnb listings in Caen, indicating a high concentration in these sizes.
- With over half the market (52.2%) consisting of studios or 1-bedroom units, Caen is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Caen.
Caen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Caen
- The most common guest capacity trend in Caen vacation rentals is listings accommodating 2 guests (41.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Caen STR market, accounting for 72.6% of listings.
- A significant 44.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Caen.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Caen.
- On average, properties in Caen are equipped to host 3.1 guests.
Caen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Caen
- The most common availability pattern in Caen falls within the 271-366 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Caen (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Caen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
223 listings
25.3% of total
2 Nights
383 listings
43.5% of total
3 Nights
85 listings
9.7% of total
4-6 Nights
44 listings
5% of total
7-29 Nights
30 listings
3.4% of total
30+ Nights
115 listings
13.1% of total
Key Insights
- The most prevalent minimum stay requirement in Caen is 2 Nights, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.8%) of the Caen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.1%) caters to monthly stays (30+ nights) in Caen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.5% of Caen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Caen.
Caen Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
0.2% of total
Super Strict 30 Days
1 listings
0.1% of total
Refundable
4 listings
0.5% of total
Flexible
244 listings
30% of total
Moderate
330 listings
40.5% of total
Firm
98 listings
12% of total
Strict
135 listings
16.6% of total
Cancellation Policy Insights for Caen
- The prevailing Airbnb cancellation policy trend in Caen is Moderate, used by 40.5% of listings.
- The market strongly favors guest-friendly terms, with 70.5% of listings offering Flexible or Moderate policies. This suggests guests in Caen may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.5% market standard in Caen.
- Regularly review your cancellation policy against competitors and market demand shifts in Caen.
Caen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Caen
- The overall average booking lead time for vacation rentals in Caen is 43 days.
- Guests book furthest in advance for stays during June (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Caen.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Caen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Caen (2025)
Amenity Prevalence
Amenity Insights for Caen
- Essential amenities in Caen that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Caen: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Caen to stay competitive.
Caen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Caen
- The typical guest profile for Airbnb in Caen consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 71.0% of guests.
- Key international markets include France (71%) and United Kingdom (5.2%).
- Top languages spoken are French (37.2%) followed by English (34.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Caen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Caen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Furzehill | 12 | $3,537 | $256.32 | 47% |
| Shorwell | 28 | $3,511 | $283.08 | 45% |
| St Ives | 15 | $3,509 | $243.56 | 46% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |