Bayeux Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Bayeux in 2025? Explore comprehensive Airbnb analytics for Bayeux, Normandy, France to uncover income potential. This 2025 STR market report for Bayeux, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 313 active listings.
Whether you're considering an Airbnb investment in Bayeux, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bayeux Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bayeux Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bayeux (2025)
Understanding the monthly revenue variations for Airbnb listings in Bayeux is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bayeux is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bayeux across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,892+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,596 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,590 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $896, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bayeux
Bayeux Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bayeux STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bayeux:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bayeux
Average Daily Rate (ADR) Airbnb Trends in Bayeux (2025)
Effective short term rental pricing strategy in Bayeux involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bayeux typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Bayeux
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Airbnb Seasonality Analysis & Trends in Bayeux (2025)
Peak Season (June, May, August)
- Revenue averages $3,200 per month
- Occupancy rates average 56.5%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,039 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $147
Low Season (January, February, March)
- Revenue drops to average $1,068 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $137
Seasonality Insights for Bayeux
- The Airbnb seasonality in Bayeux shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bayeux's highest earning potential, with monthly revenues capable of climbing to $3,361, occupancy reaching a high of 61.1%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $902, occupancy could drop to 25.0%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bayeux.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bayeux seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bayeux (2025)
Exploring the top neighborhoods for short-term rentals in Bayeux? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Bayeux's historic center is a well-preserved area full of charming streets, cafes, and shops. It's a prime location for tourists wanting to explore the city's rich history, including the famous Bayeux Tapestry. | Bayeux Tapestry Museum, Bayeux Cathedral, Place Charles de Gaulle, Bayeux War Cemetery, Hôtel de Ville |
| Arromanches-les-Bains | Known for its D-Day history and the artificial harbor used in World War II, this coastal town attracts many history enthusiasts and beachgoers, making it a great location for Airbnb hosting. | Arromanches 360 Circular Cinema, Golden Beach, Musee du debarquement, British War Cemetery, Les Remparts |
| Omaha Beach | Famous for its historical significance during D-Day, this area attracts visitors to its beaches and memorials. Perfect for travelers interested in WWII history and remembrance. | Omaha Beach, American Cemetery, Utah Beach Museum, Pointe du Hoc, Les Braves Sculpture |
| Port en Bessin | A charming fishing port that blends maritime and historical significance, this area is ideal for those looking for seaside activities and exploring the nearby landings of WWII. | Port en Bessin Market, Huedy Fish Market, Golf Course of Omaha Beach, Chateau de Cormatin, Fishing trips |
| Bayeux's suburbs | The quieter residential areas surrounding Bayeux provide a relaxed atmosphere for families and travelers seeking a peaceful stay while being close to the city attractions. | Local parks and gardens, Family-friendly restaurants, Cycling paths, Community markets, Quaint local shops |
| Longues-sur-Mer | Home to the Longues-sur-Mer battery, this area has historical and scenic value, attracting attention from tourists and history buffs alike. | Longues-sur-Mer Battery, Cliffs overlooking the beach, Walking trails, Nearby beaches, Local restaurants |
| Asnelles | A lovely beach area that is family-friendly and encompasses beautiful views, ideal for tourists seeking relaxation and leisure activities by the sea. | Asnelles Beach, Local cafes and eateries, Sea kayaking, Bike rentals, Parks nearby |
| Sully | A lesser-known gem, Sully offers a tranquil atmosphere and easy access to the coast, making it appealing for visitors looking for off-the-beaten-path experiences. | Sully Beach, Nature trails, Local art galleries, Community events, Quiet countryside |
Understanding Airbnb License Requirements & STR Laws in Bayeux (2025)
Yes, Bayeux, Normandy, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bayeux to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Bayeux (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bayeuxbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bayeux, Private Mansion (18th century) 5* ranking
Entire Place • 3 bedrooms
The old wood spa workshop
Entire Place • 6 bedrooms
Classified SECHOIR ⭐️⭐️⭐️⭐️⭐️ Bayeux Centre 9 pers
Entire Place • 4 bedrooms
Baya House by Melrose
Entire Place • 4 bedrooms
Maison Le Petit Castel 3 double bedrooms
Entire Place • 3 bedrooms
Le Boudoir ****
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bayeux (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bayeux based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melrose | 19 | $416,519 | 548 | 4.17/5.0 |
| La 21ème Planche | 9 | $271,363 | 275 | 4.28/5.0 |
| Beatrice | 12 | $231,578 | 289 | 2.35/5.0 |
| Yohann | 2 | $209,679 | 33 | 4.86/5.0 |
| Franck | 1 | $180,440 | 21 | 5.00/5.0 |
| Laetitia | 7 | $162,163 | 290 | 4.81/5.0 |
| Patricia Flavien Accuelli Par | 2 | $150,837 | 61 | 4.88/5.0 |
| Christophe | 8 | $141,276 | 139 | 4.16/5.0 |
| Carine | 3 | $126,411 | 79 | 4.84/5.0 |
| Christelle | 3 | $100,450 | 69 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bayeux.
Dive Deeper: Advanced Bayeux STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bayeux. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBayeux Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bayeux
- The Bayeux Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 313 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bayeux, Apartment/Condo properties are the most common (60.1%), reflecting the local real estate landscape.
- Houses represent a significant 31.9% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.3%) offer potential for unique stay experiences.
Bayeux Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bayeux
- The dominant room capacity in Bayeux is 1 bedroom listings, making up 47.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.2% of the active Airbnb listings in Bayeux, indicating a high concentration in these sizes.
Bayeux Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bayeux
- The most common guest capacity trend in Bayeux vacation rentals is listings accommodating 4 guests (32.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bayeux STR market, accounting for 63.3% of listings.
- 20.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bayeux.
- On average, properties in Bayeux are equipped to host 3.7 guests.
Bayeux Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bayeux
- The most common availability pattern in Bayeux falls within the 181-270 days range, representing 37.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bayeux (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bayeux Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
63 listings
20.9% of total
2 Nights
127 listings
42.2% of total
3 Nights
32 listings
10.6% of total
4-6 Nights
12 listings
4% of total
7-29 Nights
8 listings
2.7% of total
30+ Nights
59 listings
19.6% of total
Key Insights
- The most prevalent minimum stay requirement in Bayeux is 2 Nights, adopted by 42.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.1%) of the Bayeux Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.6%) caters to monthly stays (30+ nights) in Bayeux, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.2% of Bayeux hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bayeux.
Bayeux Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
84 listings
30.4% of total
Moderate
113 listings
40.9% of total
Firm
46 listings
16.7% of total
Strict
33 listings
12% of total
Cancellation Policy Insights for Bayeux
- The prevailing Airbnb cancellation policy trend in Bayeux is Moderate, used by 40.9% of listings.
- The market strongly favors guest-friendly terms, with 71.3% of listings offering Flexible or Moderate policies. This suggests guests in Bayeux may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in Bayeux.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bayeux.
Bayeux STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bayeux
- The overall average booking lead time for vacation rentals in Bayeux is 65 days.
- Guests book furthest in advance for stays during June (average 135 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Bayeux.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Bayeux averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bayeux (2025)
Amenity Prevalence
Amenity Insights for Bayeux
- Essential amenities in Bayeux that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bayeux: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bayeux to stay competitive.
Bayeux Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bayeux
- The typical guest profile for Airbnb in Bayeux consists of predominantly international visitors (79%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 20.7% of guests.
- Key international markets include United States (40.6%) and France (20.7%).
- Top languages spoken are English (52.6%) followed by French (19%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bayeux Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Furzehill | 12 | $3,537 | $256.32 | 47% |
| Shorwell | 28 | $3,511 | $283.08 | 45% |
| St Ives | 15 | $3,509 | $243.56 | 46% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |