Sainte-Marie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Martinique, France
Is Airbnb profitable in Sainte-Marie in 2025? Explore comprehensive Airbnb analytics for Sainte-Marie, Martinique, France to uncover income potential. This 2025 STR market report for Sainte-Marie, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 79 active listings.
Whether you're considering an Airbnb investment in Sainte-Marie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sainte-Marie Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sainte-Marie Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sainte-Marie (2025)
Understanding the monthly revenue variations for Airbnb listings in Sainte-Marie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sainte-Marie is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sainte-Marie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,539+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,584 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $361, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sainte-Marie
Sainte-Marie Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sainte-Marie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sainte-Marie:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sainte-Marie
Average Daily Rate (ADR) Airbnb Trends in Sainte-Marie (2025)
Effective short term rental pricing strategy in Sainte-Marie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sainte-Marie typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $146+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Sainte-Marie
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Airbnb Seasonality Analysis & Trends in Sainte-Marie (2025)
Peak Season (February, April, January)
- Revenue averages $1,421 per month
- Occupancy rates average 50.2%
- Daily rates average $88
Shoulder Season
- Revenue averages $1,157 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $86
Low Season (September, October, November)
- Revenue drops to average $783 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $85
Seasonality Insights for Sainte-Marie
- The Airbnb seasonality in Sainte-Marie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sainte-Marie's highest earning potential, with monthly revenues capable of climbing to $1,506, occupancy reaching a high of 58.4%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $621, occupancy could drop to 26.4%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sainte-Marie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sainte-Marie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sainte-Marie (2025)
Exploring the top neighborhoods for short-term rentals in Sainte-Marie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Les Trois-Îlets | A popular tourist destination known for its beautiful beaches and golf courses. Ideal for families and couples looking for relaxation and leisure activities. | La Savane des Esclaves, Anse Mitan Beach, Golf de l'Imperatrice Joséphine, Fort d'Alet, Tropic Aventures |
| Fort-de-France | The capital city of Martinique, known for its rich culture, shopping, and vibrant local life. Attracts both tourists and business travelers. | Palais des Congrès, Jardin de Balata, Fort Saint Louis, La Savane, St. Louis Cathedral |
| Sainte-Anne | Famous for its stunning beaches and warm atmosphere. A great choice for sun-seekers and those looking to enjoy water sports. | Plage des Salines, Marché de Sainte-Anne, Plage de la Caravelle, Ilet du François, Bourg de Sainte-Anne |
| Saint-Pierre | Historical town and former capital before the volcanic eruption. Attracts history enthusiasts and those interested in nature and hiking. | Mont Pelée, Ruins of Saint-Pierre, La Distillerie Neisson, Jardin de la Compagnie, Anse Couleuvre |
| Le Marin | Known for its marina and vibrant water sports scene. Perfect for sailing enthusiasts and travelers looking for adventure. | Le Marin Marina, Plage de Sainte-Anne, Ilet Chancel, L'Art Aqua, Sailing and diving activities |
| Argentière | A tranquil area with beautiful landscapes, ideal for those seeking peace and natural beauty away from the tourist hustle. | Morne Rouge, Riviere Pilote, Beaches nearby, Nature trails, Rural tourism experiences |
| Le Lamentin | An emerging area close to the capital, offering visitors a mix of urban life and nature. Great for those looking for a local experience. | Parc Naturel régional de la Martinique, Cultural events, Shopping centers, Local markets |
| Les Anses-d'Arlet | Charming fishing village with beautiful beaches, ideal for snorkeling and relaxation. A great spot for those seeking the local vibe. | Plage de la Petite Anse, Plage de Grande Anse, Snorkeling spots, Local seafood restaurants, Charming village atmosphere |
Understanding Airbnb License Requirements & STR Laws in Sainte-Marie (2025)
While Sainte-Marie, Martinique, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sainte-Marie to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Sainte-Marie (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sainte-Mariebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
DHM " BWA KANNEL" Between sea and jacuzzi, happiness
Entire Place • 1 bedroom
MARCH and Ven RENTAL (private & heated pool)
Entire Place • 1 bedroom
Kaza Maléssa - Beach access
Entire Place • 2 bedrooms
Peaceful haven, in the Atlantic!
Entire Place • 2 bedrooms
Bottom of villa type F2
Entire Place • 1 bedroom
MonÉTOILE charming low villa
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sainte-Marie (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sainte-Marie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Serge & Christiane | 1 | $37,784 | 40 | 4.93/5.0 |
| Carine | 1 | $32,094 | 39 | 4.95/5.0 |
| Benjamin | 1 | $31,750 | 8 | 4.63/5.0 |
| Gérald | 1 | $31,621 | 8 | 4.88/5.0 |
| Lionel | 3 | $31,075 | 23 | 4.14/5.0 |
| Sandrine | 2 | $30,176 | 33 | 2.39/5.0 |
| Nathalie | 1 | $29,224 | 33 | 4.94/5.0 |
| Pascal Et Isa | 2 | $27,323 | 44 | 4.96/5.0 |
| Mina | 1 | $24,481 | 19 | 4.63/5.0 |
| Vincent | 2 | $23,928 | 80 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sainte-Marie.
Dive Deeper: Advanced Sainte-Marie STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sainte-Marie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSainte-Marie Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sainte-Marie
- The Sainte-Marie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.5% of the 79 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sainte-Marie, House properties are the most common (54.4%), reflecting the local real estate landscape.
- Houses represent a significant 54.4% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.
Sainte-Marie Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sainte-Marie
- The dominant room capacity in Sainte-Marie is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.4% of the active Airbnb listings in Sainte-Marie, indicating a high concentration in these sizes.
Sainte-Marie Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sainte-Marie
- The most common guest capacity trend in Sainte-Marie vacation rentals is listings accommodating 2 guests (30.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sainte-Marie STR market, accounting for 59.5% of listings.
- 19.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sainte-Marie.
- On average, properties in Sainte-Marie are equipped to host 3.5 guests.
Sainte-Marie Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sainte-Marie
- The most common availability pattern in Sainte-Marie falls within the 271-366 days range, representing 60.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sainte-Marie (29.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sainte-Marie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
18.4% of total
2 Nights
18 listings
23.7% of total
3 Nights
10 listings
13.2% of total
4-6 Nights
20 listings
26.3% of total
7-29 Nights
9 listings
11.8% of total
30+ Nights
5 listings
6.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sainte-Marie is 4-6 Nights, adopted by 26.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 26.3% of Sainte-Marie hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sainte-Marie.
Sainte-Marie Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.4% of total
Flexible
30 listings
43.5% of total
Moderate
19 listings
27.5% of total
Firm
12 listings
17.4% of total
Strict
7 listings
10.1% of total
Cancellation Policy Insights for Sainte-Marie
- The prevailing Airbnb cancellation policy trend in Sainte-Marie is Flexible, used by 43.5% of listings.
- The market strongly favors guest-friendly terms, with 71.0% of listings offering Flexible or Moderate policies. This suggests guests in Sainte-Marie may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.5% market standard in Sainte-Marie.
- Using a Strict policy might deter some guests, as only 10.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sainte-Marie.
Sainte-Marie STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sainte-Marie
- The overall average booking lead time for vacation rentals in Sainte-Marie is 69 days.
- Guests book furthest in advance for stays during December (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (79 days avg.) sees the longest lead times, while Spring (67 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Sainte-Marie.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Sainte-Marie averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sainte-Marie (2025)
Amenity Prevalence
Amenity Insights for Sainte-Marie
- Essential amenities in Sainte-Marie that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sainte-Marie: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sainte-Marie to stay competitive.
Sainte-Marie Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sainte-Marie
- The typical guest profile for Airbnb in Sainte-Marie consists of a mix of domestic (65%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 64.5% of guests.
- Key international markets include France (64.5%) and Martinique (12.4%).
- Top languages spoken are French (46.3%) followed by English (36.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Schœlcher.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sainte-Marie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Soufrière | 91 | $3,734 | $277.78 | 49% |
| Coolie Town | 85 | $3,636 | $405.80 | 43% |
| Cap Estate | 20 | $3,175 | $485.96 | 34% |
| Gros Islet | 77 | $3,147 | $393.72 | 43% |
| Pigeon Island | 40 | $2,947 | $352.84 | 41% |
| Belvedere | 18 | $2,817 | $233.01 | 54% |
| Woodford Hill | 14 | $2,376 | $183.26 | 42% |
| Rodney Bay | 213 | $2,198 | $211.03 | 43% |
| Piaye | 21 | $1,947 | $183.71 | 38% |
| Bois D'orange | 53 | $1,904 | $362.93 | 35% |