Sainte-Luce Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Martinique, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sainte-Luce in 2025? Explore comprehensive Airbnb analytics for Sainte-Luce, Martinique, France to uncover income potential. This 2025 STR market report for Sainte-Luce, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 521 active listings.

Whether you're considering an Airbnb investment in Sainte-Luce, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sainte-Luce Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sainte-Luce Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$143
The average rental revenue earned for an occupied room per day in Sainte-Luce.
Occupancy Rate(?)
42.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,287
Typical annual income for an Airbnb listing in Sainte-Luce. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
17.2%
Strong growth (17.2%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Sainte-Luce.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Sainte-Luce.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
521
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sainte-Luce (2025)

Understanding the monthly revenue variations for Airbnb listings in Sainte-Luce is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sainte-Luce is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sainte-Luce across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,563+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,739 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,599 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $750, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sainte-Luce

Sainte-Luce Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sainte-Luce STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sainte-Luce:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sainte-Luce

Average Daily Rate (ADR) Airbnb Trends in Sainte-Luce (2025)

Effective short term rental pricing strategy in Sainte-Luce involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sainte-Luce typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
  • Typical properties (Median) charge around $104 per night.
  • Entry-level properties (Bottom 25%) earn around $78 per night.

Average Daily Rate (ADR) Trend by Month in Sainte-Luce

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Airbnb Seasonality Analysis & Trends in Sainte-Luce (2025)

Peak Season (January, February, April)
  • Revenue averages $2,826 per month
  • Occupancy rates average 60.6%
  • Daily rates average $148
Shoulder Season
  • Revenue averages $2,026 per month
  • Occupancy maintains around 44.8%
  • Daily rates hold near $142
Low Season (June, September, October)
  • Revenue drops to average $1,563 per month
  • Occupancy decreases to average 33.7%
  • Daily rates adjust to average $136

Seasonality Insights for Sainte-Luce

  • The Airbnb seasonality in Sainte-Luce shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sainte-Luce's highest earning potential, with monthly revenues capable of climbing to $2,985, occupancy reaching a high of 67.6%, and ADRs peaking at $153.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,404, occupancy could drop to 33.4%, and ADRs may adjust down to $134.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sainte-Luce.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sainte-Luce seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sainte-Luce (2025)

Exploring the top neighborhoods for short-term rentals in Sainte-Luce? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Anse Mitan
A beautiful beach area known for its vibrant atmosphere, restaurants, and proximity to major tourist attractions. It offers stunning views of the bay and is popular among visitors looking for relaxation and entertainment.
Anse Mitan Beach, La Pagerie Museum, Tropiques Atrium, Fort de France ferry terminal, Casino Trois-Ilets
Trois-Îlets
A charming commune home to several historical sites, beautiful beaches, and a picturesque village. It's a favorite spot for those who want a blend of nature and culture.
La Savane des Esclaves, Anse à l'Ane Beach, Golf de la Martinique, Balata Gardens, Historical Fortifications
Pointe Marin
A family-friendly beach destination with calm waters, ideal for swimming and water sports. Popular for its accessibility and amenities catering to tourists.
Pointe Marin Beach, Caribbean Market, Club Med Martinique, Snorkeling and diving spots, Local bars and restaurants
Diamant Beach
Offering one of the most iconic views in Martinique with the Diamond Rock in the background, this area attracts beach lovers and those interested in local culture.
Diamant Beach, Diamond Rock, Anse Dufour Beach, Sacré-Cœur Church, Local fishing village
Cap Est
A serene and luxurious area known for its upscale villas and natural beauty. Attracts those seeking tranquility and high-quality accommodations near the water.
Cap Est Lagoon, Le Cap Est Lagoon Resort & Spa, Marina de l'Anse Mitan, Local nature trails, Kayaking and paddleboarding
Les Trois-Ilets Golf Course
A prime location for golf enthusiasts with beautiful views and a challenging course, attracting both local and international visitors.
Golf de la Martinique, Clubhouse facilities, Scenic views, Pro shop, Local wildlife
Anse Noire
A beautiful black sand beach that is less crowded, offering a more authentic experience with opportunities for snorkeling and exploring marine life.
Anse Noire Beach, Snorkeling sites, Local culinary offerings, Nature trails, Breathtaking sunsets

Understanding Airbnb License Requirements & STR Laws in Sainte-Luce (2025)

While Sainte-Luce, Martinique, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sainte-Luce to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Sainte-Luce (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sainte-Lucebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beachfront Villa El Desert

Beachfront Villa El Desert

Entire Place • 5 bedrooms

$104,961
Revenue
55.0%
Occupancy
$630.40
Daily Rate
Luxury 3 Bedroom Caribbean Sea View Villa

Luxury 3 Bedroom Caribbean Sea View Villa

Entire Place • 3 bedrooms

$101,803
Revenue
74.9%
Occupancy
$342.97
Daily Rate
Villa Ti SBH  - Panoramic view 3 min from the beaches

Villa Ti SBH - Panoramic view 3 min from the beaches

Entire Place • 2 bedrooms

$91,385
Revenue
73.7%
Occupancy
$303.17
Daily Rate
Casabwa972 - 4ch - private swimming pool - beach 200m away

Casabwa972 - 4ch - private swimming pool - beach 200m away

Entire Place • 4 bedrooms

$86,431
Revenue
84.1%
Occupancy
$270.84
Daily Rate
Villa Sunset 4* 200 m from the heated sea-pool

Villa Sunset 4* 200 m from the heated sea-pool

Entire Place • 3 bedrooms

$86,402
Revenue
78.3%
Occupancy
$375.63
Daily Rate
Libre Lune

Libre Lune

Entire Place • 3 bedrooms

$84,626
Revenue
61.6%
Occupancy
$363.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sainte-Luce (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sainte-Luce based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Romain Et Cyrielle9$248,410553.74/5.0
Laura9$206,11070.56/5.0
Jeanluc3$186,924334.86/5.0
Karine5$173,535314.00/5.0
Julia14$164,4852314.39/5.0
Célia5$149,796573.93/5.0
Olivier6$142,1851284.91/5.0
Olivier7$128,849273.48/5.0
Dom Nature4$112,032754.72/5.0
Celine1$101,803364.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sainte-Luce.

Dive Deeper: Advanced Sainte-Luce STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sainte-Luce. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sainte-Luce Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sainte-Luce

  • The Sainte-Luce Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 521 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sainte-Luce, Apartment/Condo properties are the most common (55.1%), reflecting the local real estate landscape.
  • Houses represent a significant 39.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 5.8%) offer potential for unique stay experiences.

Sainte-Luce Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sainte-Luce

  • The dominant room capacity in Sainte-Luce is 1 bedroom listings, making up 45.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 69.9% of the active Airbnb listings in Sainte-Luce, indicating a high concentration in these sizes.
  • A significant 22.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sainte-Luce.

Sainte-Luce Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sainte-Luce

  • The most common guest capacity trend in Sainte-Luce vacation rentals is listings accommodating 4 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Sainte-Luce STR market, accounting for 54.3% of listings.
  • 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sainte-Luce.
  • On average, properties in Sainte-Luce are equipped to host 4.2 guests.

Sainte-Luce Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sainte-Luce

  • The most common availability pattern in Sainte-Luce falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 77.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Sainte-Luce (28%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sainte-Luce Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.4%)

1 Night

22 listings

4.4% of total

2 Nights (8.2%)

2 Nights

41 listings

8.2% of total

3 Nights (11.1%)

3 Nights

55 listings

11.1% of total

4-6 Nights (47.7%)

4-6 Nights

237 listings

47.7% of total

7-29 Nights (15.5%)

7-29 Nights

77 listings

15.5% of total

30+ Nights (13.1%)

30+ Nights

65 listings

13.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Sainte-Luce is 4-6 Nights, adopted by 47.7% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (12.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (13.1%) caters to monthly stays (30+ nights) in Sainte-Luce, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 47.7% of Sainte-Luce hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sainte-Luce.

Sainte-Luce Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

2 listings

0.5% of total

Super Strict 30 Days

2 listings

0.5% of total

Flexible (28.5%)

Flexible

119 listings

28.5% of total

Moderate (21.5%)

Moderate

90 listings

21.5% of total

Firm (24.6%)

Firm

103 listings

24.6% of total

Strict (24.4%)

Strict

102 listings

24.4% of total

Cancellation Policy Insights for Sainte-Luce

  • The prevailing Airbnb cancellation policy trend in Sainte-Luce is Flexible, used by 28.5% of listings.
  • There's a relatively balanced mix between guest-friendly (50.0%) and stricter (49.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 28.5% market standard in Sainte-Luce.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sainte-Luce.

Sainte-Luce STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sainte-Luce

  • The overall average booking lead time for vacation rentals in Sainte-Luce is 82 days.
  • Guests book furthest in advance for stays during January (average 117 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 56 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (103 days avg.) sees the longest lead times, while Fall (67 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Sainte-Luce.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 103 days) to capture early planners.
  • Monitor your own booking lead times against these Sainte-Luce averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sainte-Luce (2025)

Amenity Prevalence

Amenity Insights for Sainte-Luce

  • Essential amenities in Sainte-Luce that guests expect include: Wifi, Kitchen, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sainte-Luce: Wifi, Kitchen, TV, Air conditioning.
  • Prioritize adding missing essentials: Wifi, Kitchen, TV, Air conditioning.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sainte-Luce to stay competitive.

Sainte-Luce Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sainte-Luce

  • The typical guest profile for Airbnb in Sainte-Luce consists of primarily domestic travelers (72%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 72.4% of guests.
  • Key international markets include France (72.4%) and Canada (11%).
  • Top languages spoken are French (47.6%) followed by English (34%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Montreal.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sainte-Luce Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Clinketts13$4,782$417.4846%
Prospect34$4,368$413.8545%
Belair24$3,983$374.1639%
Rock Dundo19$3,817$411.5045%
Soufrière91$3,734$277.7849%
Bayfield10$3,654$223.0638%
Coolie Town85$3,636$405.8043%
Mount Standfast364$3,617$544.7840%
Gibbes18$3,584$489.5044%
Mullins45$3,538$655.7443%

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