Rivière-Salée Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Martinique, France
Is Airbnb profitable in Rivière-Salée in 2025? Explore comprehensive Airbnb analytics for Rivière-Salée, Martinique, France to uncover income potential. This 2025 STR market report for Rivière-Salée, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 149 active listings.
Whether you're considering an Airbnb investment in Rivière-Salée, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rivière-Salée Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rivière-Salée Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rivière-Salée (2025)
Understanding the monthly revenue variations for Airbnb listings in Rivière-Salée is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rivière-Salée is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rivière-Salée across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,924+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,243 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,239 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $601, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rivière-Salée
Rivière-Salée Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rivière-Salée STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rivière-Salée:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rivière-Salée
Average Daily Rate (ADR) Airbnb Trends in Rivière-Salée (2025)
Effective short term rental pricing strategy in Rivière-Salée involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rivière-Salée typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $263+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Rivière-Salée
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Airbnb Seasonality Analysis & Trends in Rivière-Salée (2025)
Peak Season (January, February, May)
- Revenue averages $2,205 per month
- Occupancy rates average 55.2%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,732 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $121
Low Season (June, September, November)
- Revenue drops to average $1,317 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $117
Seasonality Insights for Rivière-Salée
- The Airbnb seasonality in Rivière-Salée shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rivière-Salée's highest earning potential, with monthly revenues capable of climbing to $2,359, occupancy reaching a high of 63.2%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,180, occupancy could drop to 31.9%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rivière-Salée.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rivière-Salée seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rivière-Salée (2025)
Exploring the top neighborhoods for short-term rentals in Rivière-Salée? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Trois-Rivières | A picturesque area known for its beautiful landscapes and natural beaches. Ideal for tourists who appreciate nature and outdoor activities such as hiking and water sports. | Anse Trabaud, Les Salines Beach, Domaine de la Paix, La Pointe des Châteaux, Study of the mangroves |
| La Pointe du Bout | Popular tourist destination with a vibrant atmosphere, offering a wide range of restaurants, shops, and water sports activities. A prime location for those looking to enjoy the Caribbean lifestyle. | Plage de la Pointe du Bout, Casino de la Ville du François, La Marina, Snorkeling and Diving spots, Local seafood markets |
| Sainte-Luce | Known for its beautiful beaches and strong sense of community. Attracts families and couples seeking relaxation and local culture with great dining options. | Anse Tikanvil, Anse Corps de Garde, Local artisan shops, Lighthouse of Sainte-Luce, Tropical gardens |
| Fort-de-France | The capital city, offering a mix of urban life and cultural experiences. Perfect for travelers interested in history, shopping, and local cuisine. | La Savane Park, Fort Saint-Louis, Local markets, Schoelcher Library, Cultural events and festivals |
| Les Anses-d'Arlet | Charming fishing village known for its beautiful beaches and laid-back atmosphere. Great for tourists looking for tranquility and authentic Caribbean culture. | Anse d'Arlet Beach, Local fish markets, Snorkeling spots, Church of Les Anses-d'Arlet, Scenic boat tours |
| Saint-Pierre | Rich in history as the site of the 1902 volcanic eruption. Attractive to history buffs and nature lovers, with stunning views of Mont Pelée. | Ruins of Saint-Pierre, Mont Pelée, Historical museum, Derrière la Cabane, Scenic hikes |
| Capesterre-Belle-Eau | An area with beautiful natural scenery and eco-tourism opportunities, ideal for those looking to explore lush landscapes and waterfalls. | Saut Gendarme waterfall, Local hiking trails, Botanical gardens, Cultural heritage sites, Natural parks |
| Lamentin | A growing urban area with accessibility to both rural and urban attractions. Good for business travelers and those seeking local culture with modern amenities. | Shopping centers, Local restaurants, Botanical garden of Lamentin, Cultural events, Nearby historical sites |
Understanding Airbnb License Requirements & STR Laws in Rivière-Salée (2025)
While Rivière-Salée, Martinique, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rivière-Salée to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rivière-Salée (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rivière-Saléebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa La Sagesse WS - Private Pool, Diamond View
Entire Place • 3 bedrooms
Villa Sud Turquoise Martinique
Entire Place • 5 bedrooms
Villa T4 swimming pool south of Martinique
Entire Place • 3 bedrooms
972D1 - Villa Tamarin 200m² panoramic view
Entire Place • 4 bedrooms
The Pearl of Francesca, elegance and romantic escape
Entire Place • 1 bedroom
Villa Marisséa with great unobstructed views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rivière-Salée (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rivière-Salée based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pascal | 4 | $108,041 | 59 | 4.86/5.0 |
| Host #31096796 | 2 | $81,349 | 1 | 0.00/5.0 |
| Géraldine | 3 | $80,366 | 120 | 4.87/5.0 |
| Yolande | 2 | $70,573 | 14 | 4.64/5.0 |
| Gaetan | 1 | $63,030 | 5 | 5.00/5.0 |
| Beatrice | 2 | $60,134 | 44 | 4.78/5.0 |
| Fabrice | 1 | $54,783 | 18 | 5.00/5.0 |
| Jb Voyage | 2 | $48,410 | 11 | 5.00/5.0 |
| Reynald | 2 | $47,191 | 37 | 4.86/5.0 |
| Sophie | 2 | $46,024 | 59 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rivière-Salée.
Dive Deeper: Advanced Rivière-Salée STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rivière-Salée. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRivière-Salée Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rivière-Salée
- The Rivière-Salée Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 149 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rivière-Salée, House properties are the most common (53%), reflecting the local real estate landscape.
- Houses represent a significant 53% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 8.1%) offer potential for unique stay experiences.
Rivière-Salée Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rivière-Salée
- The dominant room capacity in Rivière-Salée is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.2% of the active Airbnb listings in Rivi ère-Salée, indicating a high concentration in these sizes.
- A significant 20.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rivière-Salée.
Rivière-Salée Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rivière-Salée
- The most common guest capacity trend in Rivière-Salée vacation rentals is listings accommodating 2 guests (31.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rivière-Salée STR market, accounting for 56.3% of listings.
- 21.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rivière-Salée.
- On average, properties in Rivière-Salée are equipped to host 3.8 guests.
Rivière-Salée Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rivière-Salée
- The most common availability pattern in Rivière-Salée falls within the 271-366 days range, representing 53% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rivière-Salée (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rivière-Salée Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
6.6% of total
2 Nights
11 listings
8.1% of total
3 Nights
24 listings
17.6% of total
4-6 Nights
55 listings
40.4% of total
7-29 Nights
17 listings
12.5% of total
30+ Nights
20 listings
14.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rivière-Salée is 4-6 Nights, adopted by 40.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (14.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (14.7%) caters to monthly stays (30+ nights) in Rivière-Salée, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 40.4% of Rivière-Salée hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rivière-Salée.
Rivière-Salée Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.8% of total
Flexible
47 listings
39.2% of total
Moderate
40 listings
33.3% of total
Firm
14 listings
11.7% of total
Strict
18 listings
15% of total
Cancellation Policy Insights for Rivière-Salée
- The prevailing Airbnb cancellation policy trend in Rivière-Salée is Flexible, used by 39.2% of listings.
- The market strongly favors guest-friendly terms, with 72.5% of listings offering Flexible or Moderate policies. This suggests guests in Rivière-Salée may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.2% market standard in Rivière-Salée.
- Regularly review your cancellation policy against competitors and market demand shifts in Rivière-Salée.
Rivière-Salée STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rivière-Salée
- The overall average booking lead time for vacation rentals in Rivière-Salée is 66 days.
- Guests book furthest in advance for stays during January (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (88 days avg.) sees the longest lead times, while Summer (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Rivière-Salée.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Rivière-Salée averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rivière-Salée (2025)
Amenity Prevalence
Amenity Insights for Rivière-Salée
- Essential amenities in Rivière-Salée that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rivière-Salée: Wifi, Kitchen.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rivière-Salée to stay competitive.
Rivière-Salée Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rivière-Salée
- The typical guest profile for Airbnb in Rivière-Salée consists of primarily domestic travelers (72%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 71.9% of guests.
- Key international markets include France (71.9%) and Martinique (11.3%).
- Top languages spoken are French (53.2%) followed by English (31.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Fort-de-France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rivière-Salée Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Clinketts | 13 | $4,782 | $417.48 | 46% |
| Prospect | 34 | $4,368 | $413.85 | 45% |
| Belair | 24 | $3,983 | $374.16 | 39% |
| Rock Dundo | 19 | $3,817 | $411.50 | 45% |
| Soufrière | 91 | $3,734 | $277.78 | 49% |
| Bayfield | 10 | $3,654 | $223.06 | 38% |
| Coolie Town | 85 | $3,636 | $405.80 | 43% |
| Mount Standfast | 364 | $3,617 | $544.78 | 40% |
| Gibbes | 18 | $3,584 | $489.50 | 44% |
| Mullins | 45 | $3,538 | $655.74 | 43% |