Fort-de-France Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Martinique, France
Is Airbnb profitable in Fort-de-France in 2025? Explore comprehensive Airbnb analytics for Fort-de-France, Martinique, France to uncover income potential. This 2025 STR market report for Fort-de-France, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 330 active listings.
Whether you're considering an Airbnb investment in Fort-de-France, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fort-de-France Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fort-de-France Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fort-de-France (2025)
Understanding the monthly revenue variations for Airbnb listings in Fort-de-France is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fort-de-France is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fort-de-France across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,654+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,663 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,049 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $472, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fort-de-France
Fort-de-France Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fort-de-France STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fort-de-France:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fort-de-France
Average Daily Rate (ADR) Airbnb Trends in Fort-de-France (2025)
Effective short term rental pricing strategy in Fort-de-France involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fort-de-France typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Fort-de-France
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Airbnb Seasonality Analysis & Trends in Fort-de-France (2025)
Peak Season (April, January, February)
- Revenue averages $1,501 per month
- Occupancy rates average 50.5%
- Daily rates average $104
Shoulder Season
- Revenue averages $1,311 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $102
Low Season (September, October, November)
- Revenue drops to average $1,033 per month
- Occupancy decreases to average 39.7%
- Daily rates adjust to average $102
Seasonality Insights for Fort-de-France
- The Airbnb seasonality in Fort-de-France shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fort-de-France's highest earning potential, with monthly revenues capable of climbing to $1,511, occupancy reaching a high of 55.2%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $966, occupancy could drop to 32.1%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fort-de-France.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fort-de-France seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fort-de-France (2025)
Exploring the top neighborhoods for short-term rentals in Fort-de-France? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Savane | Central park area in Fort-de-France, known for its beautiful green space and cultural significance. It attracts tourists and locals alike, perfect for a leisurely stroll and enjoying local events. | La Savane Park, Fort Saint-Louis, Local artisan markets |
| Pointe Simon | A waterfront district with stunning views of the bay and easy access to restaurants and shops. Ideal for visitors wanting to explore the city and enjoy seaside attractions. | Anse Mitan Beach, Marina of Pointe Simon, Cultural center |
| Bourg de Fort-de-France | The historical center of the city, known for its vibrant life, local shops, and cafes. Visitors can experience the real culture and history of Martinique here. | Fort-de-France Cathedral, La Pagerie Museum, Local markets |
| Schoelcher | Located just outside of Fort-de-France, this area is known for its beautiful beaches and relaxed atmosphere, popular among families and tourists looking for a beach getaway. | Schoelcher Beach, Botanical Garden, Cultural events |
| Les Trois-Îlets | A popular tourist destination offering stunning beaches, golf courses, and water sports. A great spot for those looking to enjoy relaxation and adventure in one place. | La Pointe du Bout, Anse Mitan, Golf de la Martinique |
| Le Lamentin | A more residential area offering a local feel and access to shopping centers, attractions for families, and is a less touristy option on the island. | Shopping centers, Local parks, Cultural sites |
| Étang Z'Abricots | Known for its beautiful beaches and scenic views, this area attracts beach lovers and nature enthusiasts looking to enjoy the less commercialized side of Martinique. | Étang Z'Abricots Beach, Water sports opportunities, Local wildlife |
| Carbet | A coastal village with stunning views and rich history, ideal for travelers looking for tranquility and natural beauty coupled with cultural experiences. | Carbet Beach, Montagne Pelée, Local heritage sites |
Understanding Airbnb License Requirements & STR Laws in Fort-de-France (2025)
While Fort-de-France, Martinique, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fort-de-France to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fort-de-France (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fort-de-Francebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blue Horizon Apartment
Entire Place • 3 bedrooms
Appartement Sea Tea
Entire Place • 2 bedrooms
CREOLE BAY CONFORT + PRIVATE HOT TUB WITH SEA VIEW
Entire Place • 1 bedroom
Duplex Z'abricot
Entire Place • 3 bedrooms
Paradise view of the bay of Fort de France
Entire Place • 2 bedrooms
Villa Eldorado-6 à 10 personnes
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fort-de-France (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fort-de-France based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Romain Et Cyrielle | 10 | $184,048 | 58 | 1.90/5.0 |
| Rémi | 7 | $128,978 | 242 | 4.16/5.0 |
| Tomas | 8 | $107,628 | 59 | 3.46/5.0 |
| Apolline | 4 | $62,427 | 35 | 3.51/5.0 |
| Jefferson | 4 | $62,123 | 67 | 4.66/5.0 |
| Jeanluc | 1 | $61,478 | 21 | 4.90/5.0 |
| Jovanny | 1 | $57,060 | 14 | 4.93/5.0 |
| Jean Michel | 4 | $56,336 | 597 | 4.72/5.0 |
| Annie | 1 | $48,101 | 8 | 5.00/5.0 |
| Carl | 2 | $39,153 | 23 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fort-de-France.
Dive Deeper: Advanced Fort-de-France STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fort-de-France. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFort-de-France Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fort-de-France
- The Fort-de-France Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 330 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fort-de-France, Apartment/Condo properties are the most common (73%), reflecting the local real estate landscape.
- Houses represent a significant 20.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 6.3%) offer potential for unique stay experiences.
Fort-de-France Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fort-de-France
- The dominant room capacity in Fort-de-France is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.8% of the active Airbnb listings in Fort-de-France, indicating a high concentration in these sizes.
- With over half the market (54.5%) consisting of studios or 1-bedroom units, Fort-de-France is particularly well-suited for individuals or couples.
Fort-de-France Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fort-de-France
- The most common guest capacity trend in Fort-de-France vacation rentals is listings accommodating 2 guests (45.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Fort-de-France STR market, accounting for 71.0% of listings.
- A significant 47.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Fort-de-France.
- 10.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fort-de-France.
- On average, properties in Fort-de-France are equipped to host 3.0 guests.
Fort-de-France Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fort-de-France
- The most common availability pattern in Fort-de-France falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Fort-de-France (27.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fort-de-France Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
13.6% of total
2 Nights
68 listings
22.1% of total
3 Nights
71 listings
23.1% of total
4-6 Nights
79 listings
25.6% of total
7-29 Nights
21 listings
6.8% of total
30+ Nights
27 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Fort-de-France is 4-6 Nights, adopted by 25.6% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 25.6% of Fort-de-France hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fort-de-France.
Fort-de-France Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
1.9% of total
Super Strict 30 Days
1 listings
0.4% of total
Non-refundable
2 listings
0.7% of total
Flexible
98 listings
36.4% of total
Moderate
93 listings
34.6% of total
Firm
27 listings
10% of total
Strict
43 listings
16% of total
Cancellation Policy Insights for Fort-de-France
- The prevailing Airbnb cancellation policy trend in Fort-de-France is Flexible, used by 36.4% of listings.
- The market strongly favors guest-friendly terms, with 71.0% of listings offering Flexible or Moderate policies. This suggests guests in Fort-de-France may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Fort-de-France.
- Regularly review your cancellation policy against competitors and market demand shifts in Fort-de-France.
Fort-de-France STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fort-de-France
- The overall average booking lead time for vacation rentals in Fort-de-France is 39 days.
- Guests book furthest in advance for stays during July (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (49 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Fort-de-France.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Fort-de-France averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fort-de-France (2025)
Amenity Prevalence
Amenity Insights for Fort-de-France
- Essential amenities in Fort-de-France that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fort-de-France: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fort-de-France to stay competitive.
Fort-de-France Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fort-de-France
- The typical guest profile for Airbnb in Fort-de-France consists of a mix of domestic (47%) and international guests, with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 47.4% of guests.
- Key international markets include France (47.4%) and Canada (11%).
- Top languages spoken are French (39.4%) followed by English (37.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fort-de-France Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Soufrière | 91 | $3,734 | $277.78 | 49% |
| Coolie Town | 85 | $3,636 | $405.80 | 43% |
| Cap Estate | 20 | $3,175 | $485.96 | 34% |
| Gros Islet | 77 | $3,147 | $393.72 | 43% |
| Pigeon Island | 40 | $2,947 | $352.84 | 41% |
| Belvedere | 18 | $2,817 | $233.01 | 54% |
| Woodford Hill | 14 | $2,376 | $183.26 | 42% |
| Rodney Bay | 213 | $2,198 | $211.03 | 43% |
| Piaye | 21 | $1,947 | $183.71 | 38% |
| Bois D'orange | 53 | $1,904 | $362.93 | 35% |