Saint-Denis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ile-de-France, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saint-Denis in 2025? Explore comprehensive Airbnb analytics for Saint-Denis, Ile-de-France, France to uncover income potential. This 2025 STR market report for Saint-Denis, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,273 active listings.

Whether you're considering an Airbnb investment in Saint-Denis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Denis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Denis Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$191
The average rental revenue earned for an occupied room per day in Saint-Denis.
Occupancy Rate(?)
40.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,877
Typical annual income for an Airbnb listing in Saint-Denis. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.7%
Significant decrease (-12.7%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Saint-Denis.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Saint-Denis.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
1,273
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Denis (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Denis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Denis is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Denis across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,467+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,006 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,757 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $859, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Denis

Saint-Denis Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Denis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Denis:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Denis

Average Daily Rate (ADR) Airbnb Trends in Saint-Denis (2025)

Effective short term rental pricing strategy in Saint-Denis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Denis typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
  • Typical properties (Median) charge around $127 per night.
  • Entry-level properties (Bottom 25%) earn around $82 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Denis

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Airbnb Seasonality Analysis & Trends in Saint-Denis (2025)

Peak Season (May, April, June)
  • Revenue averages $3,357 per month
  • Occupancy rates average 46.0%
  • Daily rates average $184
Shoulder Season
  • Revenue averages $2,092 per month
  • Occupancy maintains around 43.6%
  • Daily rates hold near $184
Low Season (January, February, March)
  • Revenue drops to average $1,336 per month
  • Occupancy decreases to average 40.5%
  • Daily rates adjust to average $166

Seasonality Insights for Saint-Denis

  • The Airbnb seasonality in Saint-Denis shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Denis's highest earning potential, with monthly revenues capable of climbing to $3,579, occupancy reaching a high of 49.5%, and ADRs peaking at $203.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,269, occupancy could drop to 38.6%, and ADRs may adjust down to $164.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Denis.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Denis seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Denis (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Denis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Plaine Saint-Denis
A rapidly developing area close to the Stade de France and various media companies. Ideal for travelers attending events and seeking affordable accommodations near Paris.
Stade de France, Canal de l'Ourcq, Musee de l'Air et de l'Espace, Le Bourget, Parc Georges-Valbon
Saint-Denis City Center
Home to historical sites and a multicultural vibe. Attracts visitors interested in history, culture, and local cuisine, making it a vibrant Airbnb location.
Basilique Saint-Denis, Saint-Denis Market, Theater of Saint-Denis, Museum of Art and History, Parc de la Légion d'Honneur
Porte de Paris
A tourist-friendly area that connects easily to central Paris and provides access to local attractions. Perfect for guests looking to explore both the city and surrounding areas.
Porte de Paris Monument, La Cité du Cinéma, Parc de la Courneuve, Shopping centers
Stade de France
A prime spot for guests attending concerts and sporting events. The area benefits from a high volume of short-term visitors which is advantageous for Airbnb hosting.
Stade de France Events, Concerts and Sports, Nearby restaurants and bars
Bord de Seine
A scenic area along the Seine River, offering relaxing views and outdoor activities. Attracts nature lovers and those looking to unwind away from busy Paris.
Seine River Promenade, Parks along the Seine, Boat tours
Marque de Sacy
A quieter neighborhood with a residential feel. Attracts families and longer-stay visitors looking for a homely environment within easy reach of Paris.
Local parks, Family-friendly cafes, Community markets
Saint-Denis Les Docks
An emerging area with modern developments and waterfront views. Popular with young professionals and business travelers, ideal for corporate guests.
Docks de Saint-Denis, Waterfront dining, Business centers
Château de Saint-Denis
An area rich in history with a charming atmosphere. Attracts tourists interested in historical sites and quaint local experiences.
Château de Saint-Denis, Gardens, Local artisan shops

Understanding Airbnb License Requirements & STR Laws in Saint-Denis (2025)

While Saint-Denis, Ile-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Denis to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Saint-Denis (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Denisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

House near Stade de France

House near Stade de France

Entire Place • 3 bedrooms

$109,094
Revenue
55.8%
Occupancy
$426.85
Daily Rate
Beautiful Place with Garden

Beautiful Place with Garden

Entire Place • 2 bedrooms

$109,019
Revenue
29.7%
Occupancy
$1933.07
Daily Rate
Luxury House/ jacuzzi/ 15’ Paris/Stade de France

Luxury House/ jacuzzi/ 15’ Paris/Stade de France

Entire Place • 3 bedrooms

$104,279
Revenue
49.4%
Occupancy
$412.99
Daily Rate
architect loft | 6 bedroom | terrace

architect loft | 6 bedroom | terrace

Entire Place • 6 bedrooms

$99,251
Revenue
41.0%
Occupancy
$464.63
Daily Rate
The Game Arena Stade de France + Parking

The Game Arena Stade de France + Parking

Entire Place • 1 bedroom

$97,843
Revenue
67.6%
Occupancy
$342.69
Daily Rate
ParisMetro 7 min walk  | CosyHouse 4-10 pax 4 Bdr

ParisMetro 7 min walk | CosyHouse 4-10 pax 4 Bdr

Entire Place • 4 bedrooms

$91,669
Revenue
82.8%
Occupancy
$291.13
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Denis (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Denis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yasmina9$455,8765434.84/5.0
Sassa5$306,2821483.83/5.0
Adrien8$273,9475144.78/5.0
Melanie6$245,7683454.85/5.0
Maria6$219,4941493.04/5.0
Tanedice4$188,6023304.89/5.0
Maeva9$157,0889912.46/5.0
Julien7$146,9662183.46/5.0
Alan5$139,6681042.89/5.0
David8$137,2209784.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Denis.

Dive Deeper: Advanced Saint-Denis STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Denis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Denis Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Denis

  • The Saint-Denis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83% of the 1,273 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Denis, Apartment/Condo properties are the most common (87.3%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others (combined 2.7%) offer potential for unique stay experiences.

Saint-Denis Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Denis

  • The dominant room capacity in Saint-Denis is 1 bedroom listings, making up 47.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 73.7% of the active Airbnb listings in Saint-Denis, indicating a high concentration in these sizes.

Saint-Denis Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Denis

  • The most common guest capacity trend in Saint-Denis vacation rentals is listings accommodating 4 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Saint-Denis STR market, accounting for 51.4% of listings.
  • 24.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Denis.
  • On average, properties in Saint-Denis are equipped to host 3.8 guests.

Saint-Denis Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Denis

  • The most common availability pattern in Saint-Denis falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Saint-Denis (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Denis Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36.3%)

1 Night

383 listings

36.3% of total

2 Nights (29.9%)

2 Nights

315 listings

29.9% of total

3 Nights (11%)

3 Nights

116 listings

11% of total

4-6 Nights (8.3%)

4-6 Nights

88 listings

8.3% of total

7-29 Nights (3%)

7-29 Nights

32 listings

3% of total

30+ Nights (11.4%)

30+ Nights

120 listings

11.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Denis is 1 Night, adopted by 36.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (66.2%) of the Saint-Denis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.4%) caters to monthly stays (30+ nights) in Saint-Denis, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 36.3% of Saint-Denis hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Denis.

Saint-Denis Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

0.3% of total

Refundable

1 listings

0.1% of total

Flexible (27.9%)

Flexible

204 listings

27.9% of total

Moderate (31.1%)

Moderate

227 listings

31.1% of total

Firm (19.6%)

Firm

143 listings

19.6% of total

Strict (21.1%)

Strict

154 listings

21.1% of total

Cancellation Policy Insights for Saint-Denis

  • The prevailing Airbnb cancellation policy trend in Saint-Denis is Moderate, used by 31.1% of listings.
  • There's a relatively balanced mix between guest-friendly (59.0%) and stricter (40.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.1% market standard in Saint-Denis.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Denis.

Saint-Denis STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Denis

  • The overall average booking lead time for vacation rentals in Saint-Denis is 41 days.
  • Guests book furthest in advance for stays during July (average 111 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Saint-Denis.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Denis averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Denis (2025)

Amenity Prevalence

Amenity Insights for Saint-Denis

  • Essential amenities in Saint-Denis that guests expect include: Kitchen, Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Washer, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint-Denis: Kitchen, Wifi, Heating.
  • Prioritize adding missing essentials: Kitchen, Wifi, Heating.
  • Consider adding popular differentiators like Hot water or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint-Denis to stay competitive.

Saint-Denis Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Denis

  • The typical guest profile for Airbnb in Saint-Denis consists of a mix of domestic (37%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 37.0% of guests.
  • Key international markets include France (37%) and United Kingdom (10.5%).
  • Top languages spoken are English (39%) followed by French (21.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Denis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Morienval10$5,794$400.8432%
Verdelot13$3,885$300.7946%
Trigny10$3,775$248.1946%
La Couture-Boussey12$3,620$378.0828%
Dourdan15$3,576$223.0652%
Rosoy-en-Multien15$3,558$367.6151%
Millançay11$3,476$370.4239%
Chaintreaux11$3,136$278.2834%
Langon-sur-Cher12$3,127$400.2735%
Mesnils-sur-Iton22$3,028$309.0540%

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