Rueil-Malmaison Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ile-de-France, France
Is Airbnb profitable in Rueil-Malmaison in 2025? Explore comprehensive Airbnb analytics for Rueil-Malmaison, Ile-de-France, France to uncover income potential. This 2025 STR market report for Rueil-Malmaison, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 367 active listings.
Whether you're considering an Airbnb investment in Rueil-Malmaison, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rueil-Malmaison Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rueil-Malmaison Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rueil-Malmaison (2025)
Understanding the monthly revenue variations for Airbnb listings in Rueil-Malmaison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rueil-Malmaison is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rueil-Malmaison across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,073+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,643 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,532 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $770, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rueil-Malmaison
Rueil-Malmaison Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rueil-Malmaison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rueil-Malmaison:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rueil-Malmaison
Average Daily Rate (ADR) Airbnb Trends in Rueil-Malmaison (2025)
Effective short term rental pricing strategy in Rueil-Malmaison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rueil-Malmaison typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Rueil-Malmaison
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Airbnb Seasonality Analysis & Trends in Rueil-Malmaison (2025)
Peak Season (July, May, April)
- Revenue averages $2,874 per month
- Occupancy rates average 44.9%
- Daily rates average $178
Shoulder Season
- Revenue averages $2,001 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $176
Low Season (January, February, March)
- Revenue drops to average $1,311 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $170
Seasonality Insights for Rueil-Malmaison
- The Airbnb seasonality in Rueil-Malmaison shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rueil-Malmaison's highest earning potential, with monthly revenues capable of climbing to $3,026, occupancy reaching a high of 47.8%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,261, occupancy could drop to 33.6%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rueil-Malmaison.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rueil-Malmaison seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rueil-Malmaison (2025)
Exploring the top neighborhoods for short-term rentals in Rueil-Malmaison? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rueil Centre | The heart of Rueil-Malmaison with a charming town center, offering a mix of shops, cafés, and cultural venues. Ideal for visitors who want to experience local life and easy access to transportation. | Rueil-Malmaison Park, Château de Malmaison, Saint-Pierre-Saint-Paul Church, Les Quatre Temps shopping mall, Rueil city center markets |
| La Varenne | A picturesque residential area that offers a peaceful atmosphere yet is close to the hustle and bustle. Great for families or those seeking a serene getaway near Paris. | La Varenne Park, riverbanks of the Seine, local markets and bakeries, scenic walking paths |
| Buzenval | A vibrant neighborhood known for its cultural diversity and community spirit. Offers a mix of local eateries and parks, appealing to younger travelers and families alike. | Parc de la Varenne, local festivals and events, variety of international restaurants |
| Rueil-Malmaison Riverbanks | Beautiful scenic area along the Seine River, perfect for outdoor enthusiasts and those looking to unwind in nature while having good access to city attractions. | Seine River walks, Bicycle routes, Picnic areas, Scenic views, Riverside dining options |
| Mont Valérien | Historic area with commanding views and rich history. This area attracts history buffs and those interested in wartime heritage and historic architecture. | Fort Mont Valérien, parc Mont Valérien, historical monuments, walking trails |
| Rueil-Malmaison Business District | Modern business hub attracting corporate travelers and professionals. Close to transport links and business services, making it ideal for short-term rentals for working travelers. | offices and coworking spaces, business events and conferences, transport connections to central Paris |
| Parc de la Malmaison | A serene park area surrounding the historical Château de Malmaison, perfect for those seeking a relaxing environment close to beautiful gardens and French history. | Château de Malmaison, beautiful gardens, scenic walking paths, summer cultural events, historical exhibitions |
| Bord de Seine | Charming riverside location that offers tranquility and picturesque views. Attractive for tourists looking to combine relaxation with easy access to Paris. | seine river walks, water sports, charming cafés by the river, weekend markets |
Understanding Airbnb License Requirements & STR Laws in Rueil-Malmaison (2025)
Yes, Rueil-Malmaison, Ile-de-France, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rueil-Malmaison to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 46% licensed listings)
Top Performing Airbnb Properties in Rueil-Malmaison (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rueil-Malmaisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Place of stay & experiences in the West of Paris
Entire Place • 5 bedrooms
Loft cœur du centre historique
Entire Place • 3 bedrooms
Maison bois d 'architect near Paris
Entire Place • 5 bedrooms
Large apartment with beautiful views of Paris
Entire Place • 2 bedrooms
Feel at home close to La Défense and Paris
Entire Place • 3 bedrooms
Appart moderne 64m + terrasse 33m + parking + vue
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rueil-Malmaison (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rueil-Malmaison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Célina | 7 | $199,303 | 251 | 4.20/5.0 |
| Host #137538894 | 1 | $108,674 | 0 | 0.00/5.0 |
| Holya | 10 | $102,392 | 45 | 4.40/5.0 |
| Catherine | 1 | $101,791 | 27 | 4.74/5.0 |
| Thierry | 4 | $91,465 | 149 | 3.52/5.0 |
| Maison Holya | 4 | $77,495 | 15 | 2.44/5.0 |
| Farid | 1 | $73,643 | 19 | 4.79/5.0 |
| Danielle | 1 | $72,727 | 19 | 4.74/5.0 |
| Host #23148962 | 1 | $66,237 | 6 | 5.00/5.0 |
| Aicia | 2 | $65,867 | 48 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rueil-Malmaison.
Dive Deeper: Advanced Rueil-Malmaison STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rueil-Malmaison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRueil-Malmaison Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rueil-Malmaison
- The Rueil-Malmaison Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 367 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rueil-Malmaison, Apartment/Condo properties are the most common (73%), reflecting the local real estate landscape.
- Houses represent a significant 21.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.4%) offer potential for unique stay experiences.
Rueil-Malmaison Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rueil-Malmaison
- The dominant room capacity in Rueil-Malmaison is 1 bedroom listings, making up 46% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.2% of the active Airbnb listings in Rueil-Malmaison, indicating a high concentration in these sizes.
Rueil-Malmaison Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rueil-Malmaison
- The most common guest capacity trend in Rueil-Malmaison vacation rentals is listings accommodating 2 guests (27.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rueil-Malmaison STR market, accounting for 54.5% of listings.
- 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rueil-Malmaison.
- On average, properties in Rueil-Malmaison are equipped to host 3.6 guests.
Rueil-Malmaison Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rueil-Malmaison
- The most common availability pattern in Rueil-Malmaison falls within the 271-366 days range, representing 57.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rueil-Malmaison (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rueil-Malmaison Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
80 listings
26.2% of total
2 Nights
90 listings
29.5% of total
3 Nights
43 listings
14.1% of total
4-6 Nights
44 listings
14.4% of total
7-29 Nights
10 listings
3.3% of total
30+ Nights
38 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Rueil-Malmaison is 2 Nights, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Rueil-Malmaison, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.5% of Rueil-Malmaison hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rueil-Malmaison.
Rueil-Malmaison Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
53 listings
25.1% of total
Moderate
77 listings
36.5% of total
Firm
44 listings
20.9% of total
Strict
37 listings
17.5% of total
Cancellation Policy Insights for Rueil-Malmaison
- The prevailing Airbnb cancellation policy trend in Rueil-Malmaison is Moderate, used by 36.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (38.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.5% market standard in Rueil-Malmaison.
- Regularly review your cancellation policy against competitors and market demand shifts in Rueil-Malmaison.
Rueil-Malmaison STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rueil-Malmaison
- The overall average booking lead time for vacation rentals in Rueil-Malmaison is 46 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Rueil-Malmaison.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Rueil-Malmaison averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rueil-Malmaison (2025)
Amenity Prevalence
Amenity Insights for Rueil-Malmaison
- Essential amenities in Rueil-Malmaison that guests expect include: Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rueil-Malmaison: Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rueil-Malmaison to stay competitive.
Rueil-Malmaison Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rueil-Malmaison
- The typical guest profile for Airbnb in Rueil-Malmaison consists of primarily domestic travelers (68%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 68.3% of guests.
- Key international markets include France (68.3%) and United Kingdom (4.8%).
- Top languages spoken are French (36.4%) followed by English (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rueil-Malmaison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $5,794 | $400.84 | 32% |
| Verdelot | 13 | $3,885 | $300.79 | 46% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Dourdan | 15 | $3,576 | $223.06 | 52% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Chaintreaux | 11 | $3,136 | $278.28 | 34% |
| Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
| Mesnils-sur-Iton | 22 | $3,028 | $309.05 | 40% |