Pierrelaye Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ile-de-France, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pierrelaye in 2025? Explore comprehensive Airbnb analytics for Pierrelaye, Ile-de-France, France to uncover income potential. This 2025 STR market report for Pierrelaye, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Pierrelaye, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pierrelaye Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pierrelaye Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$253
The average rental revenue earned for an occupied room per day in Pierrelaye.
Occupancy Rate(?)
34.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,031
Typical annual income for an Airbnb listing in Pierrelaye. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
81.5%
Strong growth (81.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Pierrelaye.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Pierrelaye.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pierrelaye (2025)

Understanding the monthly revenue variations for Airbnb listings in Pierrelaye is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pierrelaye is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pierrelaye across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,855+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,292 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,314 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $614, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pierrelaye

Pierrelaye Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pierrelaye STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pierrelaye:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pierrelaye

Average Daily Rate (ADR) Airbnb Trends in Pierrelaye (2025)

Effective short term rental pricing strategy in Pierrelaye involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pierrelaye typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $579+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
  • Typical properties (Median) charge around $113 per night.
  • Entry-level properties (Bottom 25%) earn around $65 per night.

Average Daily Rate (ADR) Trend by Month in Pierrelaye

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Airbnb Seasonality Analysis & Trends in Pierrelaye (2025)

Peak Season (July, June, April)
  • Revenue averages $3,483 per month
  • Occupancy rates average 51.5%
  • Daily rates average $280
Shoulder Season
  • Revenue averages $1,607 per month
  • Occupancy maintains around 36.5%
  • Daily rates hold near $261
Low Season (January, March, December)
  • Revenue drops to average $776 per month
  • Occupancy decreases to average 29.2%
  • Daily rates adjust to average $223

Seasonality Insights for Pierrelaye

  • The Airbnb seasonality in Pierrelaye shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pierrelaye's highest earning potential, with monthly revenues capable of climbing to $4,349, occupancy reaching a high of 55.6%, and ADRs peaking at $291.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $551, occupancy could drop to 23.8%, and ADRs may adjust down to $220.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pierrelaye.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pierrelaye seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pierrelaye (2025)

Exploring the top neighborhoods for short-term rentals in Pierrelaye? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre de Pierrelaye
The central area of Pierrelaye, offering easy access to shops, restaurants, and public transport. Great for travelers looking for convenience and local charm.
Église Saint-Denis, Local markets, Restaurants and cafés, Parks and recreational areas
Sarcelles
Close to Pierrelaye, Sarcelles offers a diverse cultural scene and good transport links to Paris, making it attractive for guests looking to explore the capital.
Parc Georges-Valbon, Les Flâneries de Sarcelles, Shopping centers, Cultural festivals
Cormeilles-en-Parisis
Nearby town with a quiet and residential atmosphere, perfect for families or travelers looking for a peaceful stay but still close to urban facilities.
Parc des Rugats, Local dining options, Cultural sites, A pleasant suburban environment
Herblay-sur-Seine
A charming suburb with scenic views along the Seine, great for those wanting a tranquil escape while being close to Paris’s attractions.
Parc de la Seine, Local historical sites, Seine riverside walks
Argenteuil
One of the larger suburbs near Pierrelaye, known for its rich history and access to the Seine, suitable for a variety of guests.
Argenteuil's bridges, Historical architecture, Seine boat tours, Local food markets
Beauchamp
A small but vibrant community that offers a blend of suburban life with easy access to larger urban areas, making it suitable for short-term rental.
Local parks, Community events, Dining options
Saint-Ouen-l'Aumône
A nearby town with various amenities and a vibrant community, appealing to visitors looking for a place away from the hustle of central Paris.
Parc de la Mairie, Historical landmarks, Local markets
Gonesse
Located further northeast, Gonesse combines suburban calm with proximity to Parc des Affaires, ideal for business travelers and families alike.
Local parks, Shopping areas, Cultural festivals, Primary urban facilities

Understanding Airbnb License Requirements & STR Laws in Pierrelaye (2025)

While Pierrelaye, Ile-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pierrelaye to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pierrelaye (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pierrelayebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful villa with free parking on premises

Beautiful villa with free parking on premises

Entire Place • 5 bedrooms

$39,335
Revenue
44.0%
Occupancy
$569.57
Daily Rate
Maison toute équipée 130m²

Maison toute équipée 130m²

Entire Place • 4 bedrooms

$26,218
Revenue
48.4%
Occupancy
$1770.22
Daily Rate
Beautiful 3P Jacuzzi house - the hillsides

Beautiful 3P Jacuzzi house - the hillsides

Entire Place • 2 bedrooms

$22,622
Revenue
56.6%
Occupancy
$130.02
Daily Rate
Maison proche de Paris (JO 2024)

Maison proche de Paris (JO 2024)

Entire Place • 3 bedrooms

$18,012
Revenue
41.9%
Occupancy
$742.89
Daily Rate
Maison des Poules Roses

Maison des Poules Roses

Entire Place • 1 bedroom

$17,791
Revenue
24.9%
Occupancy
$121.52
Daily Rate
Welcome Home

Welcome Home

Entire Place • 1 bedroom

$17,747
Revenue
78.3%
Occupancy
$59.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pierrelaye (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pierrelaye based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Perrine2$44,742134.79/5.0
Host #349682641$26,21800.00/5.0
W1$22,622484.92/5.0
Host #1214892921$18,01200.00/5.0
Arold1$17,791324.66/5.0
Liudmila1$17,747384.97/5.0
Sci Desmo1$14,62654.20/5.0
Saida1$13,39485.00/5.0
Host #794344071$10,35700.00/5.0
Andre1$8,040134.46/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pierrelaye.

Dive Deeper: Advanced Pierrelaye STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pierrelaye. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pierrelaye Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pierrelaye

  • The Pierrelaye Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pierrelaye, House properties are the most common (59.1%), reflecting the local real estate landscape.
  • Houses represent a significant 59.1% portion, catering likely to families or larger groups.
  • The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Pierrelaye Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pierrelaye

  • The dominant room capacity in Pierrelaye is 2 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 68.2% of the active Airbnb listings in Pierrelaye, indicating a high concentration in these sizes.
  • A significant 22.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pierrelaye.

Pierrelaye Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pierrelaye

  • The most common guest capacity trend in Pierrelaye vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Pierrelaye STR market, accounting for 40.9% of listings.
  • 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pierrelaye.
  • On average, properties in Pierrelaye are equipped to host 4.3 guests.

Pierrelaye Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pierrelaye

  • The most common availability pattern in Pierrelaye falls within the 271-366 days range, representing 77.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Pierrelaye (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pierrelaye Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (38.9%)

1 Night

7 listings

38.9% of total

2 Nights (22.2%)

2 Nights

4 listings

22.2% of total

3 Nights (22.2%)

3 Nights

4 listings

22.2% of total

7-29 Nights (11.1%)

7-29 Nights

2 listings

11.1% of total

30+ Nights (5.6%)

30+ Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Pierrelaye is 1 Night, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (61.1%) of the Pierrelaye Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 38.9% of Pierrelaye hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pierrelaye.

Pierrelaye Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (41.7%)

Flexible

5 listings

41.7% of total

Moderate (50%)

Moderate

6 listings

50% of total

Firm (8.3%)

Firm

1 listings

8.3% of total

Cancellation Policy Insights for Pierrelaye

  • The prevailing Airbnb cancellation policy trend in Pierrelaye is Moderate, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 91.7% of listings offering Flexible or Moderate policies. This suggests guests in Pierrelaye may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 50% market standard in Pierrelaye.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pierrelaye.

Pierrelaye STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pierrelaye

  • The overall average booking lead time for vacation rentals in Pierrelaye is 57 days.
  • Guests book furthest in advance for stays during June (average 199 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in May (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (176 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Pierrelaye.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 199 days out to capitalize on advance planning.
  • During May, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 176 days) to capture early planners.
  • Monitor your own booking lead times against these Pierrelaye averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pierrelaye (2025)

Amenity Prevalence

Amenity Insights for Pierrelaye

  • Essential amenities in Pierrelaye that guests expect include: Wifi, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pierrelaye: Wifi, Hot water.
  • Prioritize adding missing essentials: Hot water.
  • Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pierrelaye to stay competitive.

Pierrelaye Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pierrelaye

  • The typical guest profile for Airbnb in Pierrelaye consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 70.7% of guests.
  • Key international markets include France (70.7%) and United Kingdom (6.1%).
  • Top languages spoken are French (39.4%) followed by English (30.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Wieszowa.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pierrelaye Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lo-Reninge12$6,193$432.1049%
Morienval10$5,794$400.8432%
Mont-de-l'Enclus10$5,508$360.6239%
Verdelot13$3,885$300.7946%
Trigny10$3,775$248.1946%
La Couture-Boussey12$3,620$378.0828%
Kluisbergen17$3,584$401.5044%
Dourdan15$3,576$223.0652%
Rosoy-en-Multien15$3,558$367.6151%
Ellezelles13$3,492$292.6845%

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