Massy Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ile-de-France, France
Is Airbnb profitable in Massy in 2025? Explore comprehensive Airbnb analytics for Massy, Ile-de-France, France to uncover income potential. This 2025 STR market report for Massy, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 249 active listings.
Whether you're considering an Airbnb investment in Massy, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Massy Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Massy Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Massy (2025)
Understanding the monthly revenue variations for Airbnb listings in Massy is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Massy is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Massy across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,326+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,173 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,291 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $611, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Massy
Massy Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Massy STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Massy:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Massy
Average Daily Rate (ADR) Airbnb Trends in Massy (2025)
Effective short term rental pricing strategy in Massy involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Massy typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $191+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Massy
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Airbnb Seasonality Analysis & Trends in Massy (2025)
Peak Season (June, May, April)
- Revenue averages $2,292 per month
- Occupancy rates average 42.6%
- Daily rates average $115
Shoulder Season
- Revenue averages $1,645 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $117
Low Season (January, February, March)
- Revenue drops to average $1,124 per month
- Occupancy decreases to average 41.0%
- Daily rates adjust to average $103
Seasonality Insights for Massy
- The Airbnb seasonality in Massy shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Massy's highest earning potential, with monthly revenues capable of climbing to $2,306, occupancy reaching a high of 50.4%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,036, occupancy could drop to 37.4%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Massy.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Massy seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Massy (2025)
Exploring the top neighborhoods for short-term rentals in Massy? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Massy Centre | The heart of Massy, with great transport links and proximity to shopping and dining options. Ideal for guests seeking convenience and accessibility. | Massy TGV Station, Les Terrasses de Massy, Parc de Vilgenis, Centre Commercial Massy 2, Massy Opera |
| Parc Georges-Brassens | A charming area known for its greenery and parks, perfect for families and those looking for a peaceful atmosphere close to nature. | Parc Georges-Brassens, Parc de la Mairie, Les Jardins de L’Agora, Les Promenades, Statue de Georges Brassens |
| Massy Palaiseau | A growing area with a mix of business and residential properties, attracting both professionals and families due to its urban yet suburban feel. | Université Paris-Saclay, Parc de l'Atlantique, Centre Commercial Les Ulis 2, Fresnes Golf Club, Château de Palaiseau |
| Antony | A vibrant neighborhood with historic sites and green spaces, appealing to both tourists and locals seeking a mix of culture and relaxation. | Parc de Sceaux, Château de Sceaux, Jardins de la Maison de la Nature, Antony Market, Église Sainte-Geneviève |
| Longjumeau | A quiet residential area offering a more authentic French experience, with charming streets and local commerce, ideal for families and longer stays. | Église Saint-Étienne, Parc de la Mairie, Moulin de Longjumeau, Royaume des Enfants, Porte de l'Essonne Aquatic Centre |
| L'Hay-les-Roses | Known for its beautiful parks and gardens, this area attracts visitors looking for a picturesque stay in a serene environment with easy access to Paris. | Parc de la Roseraie, Le Parc des Coteaux d'Avreau, Église Saint-Louis, Les jardins de l'Hôpital, Musée Fragonard |
| Épinay-sur-Orge | A suburban area with a strong sense of community and local culture, perfect for vacationers seeking a homey atmosphere with access to public transport. | Parc de l'Abreuvoir, Église Saint-Pierre, Bois de la Gratien, Base de Loisirs de la Vallée de l'Orge, Épinay-sur-Orge station |
| Sceaux | Home to the stunning Parc de Sceaux and its historical chateau, this area offers a rich cultural experience for those interested in French history and gardens. | Château de Sceaux, Parc de Sceaux, Musée de l’Île-de-France, Jardins à la française, Domaine de Sceaux |
Understanding Airbnb License Requirements & STR Laws in Massy (2025)
While Massy, Ile-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Massy to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Massy (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Splendid Villa: Spa & Billiards & Air Hockey / RER
Entire Place • 5 bedrooms
Superbe Villa: Spa & Billard - Paris 35min
Entire Place • 5 bedrooms
NEW-Paris en 20min, Orly en 20min, Disney en 30min
Entire Place • 4 bedrooms
Apartment Massy 103 m 2 near transport
Entire Place • 4 bedrooms
Massy Serenity - 64m², Terrace, Balcony & Parking
Entire Place • 2 bedrooms
60m² cozy with balneo bathtub near train station - 1min
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Massy (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Massy based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gloria Et Rémy | 5 | $394,332 | 253 | 4.86/5.0 |
| Conciergerie Aixela | 10 | $163,676 | 924 | 4.67/5.0 |
| Belkhel | 7 | $150,276 | 185 | 4.19/5.0 |
| Anne | 4 | $84,207 | 135 | 4.94/5.0 |
| Olivier | 6 | $82,765 | 106 | 4.70/5.0 |
| Stéphanie | 5 | $74,145 | 258 | 4.19/5.0 |
| Boutaïna | 2 | $68,765 | 119 | 4.89/5.0 |
| Andy Marc | 4 | $64,063 | 65 | 4.95/5.0 |
| Gaëlle Et Arthur | 1 | $46,225 | 52 | 4.73/5.0 |
| Magali | 1 | $45,711 | 33 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Massy.
Dive Deeper: Advanced Massy STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Massy. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMassy Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Massy
- The Massy Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 249 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Massy, Apartment/Condo properties are the most common (80.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Massy Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Massy
- The dominant room capacity in Massy is 1 bedroom listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.3% of the active Airbnb listings in Massy, indicating a high concentration in these sizes.
Massy Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Massy
- The most common guest capacity trend in Massy vacation rentals is listings accommodating 2 guests (24.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Massy STR market, accounting for 46.2% of listings.
- 21.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Massy.
- On average, properties in Massy are equipped to host 3.2 guests.
Massy Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Massy
- The most common availability pattern in Massy falls within the 271-366 days range, representing 49.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Massy (27.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Massy Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
92 listings
42% of total
2 Nights
69 listings
31.5% of total
3 Nights
11 listings
5% of total
4-6 Nights
18 listings
8.2% of total
7-29 Nights
10 listings
4.6% of total
30+ Nights
19 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Massy is 1 Night, adopted by 42% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.5%) of the Massy Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42% of Massy hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Massy.
Massy Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.6% of total
Flexible
54 listings
30.9% of total
Moderate
77 listings
44% of total
Firm
20 listings
11.4% of total
Strict
23 listings
13.1% of total
Cancellation Policy Insights for Massy
- The prevailing Airbnb cancellation policy trend in Massy is Moderate, used by 44% of listings.
- The market strongly favors guest-friendly terms, with 74.9% of listings offering Flexible or Moderate policies. This suggests guests in Massy may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44% market standard in Massy.
- Using a Strict policy might deter some guests, as only 13.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Massy.
Massy STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Massy
- The overall average booking lead time for vacation rentals in Massy is 43 days.
- Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Massy.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Massy averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Massy (2025)
Amenity Prevalence
Amenity Insights for Massy
- Essential amenities in Massy that guests expect include: Wifi, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Washer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Massy: Wifi, Kitchen, Heating.
- Prioritize adding missing essentials: Wifi, Kitchen, Heating.
- Consider adding popular differentiators like Smoke alarm or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Massy to stay competitive.
Massy Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Massy
- The typical guest profile for Airbnb in Massy consists of primarily domestic travelers (66%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 66.1% of guests.
- Key international markets include France (66.1%) and Germany (3.7%).
- Top languages spoken are French (35.4%) followed by English (33.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Massy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Massy Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $5,794 | $400.84 | 32% |
| Verdelot | 13 | $3,885 | $300.79 | 46% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Dourdan | 15 | $3,576 | $223.06 | 52% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Chaintreaux | 11 | $3,136 | $278.28 | 34% |
| Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
| Mesnils-sur-Iton | 22 | $3,028 | $309.05 | 40% |