Équihen-Plage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Équihen-Plage in 2025? Explore comprehensive Airbnb analytics for Équihen-Plage, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Équihen-Plage, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Équihen-Plage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Équihen-Plage Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Équihen-Plage Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Équihen-Plage (2025)
Understanding the monthly revenue variations for Airbnb listings in Équihen-Plage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Équihen-Plage is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Équihen-Plage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,406+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,784 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,815 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,138, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Équihen-Plage
Équihen-Plage Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Équihen-Plage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Équihen-Plage:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Équihen-Plage
Average Daily Rate (ADR) Airbnb Trends in Équihen-Plage (2025)
Effective short term rental pricing strategy in Équihen-Plage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Équihen-Plage typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Équihen-Plage
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Airbnb Seasonality Analysis & Trends in Équihen-Plage (2025)
Peak Season (August, July, May)
- Revenue averages $3,578 per month
- Occupancy rates average 69.8%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,111 per month
- Occupancy maintains around 43.5%
- Daily rates hold near $143
Low Season (January, February, March)
- Revenue drops to average $1,344 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $146
Seasonality Insights for Équihen-Plage
- The Airbnb seasonality in Équihen-Plage shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Équihen-Plage's highest earning potential, with monthly revenues capable of climbing to $4,168, occupancy reaching a high of 84.2%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,159, occupancy could drop to 25.4%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Équihen-Plage.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Équihen-Plage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Équihen-Plage (2025)
Exploring the top neighborhoods for short-term rentals in Équihen-Plage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Équihen-Plage Centre | The heart of Équihen-Plage with easy access to local shops, cafes, and the beach. Ideal for tourists wanting convenience and local flavor. | Équihen-Plage Beach, Local markets, Cafés and restaurants, Water sports activities, Scenic coastal walks |
| North Beach | Less crowded and serene, perfect for families and couples seeking a peaceful beach experience. Close to stunning natural landscapes. | North Beach, Coastal trails, Picnic areas, Birdwatching opportunities, Sunset views |
| Nearby Boulogne-sur-Mer | A larger city offering a mix of historical attractions and modern amenities. Great for cultural experiences and excursions. | Nausicaá (Sea Life Centre), Boulogne's old town, Château de Boulogne, Shopping centers, Art galleries |
| Cap Gris-Nez | A beautiful natural site that attracts nature lovers and hikers. Ideal for outdoor activities and exploring the French coastline. | Cap Gris-Nez cliffs, Walking trails, Breathtaking views, Beach access, Historical WWII sites |
| Local Vineyards | Taste the local wines and enjoy the rural charm. Appeals to wine enthusiasts and those seeking cultural experiences. | Vineyard tours, Wine tastings, Scenic countryside, Local markets, Culinary experiences |
| Historic Sites Nearby | Historical landmarks that offer insight into the region's culture and history. Perfect for tourists interested in local heritage. | Abbey of Saint-Bertin, Historical architecture, Museums, Guided tours, Cultural festivals |
| Côte d'Opale | A beautiful coastal area with picturesque landscapes and sandy beaches. Popular for beach activities and relaxation. | Sandy beaches, Water sports, Nature reserves, Camping spots, Historical sites |
| Local Festivals | The region hosts various festivals throughout the year, attracting visitors and boosting local charm. A vibrant atmosphere with cultural events. | Annual seafood festival, Summer beach events, Local art fairs, Cultural performances, Markets and exhibitions |
Understanding Airbnb License Requirements & STR Laws in Équihen-Plage (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Équihen-Plage. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Équihen-Plage to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Équihen-Plage (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Équihen-Plagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful House nearby Seaside
Entire Place • 5 bedrooms
House for 12 people 200 meters from the beach
Entire Place • 5 bedrooms
Beautiful house with garden Sea view Beautiful service
Entire Place • 4 bedrooms
House 6/8 people, beach and shops on foot
Entire Place • 4 bedrooms
Charming villa with pool for 8 guests
Entire Place • 4 bedrooms
Wide family home with sea view
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Équihen-Plage (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Équihen-Plage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alice | 2 | $78,932 | 93 | 4.83/5.0 |
| Marine | 1 | $67,991 | 104 | 4.59/5.0 |
| Remi Et Claire | 1 | $58,932 | 43 | 4.88/5.0 |
| Vanessa | 1 | $50,014 | 30 | 4.83/5.0 |
| Bernard | 1 | $46,787 | 26 | 4.81/5.0 |
| Corentin | 1 | $46,404 | 52 | 4.79/5.0 |
| Jean Marc | 3 | $44,875 | 101 | 4.83/5.0 |
| Valerie | 1 | $41,009 | 33 | 4.94/5.0 |
| Amélie | 1 | $39,611 | 25 | 5.00/5.0 |
| Janick | 1 | $38,690 | 38 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Équihen-Plage.
Dive Deeper: Advanced Équihen-Plage STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Équihen-Plage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÉquihen-Plage Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Équihen-Plage
- The Équihen-Plage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Équihen-Plage, House properties are the most common (72.9%), reflecting the local real estate landscape.
- Houses represent a significant 72.9% portion, catering likely to families or larger groups.
Équihen-Plage Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Équihen-Plage
- The dominant room capacity in Équihen-Plage is 2 bedrooms listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 62.6% of the active Airbnb listings in Équihen-Plage, indicating a high concentration in these sizes.
- A significant 41.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Équihen-Plage.
Équihen-Plage Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Équihen-Plage
- The most common guest capacity trend in Équihen-Plage vacation rentals is listings accommodating 4 guests (35.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Équihen-Plage STR market, accounting for 60.4% of listings.
- 52.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Équihen-Plage.
- On average, properties in Équihen-Plage are equipped to host 5.6 guests.
Équihen-Plage Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Équihen-Plage
- The most common availability pattern in Équihen-Plage falls within the 181-270 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Équihen-Plage (54.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Équihen-Plage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
10.9% of total
2 Nights
25 listings
54.3% of total
3 Nights
7 listings
15.2% of total
4-6 Nights
3 listings
6.5% of total
7-29 Nights
1 listings
2.2% of total
30+ Nights
5 listings
10.9% of total
Key Insights
- The most prevalent minimum stay requirement in Équihen-Plage is 2 Nights, adopted by 54.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.2%) of the Équihen-Plage Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.9%) caters to monthly stays (30+ nights) in Équihen-Plage, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54.3% of Équihen-Plage hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.9% currently do.
- A 2-night minimum appears standard (54.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Équihen-Plage.
Équihen-Plage Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
10.9% of total
Moderate
12 listings
26.1% of total
Firm
12 listings
26.1% of total
Strict
17 listings
37% of total
Cancellation Policy Insights for Équihen-Plage
- The prevailing Airbnb cancellation policy trend in Équihen-Plage is Strict, used by 37% of listings.
- A majority (63.1%) of hosts in Équihen-Plage utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37% market standard in Équihen-Plage.
- With 37% using Strict terms, this is a viable option in Équihen-Plage, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Équihen-Plage.
Équihen-Plage STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Équihen-Plage
- The overall average booking lead time for vacation rentals in Équihen-Plage is 70 days.
- Guests book furthest in advance for stays during July (average 135 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (114 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Équihen-Plage.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Équihen-Plage averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Équihen-Plage (2025)
Amenity Prevalence
Amenity Insights for Équihen-Plage
- Essential amenities in Équihen-Plage that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Équihen-Plage: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Équihen-Plage to stay competitive.
Équihen-Plage Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Équihen-Plage
- The typical guest profile for Airbnb in Équihen-Plage consists of a mix of domestic (42%) and international guests, with top international origins including Belgium, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 42.2% of guests.
- Key international markets include France (42.2%) and Belgium (29.8%).
- Top languages spoken are French (35.1%) followed by English (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Équihen-Plage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |