Wimereux Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Wimereux in 2025? Explore comprehensive Airbnb analytics for Wimereux, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Wimereux, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 402 active listings.
Whether you're considering an Airbnb investment in Wimereux, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wimereux Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wimereux Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wimereux (2025)
Understanding the monthly revenue variations for Airbnb listings in Wimereux is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wimereux is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wimereux across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,420+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,258 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,448 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $828, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wimereux
Wimereux Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wimereux STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wimereux:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wimereux
Average Daily Rate (ADR) Airbnb Trends in Wimereux (2025)
Effective short term rental pricing strategy in Wimereux involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wimereux typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $212+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Wimereux
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Airbnb Seasonality Analysis & Trends in Wimereux (2025)
Peak Season (August, July, May)
- Revenue averages $2,846 per month
- Occupancy rates average 60.8%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,641 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $133
Low Season (January, February, March)
- Revenue drops to average $979 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $131
Seasonality Insights for Wimereux
- The Airbnb seasonality in Wimereux shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wimereux's highest earning potential, with monthly revenues capable of climbing to $3,330, occupancy reaching a high of 73.4%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $861, occupancy could drop to 20.4%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wimereux.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wimereux seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wimereux (2025)
Exploring the top neighborhoods for short-term rentals in Wimereux? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wimereux Beach | Beautiful beach area perfect for families and beach lovers. Attracts tourists looking for sun, sand, and seaside leisure activities. | Wimereux Beach, La Petite Plage, Wimereux Town Centre, Cemeteries of Wimereux, Local cafes and restaurants |
| Wimereux Promenade | Scenic seaside promenade ideal for evening strolls and enjoying the ocean view. A popular spot for tourists and locals alike looking to relax by the sea. | Wimereux Promenade, Sea Front Walk, Local boutiques, Ocean view restaurants, Beach bars |
| Historical Wimereux | Rich in history and charm, this area features beautiful architecture and cultural sites. It's perfect for tourists interested in the local history and culture. | Historically significant buildings, Wimereux Church, Local markets, Cultural events, History tours |
| Dune Area | Natural dune landscapes provide a serene environment, attracting nature lovers and those looking for peace and tranquility near the coast. | Dunes of Wimereux, Walking trails, Bird watching, Natural beauty spots, Picnic areas |
| Near Boulogne-sur-Mer | Proximity to Boulogne-sur-Mer enhances convenience, offering additional attractions and activities for tourists who wish to explore more. | Boulogne-sur-Mer Aquarium, Nausicaá, Castle of Boulogne, Historic old town, Shopping districts |
| Golf de Wimereux | This area is ideal for golf enthusiasts, providing access to beautiful golf courses and surrounding scenic views. | Wimereux Golf Course, Golf Events, Clubhouse amenities, Coastal views, Relaxation areas |
| Wimereux Village | Charming village atmosphere with local shops and restaurants. Attracts people looking for an authentic French experience. | Local shops, Bakeries, Cafés, Community events, Cultural experiences |
| Arts and Culture Hub | A gathering place for art lovers and those interested in local culture. Hosts various events and exhibitions throughout the year. | Art exhibitions, Local artists, Workshops, Performances, Cultural markets |
Understanding Airbnb License Requirements & STR Laws in Wimereux (2025)
While Wimereux, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wimereux to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Wimereux (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wimereuxbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Wimereusian villa
Entire Place • 6 bedrooms
House with terraces, Clos gardens, sea view
Entire Place • 3 bedrooms
Lamoricière, family villa sea view - 2 Parking
Entire Place • 4 bedrooms
La RivOpale, house 11 pers. 500m from the beach
Entire Place • 5 bedrooms
Typical family villa facing the sea
Entire Place • 7 bedrooms
The beautiful escape - Sea front
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wimereux (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wimereux based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stéphanie | 3 | $128,189 | 90 | 4.85/5.0 |
| Christian | 5 | $122,518 | 295 | 4.87/5.0 |
| Véronique | 2 | $117,624 | 91 | 4.86/5.0 |
| Patricia | 5 | $100,064 | 185 | 4.84/5.0 |
| Marie | 3 | $88,226 | 62 | 4.96/5.0 |
| Guillaume | 4 | $87,580 | 117 | 4.80/5.0 |
| Olivia | 1 | $80,393 | 22 | 4.82/5.0 |
| Emmanuel | 3 | $75,688 | 454 | 4.89/5.0 |
| Arnaud | 1 | $74,866 | 40 | 5.00/5.0 |
| Anne | 1 | $70,992 | 26 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wimereux.
Dive Deeper: Advanced Wimereux STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wimereux. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWimereux Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wimereux
- The Wimereux Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 402 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wimereux, Apartment/Condo properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 32.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.7%) offer potential for unique stay experiences.
Wimereux Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wimereux
- The dominant room capacity in Wimereux is 1 bedroom listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in Wimereux, indicating a high concentration in these sizes.
- A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wimereux.
Wimereux Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wimereux
- The most common guest capacity trend in Wimereux vacation rentals is listings accommodating 4 guests (37.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Wimereux STR market, accounting for 57.7% of listings.
- 34.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wimereux.
- On average, properties in Wimereux are equipped to host 4.6 guests.
Wimereux Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wimereux
- The most common availability pattern in Wimereux falls within the 181-270 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wimereux (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wimereux Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
12.7% of total
2 Nights
223 listings
57.6% of total
3 Nights
29 listings
7.5% of total
4-6 Nights
18 listings
4.7% of total
7-29 Nights
15 listings
3.9% of total
30+ Nights
53 listings
13.7% of total
Key Insights
- The most prevalent minimum stay requirement in Wimereux is 2 Nights, adopted by 57.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.3%) of the Wimereux Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.7%) caters to monthly stays (30+ nights) in Wimereux, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.6% of Wimereux hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.7% currently do.
- A 2-night minimum appears standard (57.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wimereux.
Wimereux Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
11 listings
2.9% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
66 listings
17.5% of total
Moderate
112 listings
29.7% of total
Firm
74 listings
19.6% of total
Strict
113 listings
30% of total
Cancellation Policy Insights for Wimereux
- The prevailing Airbnb cancellation policy trend in Wimereux is Strict, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (47.2%) and stricter (49.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30% market standard in Wimereux.
- Regularly review your cancellation policy against competitors and market demand shifts in Wimereux.
Wimereux STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wimereux
- The overall average booking lead time for vacation rentals in Wimereux is 56 days.
- Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Wimereux.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Wimereux averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wimereux (2025)
Amenity Prevalence
Amenity Insights for Wimereux
- Essential amenities in Wimereux that guests expect include: Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wimereux: Heating, Kitchen, TV.
- Prioritize adding missing essentials: Heating, Kitchen, TV.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wimereux to stay competitive.
Wimereux Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wimereux
- The typical guest profile for Airbnb in Wimereux consists of a mix of domestic (51%) and international guests, often arriving from nearby Lille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 50.6% of guests.
- Key international markets include France (50.6%) and Belgium (33.2%).
- Top languages spoken are French (40.2%) followed by English (32.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wimereux Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |