Tourcoing Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Tourcoing in 2025? Explore comprehensive Airbnb analytics for Tourcoing, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Tourcoing, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 252 active listings.
Whether you're considering an Airbnb investment in Tourcoing, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tourcoing Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tourcoing Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tourcoing (2025)
Understanding the monthly revenue variations for Airbnb listings in Tourcoing is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tourcoing is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tourcoing across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,096+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,120 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,201 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $571, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tourcoing
Tourcoing Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tourcoing STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tourcoing:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tourcoing
Average Daily Rate (ADR) Airbnb Trends in Tourcoing (2025)
Effective short term rental pricing strategy in Tourcoing involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tourcoing typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Tourcoing
Get Live Tourcoing Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Tourcoing (2025)
Peak Season (May, June, April)
- Revenue averages $2,269 per month
- Occupancy rates average 41.2%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,421 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $111
Low Season (January, February, March)
- Revenue drops to average $955 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $94
Seasonality Insights for Tourcoing
- The Airbnb seasonality in Tourcoing shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tourcoing's highest earning potential, with monthly revenues capable of climbing to $2,437, occupancy reaching a high of 45.9%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $865, occupancy could drop to 35.1%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tourcoing.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tourcoing seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tourcoing (2025)
Exploring the top neighborhoods for short-term rentals in Tourcoing? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville | The heart of Tourcoing with historical architecture and local shops. A vibrant area attracting both tourists and locals, making it ideal for short-term rentals. | Tourcoing Town Hall, Eglise Saint-Christophe, Parc Clemenceau, Le Fresnoy, Musee de la Toile de Jouy |
| Tourcoing Heron | A residential area with green spaces and family-friendly amenities. Attracts visitors looking for a quieter stay but still close to city attractions. | Heron Park, Cinemas in Tourcoing, Local Markets |
| Le Colbert | Known for its local atmosphere and community feel, this neighborhood has a mix of culture and amenities, attracting tourists wanting an authentic experience. | La Piscine Museum, Local cafes, Place Charles de Gaulle |
| Tilleuls | This area is vibrant with cafes, restaurants, and shops, appealing to those looking for a lively and urban experience. | Basilique de Saint-Maurice, Les Halles de Tourcoing, Cultural centers |
| Tourcoing Railway Station | An area with good transportation links, making it convenient for travelers wanting to explore the Hauts-de-France region and beyond. | Gare de Tourcoing, Nearby transit options, Bicycle paths |
| Rameaux | This neighborhood offers a mix of historic charm and modern amenities, popular with families and tourists alike. | Musée de l'Emulation, Local parks, Community events |
| St. Pierre | An emerging area with renovations and growth, drawing interest from younger travelers and urban explorers. | Coffee shops, Art galleries, Cultural events |
| Tourcoing North | A residential area with ongoing developments, making it a strategic choice for long-term investments. | Community markets, Local events, Parks |
Understanding Airbnb License Requirements & STR Laws in Tourcoing (2025)
While Tourcoing, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tourcoing to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Tourcoing (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tourcoingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Loveroom O devil of pleasures with a hot tub
Entire Place • 1 bedroom
4-bedroom house centre, near the metro + car park
Entire Place • 4 bedrooms
3 bedroom house with courtyard, near metro
Entire Place • 3 bedrooms
Home _ near Lille
Entire Place • 4 bedrooms
Green Love Suite
Entire Place • 1 bedroom
Renovated 3 bedroom house with terrace
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tourcoing (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tourcoing based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugo | 31 | $790,310 | 1059 | 4.64/5.0 |
| Louis | 16 | $216,961 | 1017 | 4.66/5.0 |
| Host #423953472 | 7 | $136,334 | 49 | 3.50/5.0 |
| Samuel | 7 | $106,414 | 329 | 4.91/5.0 |
| Marie | 6 | $93,884 | 352 | 4.54/5.0 |
| Gaetan | 8 | $73,969 | 36 | 4.19/5.0 |
| Ludovic | 3 | $68,993 | 178 | 4.47/5.0 |
| Jonathan | 1 | $68,542 | 49 | 4.98/5.0 |
| Welkeys | 3 | $62,904 | 63 | 4.30/5.0 |
| Morgan | 6 | $62,166 | 133 | 3.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tourcoing.
Dive Deeper: Advanced Tourcoing STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tourcoing. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTourcoing Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tourcoing
- The Tourcoing Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 252 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tourcoing, Apartment/Condo properties are the most common (65.5%), reflecting the local real estate landscape.
- Houses represent a significant 30.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.0%) offer potential for unique stay experiences.
Tourcoing Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tourcoing
- The dominant room capacity in Tourcoing is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Tourcoing, indicating a high concentration in these sizes.
Tourcoing Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tourcoing
- The most common guest capacity trend in Tourcoing vacation rentals is listings accommodating 2 guests (32.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tourcoing STR market, accounting for 51.9% of listings.
- 16.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tourcoing.
- On average, properties in Tourcoing are equipped to host 3.1 guests.
Tourcoing Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tourcoing
- The most common availability pattern in Tourcoing falls within the 271-366 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tourcoing (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tourcoing Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
85 listings
38.1% of total
2 Nights
62 listings
27.8% of total
3 Nights
4 listings
1.8% of total
4-6 Nights
29 listings
13% of total
7-29 Nights
4 listings
1.8% of total
30+ Nights
39 listings
17.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tourcoing is 1 Night, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.9%) of the Tourcoing Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.5%) caters to monthly stays (30+ nights) in Tourcoing, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.1% of Tourcoing hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tourcoing.
Tourcoing Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
1% of total
Flexible
69 listings
33.5% of total
Moderate
92 listings
44.7% of total
Firm
18 listings
8.7% of total
Strict
25 listings
12.1% of total
Cancellation Policy Insights for Tourcoing
- The prevailing Airbnb cancellation policy trend in Tourcoing is Moderate, used by 44.7% of listings.
- The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in Tourcoing may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.7% market standard in Tourcoing.
- Using a Strict policy might deter some guests, as only 12.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tourcoing.
Tourcoing STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tourcoing
- The overall average booking lead time for vacation rentals in Tourcoing is 37 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Tourcoing.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Tourcoing averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tourcoing (2025)
Amenity Prevalence
Amenity Insights for Tourcoing
- Essential amenities in Tourcoing that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tourcoing: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tourcoing to stay competitive.
Tourcoing Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tourcoing
- The typical guest profile for Airbnb in Tourcoing consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 76.2% of guests.
- Key international markets include France (76.2%) and Belgium (5.5%).
- Top languages spoken are French (42.6%) followed by English (32.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tourcoing Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| Kluisbergen | 17 | $3,584 | $401.50 | 44% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Brecht | 10 | $3,531 | $251.70 | 54% |