Saint-Omer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Saint-Omer in 2025? Explore comprehensive Airbnb analytics for Saint-Omer, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Saint-Omer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 101 active listings.
Whether you're considering an Airbnb investment in Saint-Omer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Omer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Omer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Omer (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Omer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Omer is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Omer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,389+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,629 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,092 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $649, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Omer
Saint-Omer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Omer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Omer:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Omer
Average Daily Rate (ADR) Airbnb Trends in Saint-Omer (2025)
Effective short term rental pricing strategy in Saint-Omer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Omer typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Omer
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Airbnb Seasonality Analysis & Trends in Saint-Omer (2025)
Peak Season (April, June, May)
- Revenue averages $1,828 per month
- Occupancy rates average 48.2%
- Daily rates average $87
Shoulder Season
- Revenue averages $1,324 per month
- Occupancy maintains around 49.5%
- Daily rates hold near $89
Low Season (February, March, November)
- Revenue drops to average $865 per month
- Occupancy decreases to average 38.2%
- Daily rates adjust to average $88
Seasonality Insights for Saint-Omer
- The Airbnb seasonality in Saint-Omer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Omer's highest earning potential, with monthly revenues capable of climbing to $1,930, occupancy reaching a high of 64.7%, and ADRs peaking at $92.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $715, occupancy could drop to 30.5%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Omer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Omer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Omer (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Omer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville | The vibrant city center of Saint-Omer, known for its historical architecture and proximity to shops and restaurants. It attracts tourists who want to explore the local culture and amenities. | Saint-Omer Cathedral, Musée de l'hôtel Sandelin, Place Charles de Gaulle, Canal de la Lawe, Les Jardins de la Descente |
| La Chartreuse | A peaceful and green area surrounding the historic Chartreuse de Neuville, perfect for visitors looking for a quiet retreat with natural scenery. | Chartreuse de Neuville, Parc Naturel Régional des Caps et Marais d'Opale, La Maison du Marais |
| Saint-Omer Golf Club | Ideal for golf enthusiasts, this location offers beautiful courses and is a draw for those looking to combine leisure and sport during their stay. | Saint-Omer Golf Club, Les Ateliers de la Terre |
| Rue des Carmes | A historic street lined with beautiful buildings, shops, and cafes, perfect for visitors wanting to immerse themselves in local life. | The Old Town, Café des Arts, Local boutiques, Historical architecture |
| Blandin | A residential area that provides a more authentic look at life in Saint-Omer, appealing to those who prefer a local experience. | Neighborhood parks, Local markets, Community events |
| Eglise Saint-Denis | Located near the Saint-Denis church, this area offers a mix of history and community, appealing to visitors interested in local culture. | Eglise Saint-Denis, Local bistros, Market days |
| Canal Area | The area around the canals of Saint-Omer offers scenic walks and waterfront activities, perfect for visitors looking to enjoy the outdoors. | Canal walks, Water activities, Parks nearby |
| Cloître de Saint-Omer | A historic cloister area that attracts visitors interested in architecture and tranquility, ideal for cultural tourism. | Cloître de Saint-Omer, Art exhibitions, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Saint-Omer (2025)
While Saint-Omer, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Omer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Saint-Omer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Omerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Au chemin du paradis Gite for 10 guests 4 *
Entire Place • 4 bedrooms
Secret of the safe
Entire Place • 3 bedrooms
The Wellness Moment - With Private SPA
Entire Place • 1 bedroom
House in the heart of the marsh
Entire Place • 3 bedrooms
Spacious apartment for 6 people
Entire Place • 2 bedrooms
Bernie's house at the foot of the cathedral
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Omer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Omer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angélique Et Mylène | 8 | $135,420 | 601 | 4.75/5.0 |
| Bruno | 1 | $56,899 | 44 | 4.98/5.0 |
| Aude | 3 | $39,819 | 86 | 3.21/5.0 |
| Loïc | 2 | $39,020 | 132 | 4.96/5.0 |
| Anne & Nicolas | 3 | $38,071 | 171 | 4.83/5.0 |
| Damien | 2 | $35,786 | 71 | 4.84/5.0 |
| Catherine | 1 | $35,622 | 29 | 5.00/5.0 |
| Ludo | 2 | $35,135 | 228 | 4.89/5.0 |
| Lucille | 1 | $34,093 | 13 | 4.92/5.0 |
| Bernadette | 1 | $32,420 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Omer.
Dive Deeper: Advanced Saint-Omer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Omer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Omer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Omer
- The Saint-Omer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Omer, Apartment/Condo properties are the most common (61.4%), reflecting the local real estate landscape.
- Houses represent a significant 33.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.0%) offer potential for unique stay experiences.
Saint-Omer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Omer
- The dominant room capacity in Saint-Omer is 1 bedroom listings, making up 48.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.3% of the active Airbnb listings in Saint-Omer, indicating a high concentration in these sizes.
Saint-Omer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Omer
- The most common guest capacity trend in Saint-Omer vacation rentals is listings accommodating 4 guests (31.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saint-Omer STR market, accounting for 62.4% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Omer.
- On average, properties in Saint-Omer are equipped to host 3.7 guests.
Saint-Omer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Omer
- The most common availability pattern in Saint-Omer falls within the 91-180 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Saint-Omer (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Omer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
45.9% of total
2 Nights
32 listings
32.7% of total
3 Nights
7 listings
7.1% of total
4-6 Nights
3 listings
3.1% of total
30+ Nights
11 listings
11.2% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Omer is 1 Night, adopted by 45.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.6%) of the Saint-Omer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.2%) caters to monthly stays (30+ nights) in Saint-Omer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.9% of Saint-Omer hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Omer.
Saint-Omer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
30.4% of total
Moderate
24 listings
26.1% of total
Firm
17 listings
18.5% of total
Strict
23 listings
25% of total
Cancellation Policy Insights for Saint-Omer
- The prevailing Airbnb cancellation policy trend in Saint-Omer is Flexible, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (56.5%) and stricter (43.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.4% market standard in Saint-Omer.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Omer.
Saint-Omer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Omer
- The overall average booking lead time for vacation rentals in Saint-Omer is 38 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Saint-Omer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Omer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Omer (2025)
Amenity Prevalence
Amenity Insights for Saint-Omer
- Essential amenities in Saint-Omer that guests expect include: Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Omer: Heating, Kitchen, TV.
- Prioritize adding missing essentials: Heating, Kitchen, TV.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Omer to stay competitive.
Saint-Omer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Omer
- The typical guest profile for Airbnb in Saint-Omer consists of primarily domestic travelers (70%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 70.4% of guests.
- Key international markets include France (70.4%) and United Kingdom (14.6%).
- Top languages spoken are French (42.4%) followed by English (34.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Omer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| Kluisbergen | 17 | $3,584 | $401.50 | 44% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Ellezelles | 13 | $3,492 | $292.68 | 45% |
| Ronse - Renaix | 27 | $3,182 | $335.41 | 34% |
| Tardinghen | 12 | $3,021 | $261.55 | 40% |
| Muids | 14 | $2,846 | $352.42 | 39% |