Montreuil-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Montreuil-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Montreuil-sur-Mer, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Montreuil-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Montreuil-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montreuil-sur-Mer Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montreuil-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montreuil-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Montreuil-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montreuil-sur-Mer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montreuil-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,052+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,068 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,263 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $809, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montreuil-sur-Mer
Montreuil-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montreuil-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montreuil-sur-Mer:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montreuil-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in Montreuil-sur-Mer (2025)
Effective short term rental pricing strategy in Montreuil-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montreuil-sur-Mer typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Montreuil-sur-Mer
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Airbnb Seasonality Analysis & Trends in Montreuil-sur-Mer (2025)
Peak Season (August, July, May)
- Revenue averages $2,324 per month
- Occupancy rates average 46.4%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,528 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $148
Low Season (January, February, November)
- Revenue drops to average $1,092 per month
- Occupancy decreases to average 31.5%
- Daily rates adjust to average $153
Seasonality Insights for Montreuil-sur-Mer
- The Airbnb seasonality in Montreuil-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montreuil-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $2,814, occupancy reaching a high of 57.5%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $961, occupancy could drop to 26.8%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montreuil-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montreuil-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montreuil-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Montreuil-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Town Center | The Historic Town Center of Montreuil-sur-Mer is a charming area filled with medieval architecture, cobblestone streets, and local shops. It attracts tourists interested in history and culture with easy access to attractions and dining. | Citadel of Montreuil, Saint-Saulve Church, Montreuil Market, Les Remparts, Maison de la Culture |
| Beaches of Le Touquet | Close proximity to the famous beaches of Le Touquet makes this area an attractive destination for holidaymakers looking for seaside relaxation and water activities. | Le Touquet Beach, Aqualud Water Park, Promenade des Plages, Casino de Le Touquet |
| Côte d'Opale Scenic Coast | This scenic coastal area offers beautiful landscapes and a variety of outdoor activities such as hiking and cycling. It's perfect for nature lovers and outdoor sports enthusiasts. | Cap Gris-Nez, Cap Blanc-Nez, Hiking Trails, Nature Reserves, Seaside Cliffs |
| Local Vineyards and Farms | The surrounding countryside is known for its local vineyards and farms, attracting tourists looking for agritourism experiences and local wine tastings. Ideal for foodies. | Wine Tours, Local Markets, Farm Stays, Château de Montreuil |
| Art and Culture District | This area boasts numerous art galleries, studios, and cultural venues. It's a magnet for artists and tourists interested in creative experiences. | Montreuil Art Gallery, Cultural Festivals, Art Workshops |
| Historical Battlefields | Nearby historical battlefields attract history enthusiasts and tourists interested in the military history of the region. Unique educational experiences await. | Battle of the Somme Sites, Educational Tours, Memorials |
| Gastronomy Hotspot | Montreuil-sur-Mer is known for its gourmet restaurants and local culinary experiences, appealing to food lovers and culinary tourists. | Michelin Star Restaurants, Local Food Tours, Farm-to-Table Experiences |
| Family-Friendly Attractions | The area offers various family-friendly entertainment options, making it a desirable destination for families on holiday. | Parc Belle Époque, Playgrounds, Family-Friendly Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Montreuil-sur-Mer (2025)
With 18% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Montreuil-sur-Mer. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montreuil-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 18% licensed listings)
Top Performing Airbnb Properties in Montreuil-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montreuil-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment-Apartment-Ensuite-Courtyard view-Apparte
Entire Place • 3 bedrooms
Great 5 Bedroom Charming Home
Entire Place • 5 bedrooms
L 'Échappée Belle - Montreuil-Sur-Mer- Ville Haute
Entire Place • 3 bedrooms
La Maison des Remparts
Entire Place • 3 bedrooms
Gîte du Clape
Entire Place • 2 bedrooms
A stylish apartment in the centre of town
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montreuil-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montreuil-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juvénal | 5 | $75,738 | 137 | 4.93/5.0 |
| Sandrine | 2 | $34,427 | 138 | 4.97/5.0 |
| Dominique | 1 | $31,238 | 16 | 5.00/5.0 |
| Christian | 2 | $29,434 | 156 | 4.87/5.0 |
| Stéphanie | 1 | $29,432 | 82 | 4.88/5.0 |
| Marion & Alexis | 1 | $28,562 | 7 | 4.71/5.0 |
| Thierry | 1 | $27,682 | 38 | 4.97/5.0 |
| Belinda | 1 | $24,878 | 116 | 4.95/5.0 |
| Camille | 2 | $22,282 | 267 | 4.75/5.0 |
| Genevieve | 2 | $22,104 | 153 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montreuil-sur-Mer.
Dive Deeper: Advanced Montreuil-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montreuil-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontreuil-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montreuil-sur-Mer
- The Montreuil-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montreuil-sur-Mer, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.9%) offer potential for unique stay experiences.
Montreuil-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montreuil-sur-Mer
- The dominant room capacity in Montreuil-sur-Mer is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.8% of the active Airbnb listings in Montreuil-sur-Mer, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montreuil-sur-Mer.
Montreuil-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montreuil-sur-Mer
- The most common guest capacity trend in Montreuil-sur-Mer vacation rentals is listings accommodating 2 guests (26.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Montreuil-sur-Mer STR market, accounting for 50.0% of listings.
- 35.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montreuil-sur-Mer.
- On average, properties in Montreuil-sur-Mer are equipped to host 4.2 guests.
Montreuil-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montreuil-sur-Mer
- The most common availability pattern in Montreuil-sur-Mer falls within the 181-270 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Montreuil-sur-Mer (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montreuil-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
29.4% of total
2 Nights
14 listings
41.2% of total
3 Nights
6 listings
17.6% of total
30+ Nights
4 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Montreuil-sur-Mer is 2 Nights, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.6%) of the Montreuil-sur-Mer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Montreuil-sur-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.2% of Montreuil-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montreuil-sur-Mer.
Montreuil-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
23.5% of total
Moderate
11 listings
32.4% of total
Firm
7 listings
20.6% of total
Strict
8 listings
23.5% of total
Cancellation Policy Insights for Montreuil-sur-Mer
- The prevailing Airbnb cancellation policy trend in Montreuil-sur-Mer is Moderate, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (55.9%) and stricter (44.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.4% market standard in Montreuil-sur-Mer.
- Regularly review your cancellation policy against competitors and market demand shifts in Montreuil-sur-Mer.
Montreuil-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montreuil-sur-Mer
- The overall average booking lead time for vacation rentals in Montreuil-sur-Mer is 48 days.
- Guests book furthest in advance for stays during May (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Montreuil-sur-Mer.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Montreuil-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montreuil-sur-Mer (2025)
Amenity Prevalence
Amenity Insights for Montreuil-sur-Mer
- Essential amenities in Montreuil-sur-Mer that guests expect include: Heating, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Cooking basics, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montreuil-sur-Mer: Heating, Hot water, Wifi.
- Prioritize adding missing essentials: Hot water, Wifi.
- Consider adding popular differentiators like Hair dryer or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montreuil-sur-Mer to stay competitive.
Montreuil-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montreuil-sur-Mer
- The typical guest profile for Airbnb in Montreuil-sur-Mer consists of a mix of domestic (51%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 50.5% of guests.
- Key international markets include France (50.5%) and United Kingdom (36.7%).
- Top languages spoken are French (37.8%) followed by English (36.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montreuil-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |