Mers-les-Bains Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Mers-les-Bains in 2025? Explore comprehensive Airbnb analytics for Mers-les-Bains, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Mers-les-Bains, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 255 active listings.
Whether you're considering an Airbnb investment in Mers-les-Bains, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mers-les-Bains Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mers-les-Bains Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mers-les-Bains (2025)
Understanding the monthly revenue variations for Airbnb listings in Mers-les-Bains is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mers-les-Bains is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mers-les-Bains across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,804+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,877 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,123 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $633, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mers-les-Bains
Mers-les-Bains Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mers-les-Bains STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mers-les-Bains:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mers-les-Bains
Average Daily Rate (ADR) Airbnb Trends in Mers-les-Bains (2025)
Effective short term rental pricing strategy in Mers-les-Bains involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mers-les-Bains typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Mers-les-Bains
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Airbnb Seasonality Analysis & Trends in Mers-les-Bains (2025)
Peak Season (August, July, May)
- Revenue averages $2,257 per month
- Occupancy rates average 59.2%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,354 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $107
Low Season (January, February, March)
- Revenue drops to average $824 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $103
Seasonality Insights for Mers-les-Bains
- The Airbnb seasonality in Mers-les-Bains shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mers-les-Bains's highest earning potential, with monthly revenues capable of climbing to $2,657, occupancy reaching a high of 74.7%, and ADRs peaking at $112.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $735, occupancy could drop to 19.5%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mers-les-Bains.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mers-les-Bains seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mers-les-Bains (2025)
Exploring the top neighborhoods for short-term rentals in Mers-les-Bains? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Mers-les-Bains | A beautiful beach area known for its charming seaside promenade, making it a popular destination for families and beachgoers during the summer months. | Beachfront promenade, Water sports activities, Nearby hiking trails, Local seafood restaurants |
| Les Jardins de Mers | A tranquil area with picturesque gardens, appealing to those who enjoy nature and relaxation. Great for visitors looking for a peaceful retreat near the coast. | Botanical gardens, Picnic areas, Nature walks, Seasonal floral exhibitions |
| Centre Ville | The town center features quaint shops and cafes, ideal for those who want to immerse themselves in the local culture and enjoy the amenities of the town. | Local markets, Historic buildings, Artisanal bakeries, Cafes and restaurants |
| La Terrasse | This area offers stunning views of the ocean and the cliffs, perfect for visitors looking for scenic beauty and outdoor activities. | Clifftop walking paths, Panoramic ocean views, Observation points, Photography spots |
| Le Port | The harbor area attracts those interested in fishing and maritime activities, providing a lively atmosphere for boat enthusiasts and tourists alike. | Fishing docks, Boat tours, Seafood markets, Harbor-side dining |
| L'Église Saint-Michel | A cultural landmark that attracts visitors interested in history and architecture. Close to community events and local festivities. | Historic church, Cultural events, Community gatherings, Local art displays |
| Les Falaises | Known for dramatic cliffs and coastal paths, it attracts hikers and nature lovers seeking adventure and breathtaking views. | Hiking trails, Cliffside observation points, Wildlife viewing, Scenic photography opportunities |
| Camping Mers | A family-friendly camping location that draws visitors who enjoy outdoor activities and proximity to the beach, ideal for a more natural experience. | Camping amenities, Outdoor sports, Family activities, Beach access |
Understanding Airbnb License Requirements & STR Laws in Mers-les-Bains (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mers-les-Bains. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mers-les-Bains to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Mers-les-Bains (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mers-les-Bainsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Adele, sea view, sauna and beach
Entire Place • 4 bedrooms
Villa Sunset 4*: facing the sea, Bleu Majorelle
Entire Place • 4 bedrooms
Villa Sunset 4*: facing the sea, Magellan Blue
Entire Place • 4 bedrooms
Apartment le penthouse, Villa Les Bains De Mers
Entire Place • 3 bedrooms
*Villa Louise * 12 personnes * à 20 m de la plage*
Entire Place • 5 bedrooms
Villa Sunset 4*: facing the sea, Matisse Blue
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mers-les-Bains (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mers-les-Bains based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Compagnie Des Bains Du Nord | 5 | $196,941 | 192 | 4.93/5.0 |
| Sophie | 3 | $172,168 | 165 | 4.99/5.0 |
| Reynald | 9 | $166,007 | 299 | 4.85/5.0 |
| La Conciergerie Trois Villes S | 5 | $113,201 | 106 | 4.73/5.0 |
| Agence COCOONR / BOOK&PAY | 3 | $80,998 | 124 | 4.80/5.0 |
| Edith | 3 | $73,158 | 138 | 4.91/5.0 |
| David | 3 | $71,768 | 103 | 4.85/5.0 |
| Conciergerie | 5 | $58,060 | 73 | 4.34/5.0 |
| Aurélie | 5 | $57,484 | 179 | 4.92/5.0 |
| Charles-Henry | 3 | $54,850 | 195 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mers-les-Bains.
Dive Deeper: Advanced Mers-les-Bains STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mers-les-Bains. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMers-les-Bains Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mers-les-Bains
- The Mers-les-Bains Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.4% of the 255 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mers-les-Bains, Apartment/Condo properties are the most common (70.2%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.2%) offer potential for unique stay experiences.
Mers-les-Bains Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mers-les-Bains
- The dominant room capacity in Mers-les-Bains is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.4% of the active Airbnb listings in Mers-les-Bains, indicating a high concentration in these sizes.
Mers-les-Bains Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mers-les-Bains
- The most common guest capacity trend in Mers-les-Bains vacation rentals is listings accommodating 4 guests (38%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mers-les-Bains STR market, accounting for 66.6% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mers-les-Bains.
- On average, properties in Mers-les-Bains are equipped to host 4.0 guests.
Mers-les-Bains Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mers-les-Bains
- The most common availability pattern in Mers-les-Bains falls within the 181-270 days range, representing 39.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mers-les-Bains (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mers-les-Bains Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
21.1% of total
2 Nights
115 listings
46.7% of total
3 Nights
18 listings
7.3% of total
4-6 Nights
8 listings
3.3% of total
7-29 Nights
5 listings
2% of total
30+ Nights
48 listings
19.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mers-les-Bains is 2 Nights, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.8%) of the Mers-les-Bains Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.5%) caters to monthly stays (30+ nights) in Mers-les-Bains, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.7% of Mers-les-Bains hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mers-les-Bains.
Mers-les-Bains Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.8% of total
Flexible
51 listings
20.9% of total
Moderate
98 listings
40.2% of total
Firm
32 listings
13.1% of total
Strict
61 listings
25% of total
Cancellation Policy Insights for Mers-les-Bains
- The prevailing Airbnb cancellation policy trend in Mers-les-Bains is Moderate, used by 40.2% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.2% market standard in Mers-les-Bains.
- Regularly review your cancellation policy against competitors and market demand shifts in Mers-les-Bains.
Mers-les-Bains STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mers-les-Bains
- The overall average booking lead time for vacation rentals in Mers-les-Bains is 40 days.
- Guests book furthest in advance for stays during July (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Mers-les-Bains.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Mers-les-Bains averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mers-les-Bains (2025)
Amenity Prevalence
Amenity Insights for Mers-les-Bains
- Essential amenities in Mers-les-Bains that guests expect include: Kitchen, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mers-les-Bains: Kitchen, Heating, TV.
- Prioritize adding missing essentials: Kitchen, Heating, TV.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mers-les-Bains to stay competitive.
Mers-les-Bains Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mers-les-Bains
- The typical guest profile for Airbnb in Mers-les-Bains consists of primarily domestic travelers (82%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 81.7% of guests.
- Key international markets include France (81.7%) and Belgium (6.5%).
- Top languages spoken are French (45%) followed by English (31%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mers-les-Bains Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |