Lens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Lens in 2025? Explore comprehensive Airbnb analytics for Lens, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Lens, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 140 active listings.
Whether you're considering an Airbnb investment in Lens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lens Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lens (2025)
Understanding the monthly revenue variations for Airbnb listings in Lens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lens is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,566+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,707 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,058 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $540, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lens
Lens Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lens:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lens
Average Daily Rate (ADR) Airbnb Trends in Lens (2025)
Effective short term rental pricing strategy in Lens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lens typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $142+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Lens
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Airbnb Seasonality Analysis & Trends in Lens (2025)
Peak Season (May, April, June)
- Revenue averages $1,630 per month
- Occupancy rates average 39.1%
- Daily rates average $84
Shoulder Season
- Revenue averages $1,257 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $87
Low Season (January, March, September)
- Revenue drops to average $972 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $85
Seasonality Insights for Lens
- The Airbnb seasonality in Lens shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lens's highest earning potential, with monthly revenues capable of climbing to $1,683, occupancy reaching a high of 50.8%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $929, occupancy could drop to 35.9%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lens.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lens seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lens (2025)
Exploring the top neighborhoods for short-term rentals in Lens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Lens, filled with shops, restaurants, and cultural venues. A convenient location for visitors wanting to explore the city's history and enjoy local attractions. | Lens 14-18 Museum, Bollaert-Delelis Stadium, Parc des Cytises, Louise de Bettignies Square, City Hall of Lens |
| Loos-en-Gohelle | A nearby suburb known for its historical significance and scenic parks. It attracts visitors interested in nature and local history. | Notre-Dame de Lorette, Memorial to the Battle of Loos, Le Parc de la Glazart, Parc de la Cité des Énergies |
| Souchez | A small town close to Lens with rich historical heritage, particularly from World War I. It's popular for visitors interested in history and remembrance sites. | Museum of the Battle of Artois, French National Cemetery, The Hill 70 Memorial, St. Martin's Church |
| Avion | A nearby town with affordable housing and proximity to Lens. Great for families and travelers looking for budget options, with local amenities. | Avion Town Park, Eglise Saint-Rémi, La Piscine d'Avion |
| Liévin | Another suburb of Lens, known for its green spaces and family-friendly atmosphere. It appeals to visitors looking for a tranquil stay close to Lens' attractions. | Parc de la Lawe, Grotte de Lourdes, Liévin Public Park |
| Best Western Hotel | This area is popular for its hotel offerings and proximity to the city center. It’s a good choice for business travelers and those attending events. | Local restaurants, Access to public transport, Business venues |
| Saint-Laurent-Blangy | A residential area known for its community vibe. It attracts visitors who want a quieter experience while still being close to Lens. | Local parks, Community events, Historic buildings |
| Prévinquières | A lesser-known area that offers a cozy, local experience and good access to outdoor activities. It’s perfect for nature lovers and those seeking relaxation. | Natural parks, Walking trails, Local markets |
Understanding Airbnb License Requirements & STR Laws in Lens (2025)
While Lens, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lens to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Lens (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A real haven of voluptuousness!
Entire Place • 1 bedroom
Le Loft Lens : Jacuzzi - sauna - hammam (⭐⭐⭐⭐)
Entire Place • 1 bedroom
Luxe & Jacuzzi on the Louvre Lens side
Entire Place • 1 bedroom
Gîte Le Garage - Louvre Bollaert
Entire Place • 4 bedrooms
Délicate Addiction
Entire Place • 1 bedroom
Le Scandinave: Duplex, Free Parking, Centre
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lens (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Olivier | 13 | $284,233 | 1490 | 4.76/5.0 |
| Jonathan | 2 | $72,018 | 378 | 4.91/5.0 |
| Olivier | 3 | $71,433 | 109 | 4.89/5.0 |
| Jonathan | 1 | $63,204 | 134 | 4.99/5.0 |
| Cathie | 5 | $54,239 | 3 | 1.00/5.0 |
| Caroline | 4 | $53,843 | 182 | 4.71/5.0 |
| Florent & Théodore | 8 | $52,855 | 97 | 4.53/5.0 |
| Claude-Michel | 5 | $52,012 | 45 | 4.71/5.0 |
| Aurélie | 3 | $51,755 | 105 | 4.90/5.0 |
| Vivien | 1 | $47,223 | 72 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lens.
Dive Deeper: Advanced Lens STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLens Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lens
- The Lens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 140 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lens, Apartment/Condo properties are the most common (85.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, unique stays (combined 2.8%) offer potential for unique stay experiences.
Lens Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lens
- The dominant room capacity in Lens is 1 bedroom listings, making up 57.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.2% of the active Airbnb listings in Lens, indicating a high concentration in these sizes.
- With over half the market (57.9%) consisting of studios or 1-bedroom units, Lens is particularly well-suited for individuals or couples.
Lens Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lens
- The most common guest capacity trend in Lens vacation rentals is listings accommodating 2 guests (43.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Lens STR market, accounting for 70.0% of listings.
- A significant 45.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Lens.
- 18.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lens.
- On average, properties in Lens are equipped to host 3.3 guests.
Lens Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lens
- The most common availability pattern in Lens falls within the 181-270 days range, representing 32.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lens (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
72 listings
56.7% of total
2 Nights
42 listings
33.1% of total
3 Nights
4 listings
3.1% of total
4-6 Nights
3 listings
2.4% of total
30+ Nights
6 listings
4.7% of total
Key Insights
- The most prevalent minimum stay requirement in Lens is 1 Night, adopted by 56.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.8%) of the Lens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.7% of Lens hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lens.
Lens Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.8% of total
Flexible
54 listings
44.3% of total
Moderate
40 listings
32.8% of total
Firm
10 listings
8.2% of total
Strict
17 listings
13.9% of total
Cancellation Policy Insights for Lens
- The prevailing Airbnb cancellation policy trend in Lens is Flexible, used by 44.3% of listings.
- The market strongly favors guest-friendly terms, with 77.1% of listings offering Flexible or Moderate policies. This suggests guests in Lens may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.3% market standard in Lens.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lens.
Lens STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lens
- The overall average booking lead time for vacation rentals in Lens is 31 days.
- Guests book furthest in advance for stays during August (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Lens.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Lens averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lens (2025)
Amenity Prevalence
Amenity Insights for Lens
- Essential amenities in Lens that guests expect include: TV, Kitchen, Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lens: TV, Kitchen, Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: TV, Kitchen, Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lens to stay competitive.
Lens Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lens
- The typical guest profile for Airbnb in Lens consists of primarily domestic travelers (85%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 84.9% of guests.
- Key international markets include France (84.9%) and United Kingdom (3.6%).
- Top languages spoken are French (48%) followed by English (28.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| Kluisbergen | 17 | $3,584 | $401.50 | 44% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Ellezelles | 13 | $3,492 | $292.68 | 45% |
| Ronse - Renaix | 27 | $3,182 | $335.41 | 34% |
| Tardinghen | 12 | $3,021 | $261.55 | 40% |
| Muids | 14 | $2,846 | $352.42 | 39% |