Le Touquet-Paris-Plage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Le Touquet-Paris-Plage in 2025? Explore comprehensive Airbnb analytics for Le Touquet-Paris-Plage, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Le Touquet-Paris-Plage, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 982 active listings.
Whether you're considering an Airbnb investment in Le Touquet-Paris-Plage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Le Touquet-Paris-Plage Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Le Touquet-Paris-Plage Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Le Touquet-Paris-Plage (2025)
Understanding the monthly revenue variations for Airbnb listings in Le Touquet-Paris-Plage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Le Touquet-Paris-Plage is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Le Touquet-Paris-Plage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,568+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,851 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,652 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $870, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Le Touquet-Paris-Plage
Le Touquet-Paris-Plage Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Le Touquet-Paris-Plage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Le Touquet-Paris-Plage:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Le Touquet-Paris-Plage
Average Daily Rate (ADR) Airbnb Trends in Le Touquet-Paris-Plage (2025)
Effective short term rental pricing strategy in Le Touquet-Paris-Plage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Le Touquet-Paris-Plage typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $332+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Le Touquet-Paris-Plage
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Airbnb Seasonality Analysis & Trends in Le Touquet-Paris-Plage (2025)
Peak Season (August, July, May)
- Revenue averages $3,479 per month
- Occupancy rates average 55.1%
- Daily rates average $192
Shoulder Season
- Revenue averages $2,085 per month
- Occupancy maintains around 32.6%
- Daily rates hold near $186
Low Season (January, February, March)
- Revenue drops to average $1,354 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $182
Seasonality Insights for Le Touquet-Paris-Plage
- The Airbnb seasonality in Le Touquet-Paris-Plage shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Le Touquet-Paris-Plage's highest earning potential, with monthly revenues capable of climbing to $3,951, occupancy reaching a high of 66.1%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,269, occupancy could drop to 20.9%, and ADRs may adjust down to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Le Touquet-Paris-Plage.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Le Touquet-Paris-Plage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Le Touquet-Paris-Plage (2025)
Exploring the top neighborhoods for short-term rentals in Le Touquet-Paris-Plage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Touquet Beach | A popular seaside destination known for its beautiful sandy beaches and vibrant atmosphere. Ideal for tourists looking for relaxation and beach activities. | Le Touquet Beach, Stage Nautique, Le Touquet Market, Golf de Le Touquet, Casino de Le Touquet |
| Town Center | The heart of Le Touquet, filled with shops, cafes, and restaurants. Attracts visitors seeking a lively urban experience with easy access to amenities. | Les Jardins de la Mer, Church of Saint John the Evangelist, Le Touquet's shopping streets, Café de Paris, Promenade de la Plage |
| Canal Area | A picturesque and quieter area alongside the canal, perfect for families and those wanting a peaceful environment while still close to attractions. | Canal de la Canche, Maison de la Nature, Fishing spots, Bike paths along the canal, Park in the canal area |
| Golf Course Area | Home to the famous Le Touquet Golf Resort, this area attracts golf enthusiasts and visitors looking for a luxury experience amidst nature. | Le Touquet Golf Course, Pine forests, Golf club facilities, Sporting events, Golf lessons and packages |
| Etaples | A charming neighboring town with rich history and culture, offering a different experience from the beach while still close to Le Touquet. | Museum of the Second World War, Etaples Marina, Local markets, Cultural festivals, Art galleries |
| Dunes Area | Natural dunes offering beautiful landscapes and paths for walking and cycling, appealing to nature lovers and those seeking tranquility. | Nature trails, Scenic views of the coastline, Wildlife sightings, Picnic areas, Dune walks |
| Le Touquet Forest | Lush forest area that provides opportunities for hiking and nature walks, perfect for outdoor enthusiasts and families. | Hiking trails, Flora and fauna spots, Nature reserves, Outdoor sports facilities, Quiet picnic spots |
| Cultural Attractions | Featuring museums and historical sites that showcase the rich history and cultural heritage of Le Touquet. | Le Touquet Museum, Art exhibitions, Historical landmarks, Cultural events, Workshops |
Understanding Airbnb License Requirements & STR Laws in Le Touquet-Paris-Plage (2025)
Yes, Le Touquet-Paris-Plage, Hauts-de-France, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Le Touquet-Paris-Plage to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Le Touquet-Paris-Plage (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Le Touquet-Paris-Plagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Touquet / Downtown and beach
Entire Place • 5 bedrooms
Large villa - equestrian center
Entire Place • 6 bedrooms
Exceptional location, Contemporary villa
Entire Place • 4 bedrooms
sunny side seaside family home
Entire Place • 5 bedrooms
Les Jumeaux -Le Touquet -Families - V.Close Golf
Entire Place • 8 bedrooms
Typical Touquettoise golden triangle garden parking
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Le Touquet-Paris-Plage (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Le Touquet-Paris-Plage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pierre | 45 | $645,817 | 188 | 2.27/5.0 |
| La Conciergerie Du Touquet | 23 | $432,545 | 434 | 4.39/5.0 |
| Alexandre | 8 | $397,575 | 197 | 4.85/5.0 |
| Julie | 13 | $359,668 | 676 | 4.82/5.0 |
| Les Clefs Du Triangle D'Or | 8 | $287,629 | 75 | 2.47/5.0 |
| Caroline MIckael | 23 | $286,112 | 365 | 3.79/5.0 |
| Ladresse | 21 | $262,641 | 254 | 3.41/5.0 |
| Roxanne | 3 | $224,558 | 62 | 4.94/5.0 |
| Rodolphe | 10 | $224,190 | 194 | 4.78/5.0 |
| Sebastien | 6 | $178,306 | 959 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Le Touquet-Paris-Plage.
Dive Deeper: Advanced Le Touquet-Paris-Plage STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Le Touquet-Paris-Plage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLe Touquet-Paris-Plage Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Le Touquet-Paris-Plage
- The Le Touquet-Paris-Plage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.7% of the 982 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Le Touquet-Paris-Plage, Apartment/Condo properties are the most common (69.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Le Touquet-Paris-Plage Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Le Touquet-Paris-Plage
- The dominant room capacity in Le Touquet-Paris-Plage is 2 bedrooms listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.9% of the active Airbnb listings in Le Touquet-Paris-Plage, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Le Touquet-Paris-Plage.
Le Touquet-Paris-Plage Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Le Touquet-Paris-Plage
- The most common guest capacity trend in Le Touquet-Paris-Plage vacation rentals is listings accommodating 4 guests (35.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Le Touquet-Paris-Plage STR market, accounting for 57.5% of listings.
- 38.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Le Touquet-Paris-Plage.
- On average, properties in Le Touquet-Paris-Plage are equipped to host 4.9 guests.
Le Touquet-Paris-Plage Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Le Touquet-Paris-Plage
- The most common availability pattern in Le Touquet-Paris-Plage falls within the 271-366 days range, representing 42% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Le Touquet-Paris-Plage (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Le Touquet-Paris-Plage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
64 listings
6.8% of total
2 Nights
557 listings
59.2% of total
3 Nights
59 listings
6.3% of total
4-6 Nights
47 listings
5% of total
7-29 Nights
30 listings
3.2% of total
30+ Nights
184 listings
19.6% of total
Key Insights
- The most prevalent minimum stay requirement in Le Touquet-Paris-Plage is 2 Nights, adopted by 59.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.0%) of the Le Touquet-Paris-Plage Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.6%) caters to monthly stays (30+ nights) in Le Touquet-Paris-Plage, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 59.2% of Le Touquet-Paris-Plage hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.8% currently do.
- A 2-night minimum appears standard (59.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Le Touquet-Paris-Plage.
Le Touquet-Paris-Plage Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.2% of total
Flexible
125 listings
14.2% of total
Moderate
272 listings
30.9% of total
Firm
192 listings
21.8% of total
Strict
288 listings
32.8% of total
Cancellation Policy Insights for Le Touquet-Paris-Plage
- The prevailing Airbnb cancellation policy trend in Le Touquet-Paris-Plage is Strict, used by 32.8% of listings.
- A majority (54.6%) of hosts in Le Touquet-Paris-Plage utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.8% market standard in Le Touquet-Paris-Plage.
- With 32.8% using Strict terms, this is a viable option in Le Touquet-Paris-Plage, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Le Touquet-Paris-Plage.
Le Touquet-Paris-Plage STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Le Touquet-Paris-Plage
- The overall average booking lead time for vacation rentals in Le Touquet-Paris-Plage is 60 days.
- Guests book furthest in advance for stays during February (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Le Touquet-Paris-Plage.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Le Touquet-Paris-Plage averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Le Touquet-Paris-Plage (2025)
Amenity Prevalence
Amenity Insights for Le Touquet-Paris-Plage
- Essential amenities in Le Touquet-Paris-Plage that guests expect include: Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Le Touquet-Paris-Plage: Kitchen, TV, Heating.
- Prioritize adding missing essentials: Kitchen, TV, Heating.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Le Touquet-Paris-Plage to stay competitive.
Le Touquet-Paris-Plage Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Le Touquet-Paris-Plage
- The typical guest profile for Airbnb in Le Touquet-Paris-Plage consists of primarily domestic travelers (77%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.3% of guests.
- Key international markets include France (77.3%) and United Kingdom (10.7%).
- Top languages spoken are French (44.4%) followed by English (35.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Le Touquet-Paris-Plage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |