Le Portel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Le Portel in 2025? Explore comprehensive Airbnb analytics for Le Portel, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Le Portel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 183 active listings.
Whether you're considering an Airbnb investment in Le Portel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Le Portel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Le Portel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Le Portel (2025)
Understanding the monthly revenue variations for Airbnb listings in Le Portel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Le Portel is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Le Portel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,806+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,080 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,436 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $794, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Le Portel
Le Portel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Le Portel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Le Portel:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Le Portel
Average Daily Rate (ADR) Airbnb Trends in Le Portel (2025)
Effective short term rental pricing strategy in Le Portel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Le Portel typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Le Portel
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Airbnb Seasonality Analysis & Trends in Le Portel (2025)
Peak Season (August, July, May)
- Revenue averages $2,434 per month
- Occupancy rates average 63.9%
- Daily rates average $107
Shoulder Season
- Revenue averages $1,437 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $101
Low Season (January, February, March)
- Revenue drops to average $857 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $96
Seasonality Insights for Le Portel
- The Airbnb seasonality in Le Portel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Le Portel's highest earning potential, with monthly revenues capable of climbing to $2,663, occupancy reaching a high of 73.5%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $779, occupancy could drop to 28.3%, and ADRs may adjust down to $94.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Le Portel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Le Portel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Le Portel (2025)
Exploring the top neighborhoods for short-term rentals in Le Portel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Le Portel | A beautiful beach area popular among families and tourists, offering a great seaside experience with access to various water sports and activities. | Le Portel Beach, Beachside restaurants, Water sports rentals, Coastal walking paths, Scenic views of the English Channel |
| Le Centre Ville | The city center is bustling with shops, cafés, and cultural venues, making it an attractive area for both tourists and local visitors seeking entertainment and dining options. | Local markets, Cafés and eateries, Cultural festivals, Historical architecture, Nearby parks |
| Boulogne-sur-Mer | Just a short distance away, this town is known for its rich history, stunning architecture, and vibrant fishing port, making it a lovely day trip for guests. | Nausicaá National Sea Centre, Boulogne's historic old town, Church of Saint-Nicolas, Fishing port, Musée de Boulogne-sur-Mer |
| Cap Gris-Nez | This natural area is known for its stunning cliffs and beautiful views, attracting nature lovers and hikers looking for picturesque landscapes. | Nature trails, Panoramic views, Wildlife observation, Picnic spots, Historic lighthouse |
| Équihen-Plage | A charming seaside village known for its tranquil beaches and family-friendly atmosphere, ideal for those looking to escape the hustle and bustle. | Équihen Beach, Seaside cafés, Parks for kids, Coastal paths, Fishing opportunities |
| Wimereux | This coastal town is famous for its elegant villas and charming prom, it's a favorite spot for romantic getaways and beach activities. | Wimereux beach, Promenade, Art galleries, Local restaurants, Cabaret and entertainment venues |
| Le Parc Nausicaá | Adjacent to the Nausicaá aquarium, this area attracts families and children, making it an excellent choice for family-oriented Airbnb hosting. | Nausicaá aquarium, Family-friendly activities, Seaside parks, Nature walks, Outdoor family events |
| Les Jardins de la Mer | Known for its beautiful gardens and green spaces, this area offers a peaceful retreat and is perfect for guests seeking relaxation and nature. | Beautiful gardens, Parks, Walking paths, Picnic areas, Art installations |
Understanding Airbnb License Requirements & STR Laws in Le Portel (2025)
While Le Portel, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Le Portel to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Le Portel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Le Portelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vacation home by the sea 50 m away
Entire Place • 4 bedrooms
Apartment facing the sea with terrace "Le Belvédère"
Entire Place • 2 bedrooms
Le Portel Seaside Vacation House
Entire Place • 4 bedrooms
Sea window. Apt classified 4 stars. Balcony...
Entire Place • 1 bedroom
Sublime Bungalow 7 pers 3 Chbres
Entire Place • 3 bedrooms
The sea annex
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Le Portel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Le Portel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 19 | $307,379 | 745 | 4.81/5.0 |
| Frederic | 5 | $101,550 | 1769 | 4.65/5.0 |
| Florent | 4 | $98,217 | 634 | 4.85/5.0 |
| Francois | 2 | $65,516 | 753 | 4.70/5.0 |
| Dolorès | 3 | $65,275 | 395 | 4.71/5.0 |
| Celine | 3 | $54,579 | 27 | 4.59/5.0 |
| Stephanie | 3 | $51,015 | 119 | 4.68/5.0 |
| Kevin Et Sonia | 2 | $47,289 | 135 | 4.67/5.0 |
| Élodie | 2 | $46,652 | 196 | 4.84/5.0 |
| Fabien | 2 | $46,633 | 36 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Le Portel.
Dive Deeper: Advanced Le Portel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Le Portel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLe Portel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Le Portel
- The Le Portel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 183 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Le Portel, Apartment/Condo properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 29% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.3%) offer potential for unique stay experiences.
Le Portel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Le Portel
- The dominant room capacity in Le Portel is 1 bedroom listings, making up 37.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.1% of the active Airbnb listings in Le Portel, indicating a high concentration in these sizes.
- A significant 24.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Le Portel.
Le Portel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Le Portel
- The most common guest capacity trend in Le Portel vacation rentals is listings accommodating 4 guests (37.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Le Portel STR market, accounting for 68.3% of listings.
- 38.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Le Portel.
- On average, properties in Le Portel are equipped to host 4.6 guests.
Le Portel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Le Portel
- The most common availability pattern in Le Portel falls within the 181-270 days range, representing 42.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Le Portel (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Le Portel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
63 listings
35.4% of total
2 Nights
90 listings
50.6% of total
3 Nights
2 listings
1.1% of total
4-6 Nights
5 listings
2.8% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
17 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in Le Portel is 2 Nights, adopted by 50.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.0%) of the Le Portel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50.6% of Le Portel hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Le Portel.
Le Portel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
18.5% of total
Moderate
81 listings
46.8% of total
Firm
33 listings
19.1% of total
Strict
27 listings
15.6% of total
Cancellation Policy Insights for Le Portel
- The prevailing Airbnb cancellation policy trend in Le Portel is Moderate, used by 46.8% of listings.
- There's a relatively balanced mix between guest-friendly (65.3%) and stricter (34.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.8% market standard in Le Portel.
- Regularly review your cancellation policy against competitors and market demand shifts in Le Portel.
Le Portel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Le Portel
- The overall average booking lead time for vacation rentals in Le Portel is 43 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Le Portel.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Le Portel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Le Portel (2025)
Amenity Prevalence
Amenity Insights for Le Portel
- Essential amenities in Le Portel that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Le Portel: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Le Portel to stay competitive.
Le Portel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Le Portel
- The typical guest profile for Airbnb in Le Portel consists of a mix of domestic (56%) and international guests, often arriving from nearby Lille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 56.3% of guests.
- Key international markets include France (56.3%) and Belgium (23.2%).
- Top languages spoken are French (41.7%) followed by English (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Le Portel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |