Laon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Laon in 2025? Explore comprehensive Airbnb analytics for Laon, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Laon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Laon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laon (2025)
Understanding the monthly revenue variations for Airbnb listings in Laon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laon is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,457+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,438 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $931 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $526, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laon
Laon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laon:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laon
Average Daily Rate (ADR) Airbnb Trends in Laon (2025)
Effective short term rental pricing strategy in Laon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laon typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $133+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Laon
Get Live Laon Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Laon (2025)
Peak Season (May, April, June)
- Revenue averages $2,016 per month
- Occupancy rates average 47.6%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,282 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $87
Low Season (January, February, March)
- Revenue drops to average $860 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $87
Seasonality Insights for Laon
- The Airbnb seasonality in Laon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laon's highest earning potential, with monthly revenues capable of climbing to $2,162, occupancy reaching a high of 52.5%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $802, occupancy could drop to 32.9%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laon (2025)
Exploring the top neighborhoods for short-term rentals in Laon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Laon Old Town | Historical area with medieval architecture, cobblestone streets, and a rich history. Attracts visitors interested in heritage and culture, with the opportunity to explore the stunning Cathedral of Laon. | Cathedral of Laon, Palace of the Counts, Ramparts of Laon, Laon Museum, Saint-Jean Church |
| Parc Naturel Régional de l'Aisne | A beautiful natural park offering outdoor activities such as hiking and bird watching. Popular with nature lovers and those looking for a peaceful retreat away from the city. | Hiking trails, Scenic viewpoints, Wildlife watching, Picnic areas, Cycling routes |
| Centre Ville | The bustling city center with shops, cafes, and local markets. Offers a vibrant experience for visitors wanting to enjoy local cuisine and culture. | Place de l'Hôtel de Ville, Shops and boutiques, Cafes and restaurants, Local market, Historical buildings |
| Côteaux de Laon | A residential area with scenic views of the surrounding countryside. Great for families and those wanting a quieter stay while being close to Laon's attractions. | Scenic overlooks, Parks, Local vineyards, Walking paths, Quiet neighborhoods |
| Laon Train Station Area | Conveniently located for travelers arriving by train. Ideal for guests who prioritize easy access to transportation and nearby amenities. | Train station, Nearby cafes, Access to public transport, Local shopping, Easy access to Laon attractions |
| Tourist Route | Popular route leading to different regional attractions. Great for tourists who want to explore the region and visit various sites of interest. | Château de Coucy, Historical landmarks, Scenic drive, Cultural sites, Access to nearby towns |
| Les Faubourgs | A suburban area close to the city center, providing a mix of quiet living and accessibility to amenities. Great for longer stays and family-oriented guests. | Parks, Family-friendly activities, Quiet streets, Local shops, Close to public transport |
| Cultural District | Area centered around cultural experiences like theaters, galleries, and music venues. Attracts those looking for arts and entertainment during their stay. | Local theaters, Art galleries, Music venues, Cultural festivals, Community events |
Understanding Airbnb License Requirements & STR Laws in Laon (2025)
While Laon, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Laon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maison Séraphine - Splendid family home
Entire Place • 7 bedrooms
Le Clos Maldier _ Gîte de la Belle Vue
Entire Place • 7 bedrooms
Le Haut 33: Maison bourgeoise de caractère à Laon
Entire Place • 6 bedrooms
Le Clos Maldier _ Gîte Les Écureuils
Entire Place • 1 bedroom
Maison Séraphine - bed and breakfast 4 people
Private Room • 2 bedrooms
Private Spa Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pierre | 4 | $181,933 | 91 | 4.97/5.0 |
| Jérôme | 2 | $128,929 | 54 | 4.97/5.0 |
| Marie Et Florian | 3 | $54,015 | 181 | 4.86/5.0 |
| Nicolas | 1 | $50,621 | 17 | 5.00/5.0 |
| Isabelle | 4 | $33,776 | 186 | 4.72/5.0 |
| Olivier | 5 | $33,603 | 68 | 4.63/5.0 |
| Sarah | 3 | $32,460 | 88 | 4.41/5.0 |
| Host #61272443 | 1 | $29,973 | 29 | 4.97/5.0 |
| Mélanie & William | 3 | $28,808 | 260 | 4.75/5.0 |
| Olivier | 1 | $24,745 | 152 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laon.
Dive Deeper: Advanced Laon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laon
- The Laon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laon, Apartment/Condo properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 35.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.6%) offer potential for unique stay experiences.
Laon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laon
- The dominant room capacity in Laon is 1 bedroom listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Laon, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Laon.
Laon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laon
- The most common guest capacity trend in Laon vacation rentals is listings accommodating 4 guests (31%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Laon STR market, accounting for 62.0% of listings.
- 13.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laon.
- On average, properties in Laon are equipped to host 3.0 guests.
Laon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laon
- The most common availability pattern in Laon falls within the 181-270 days range, representing 46% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Laon (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
58 listings
76.3% of total
2 Nights
13 listings
17.1% of total
3 Nights
2 listings
2.6% of total
30+ Nights
3 listings
3.9% of total
Key Insights
- The most prevalent minimum stay requirement in Laon is 1 Night, adopted by 76.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.4%) of the Laon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.3% of Laon hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laon.
Laon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
46 listings
61.3% of total
Moderate
21 listings
28% of total
Firm
6 listings
8% of total
Strict
2 listings
2.7% of total
Cancellation Policy Insights for Laon
- The prevailing Airbnb cancellation policy trend in Laon is Flexible, used by 61.3% of listings.
- The market strongly favors guest-friendly terms, with 89.3% of listings offering Flexible or Moderate policies. This suggests guests in Laon may expect booking flexibility.
- Strict cancellation policies are quite rare (2.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.3% market standard in Laon.
- Given the high prevalence of Flexible policies (61.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 2.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Laon.
Laon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laon
- The overall average booking lead time for vacation rentals in Laon is 34 days.
- Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Laon.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Laon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laon (2025)
Amenity Prevalence
Amenity Insights for Laon
- Essential amenities in Laon that guests expect include: Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laon: Hot water, Heating.
- Prioritize adding missing essentials: Hot water, Heating.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laon to stay competitive.
Laon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laon
- The typical guest profile for Airbnb in Laon consists of a mix of domestic (62%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 62.1% of guests.
- Key international markets include France (62.1%) and United Kingdom (17.1%).
- Top languages spoken are French (40%) followed by English (32.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Verdelot | 13 | $3,885 | $300.79 | 46% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| Kluisbergen | 17 | $3,584 | $401.50 | 44% |
| Dourdan | 15 | $3,576 | $223.06 | 52% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |