Cassel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Cassel in 2025? Explore comprehensive Airbnb analytics for Cassel, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Cassel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Cassel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cassel Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cassel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cassel (2025)
Understanding the monthly revenue variations for Airbnb listings in Cassel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cassel is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cassel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,598+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,640 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,177 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $650, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cassel
Cassel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cassel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cassel:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cassel
Average Daily Rate (ADR) Airbnb Trends in Cassel (2025)
Effective short term rental pricing strategy in Cassel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cassel typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Cassel
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Airbnb Seasonality Analysis & Trends in Cassel (2025)
Peak Season (December, September, August)
- Revenue averages $1,546 per month
- Occupancy rates average 37.9%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,325 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $141
Low Season (January, February, March)
- Revenue drops to average $1,105 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $121
Seasonality Insights for Cassel
- The Airbnb seasonality in Cassel shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cassel's highest earning potential, with monthly revenues capable of climbing to $1,579, occupancy reaching a high of 38.8%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,055, occupancy could drop to 25.0%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cassel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cassel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cassel (2025)
Exploring the top neighborhoods for short-term rentals in Cassel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville | The vibrant city center of Cassel, filled with local shops, cafés, and historical landmarks. It's ideal for tourists who want to explore the rich culture and history of the area. | Cassel Town Hall, Musee de Flandre, The Tour de l'Horloge, Place Napoleon, Chateau de Cassel |
| Mont des Cats | A beautiful area surrounding the Mont des Cats, known for its scenic views and hiking trails. Perfect for nature lovers and those seeking tranquility. | Mont des Cats Abbey, Hiking trails, Scenic viewpoints |
| La Cueillette | Known for its local markets and quaint ambiance, La Cueillette attracts visitors looking for authentic French experiences and local produce. | Local markets, Bistro dining, Countryside views |
| Village de Cassel | The surrounding quaint villages of Cassel offer a charming, rural experience, ideal for those who want to escape the city hustle and bustle. | Local farms, Countryside walks, Artisan shops |
| Les Jardins de l'Abbaye | A serene garden area that provides a perfect backdrop for relaxation and nature walks. Great for families and couples looking for a peaceful getaway. | Beautiful gardens, Picnic areas, Historic abbey |
| Puy des Nonains | A hill area that provides panoramic views of the surrounding landscape. Ideal for outdoor enthusiasts and photographers. | Scenic viewpoints, Walking trails, Picnic spots |
| Cassel's Citadel | Historically significant and offering stunning views, the citadel attracts history buffs and tourists interested in military architecture. | Historical tours, Guided walks, Photography spots |
| Le Vieux Cassel | The historic old part of Cassel with cobbled streets and ancient buildings, perfect for those interested in history and architecture. | Old buildings, Historic sites, Charming streets |
Understanding Airbnb License Requirements & STR Laws in Cassel (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Cassel. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cassel to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Cassel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Casselbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
" Le Télégraphe" loft
Entire Place • 4 bedrooms
detached house on Mount Kassel
Entire Place • 4 bedrooms
Duvet
Private Room • N/A
Elegance gens du nord
Private Room • 1 bedroom
Suite avec jacuzzi Spa et sauna "Un autre monde"
Private Room • 1 bedroom
cassel center house
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cassel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cassel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #131153241 | 3 | $62,735 | 73 | 3.07/5.0 |
| François | 2 | $42,740 | 149 | 4.91/5.0 |
| Carine | 2 | $41,719 | 25 | 2.36/5.0 |
| Cathy | 1 | $26,002 | 36 | 4.64/5.0 |
| Adrien | 1 | $21,067 | 32 | 4.53/5.0 |
| Nathalie | 1 | $16,562 | 38 | 4.92/5.0 |
| Guillaume | 1 | $16,075 | 168 | 4.91/5.0 |
| Annick | 2 | $14,246 | 50 | 4.86/5.0 |
| Philippe | 1 | $10,040 | 55 | 4.89/5.0 |
| Ludivine | 1 | $9,542 | 53 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cassel.
Dive Deeper: Advanced Cassel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cassel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCassel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cassel
- The Cassel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 26.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Cassel, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Cassel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cassel
- The dominant room capacity in Cassel is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Cassel, indicating a high concentration in these sizes.
- A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cassel.
Cassel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cassel
- The most common guest capacity trend in Cassel vacation rentals is listings accommodating 2 guests (31.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Cassel STR market, accounting for 47.4% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cassel.
- On average, properties in Cassel are equipped to host 3.6 guests.
Cassel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cassel
- The most common availability pattern in Cassel falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cassel (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cassel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
50% of total
2 Nights
5 listings
27.8% of total
3 Nights
1 listings
5.6% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Cassel is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Cassel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Cassel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Cassel hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cassel.
Cassel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
44.4% of total
Moderate
8 listings
44.4% of total
Firm
1 listings
5.6% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Cassel
- The prevailing Airbnb cancellation policy trend in Cassel is Flexible, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 88.8% of listings offering Flexible or Moderate policies. This suggests guests in Cassel may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Cassel.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cassel.
Cassel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cassel
- The overall average booking lead time for vacation rentals in Cassel is 60 days.
- Guests book furthest in advance for stays during May (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (94 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Cassel.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Cassel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cassel (2025)
Amenity Prevalence
Amenity Insights for Cassel
- Popular amenities like Hair dryer, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Hair dryer or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cassel to stay competitive.
Cassel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cassel
- The typical guest profile for Airbnb in Cassel consists of primarily domestic travelers (65%), often arriving from nearby Lille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 65.4% of guests.
- Key international markets include France (65.4%) and Belgium (9.8%).
- Top languages spoken are French (35.3%) followed by English (33.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lille and Le Mans.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cassel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| Kluisbergen | 17 | $3,584 | $401.50 | 44% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Ellezelles | 13 | $3,492 | $292.68 | 45% |
| Ronse - Renaix | 27 | $3,182 | $335.41 | 34% |
| Tardinghen | 12 | $3,021 | $261.55 | 40% |
| Muids | 14 | $2,846 | $352.42 | 39% |