Bray-Dunes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Bray-Dunes in 2025? Explore comprehensive Airbnb analytics for Bray-Dunes, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Bray-Dunes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 141 active listings.
Whether you're considering an Airbnb investment in Bray-Dunes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bray-Dunes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bray-Dunes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bray-Dunes (2025)
Understanding the monthly revenue variations for Airbnb listings in Bray-Dunes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bray-Dunes is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bray-Dunes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,376+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,381 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,518 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $863, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bray-Dunes
Bray-Dunes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bray-Dunes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bray-Dunes:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bray-Dunes
Average Daily Rate (ADR) Airbnb Trends in Bray-Dunes (2025)
Effective short term rental pricing strategy in Bray-Dunes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bray-Dunes typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $191+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Bray-Dunes
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Airbnb Seasonality Analysis & Trends in Bray-Dunes (2025)
Peak Season (August, July, May)
- Revenue averages $2,778 per month
- Occupancy rates average 62.1%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,724 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $125
Low Season (January, February, November)
- Revenue drops to average $1,017 per month
- Occupancy decreases to average 26.1%
- Daily rates adjust to average $123
Seasonality Insights for Bray-Dunes
- The Airbnb seasonality in Bray-Dunes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bray-Dunes's highest earning potential, with monthly revenues capable of climbing to $2,967, occupancy reaching a high of 73.3%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $897, occupancy could drop to 22.1%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bray-Dunes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bray-Dunes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bray-Dunes (2025)
Exploring the top neighborhoods for short-term rentals in Bray-Dunes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Bray-Dunes | Popular beach area known for its sandy shores and family-friendly atmosphere. Ideal for tourists looking for a seaside getaway with various water activities and nearby restaurants. | Bray-Dunes Beach, Nautical Activities, Promenade des Dunes, Local Seafood Restaurants, Dune Nature Reserve |
| Dunes de Flandre | A protected natural area that offers stunning views and outdoor activities. Perfect for nature lovers and those seeking tranquility away from crowded tourist spots. | Walking and Cycling Trails, Birdwatching, Picnic Areas, Scenic Dune Views |
| Bray-Dunes Town Center | The heart of Bray-Dunes featuring shops, cafes, and local culture. Great for tourists who want to explore local life and enjoy nearby amenities. | Local Shops, Cafes and Bistros, Markets, Cultural Events |
| Fort des Dunes | Historical fortification offering a glimpse into the region's military history. A must-visit for history buffs and those interested in heritage tourism. | Fort des Dunes Museum, Historical Tours, Scenic Views of the Coast |
| Côte d'Opale | Scenic coastal area known for breathtaking cliffs and seascapes. Attractive for visitors who appreciate natural beauty and outdoor adventures. | Cliff Walks, Photography Spots, Local Wineries, Trekking |
| Zen Park Bray-Dunes | A peaceful park that offers relaxation and recreational activities. Ideal for families and tourists looking for green spaces and leisure. | Play Areas for Children, Walking Paths, Picnic Spots, Seasonal Events |
| Nearby Oostende | A quick trip across the border to Belgium's seaside gem. Offers a different cultural experience with vibrant nightlife and dining options. | Oostende Beach, Royal Galleries, Local Cuisine, Cultural Events |
| Local Festivals | Bray-Dunes hosts various festivals throughout the year, attracting visitors from all over. Excellent for immersion in local culture and community. | Festival of Sail, Summer Music Festival, Food and Wine Festivals |
Understanding Airbnb License Requirements & STR Laws in Bray-Dunes (2025)
While Bray-Dunes, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bray-Dunes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Bray-Dunes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bray-Dunesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large 8-bedroom villa with Balneotherapy
Entire Place • 8 bedrooms
Large house a stone's throw from the sea
Entire Place • 4 bedrooms
Suite Deluxe & SPA #Wabi-Sabi#
Entire Place • 1 bedroom
House with garden: beach 250m away
Entire Place • 4 bedrooms
Large seaside apartment
Entire Place • 3 bedrooms
Family home with sea view
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bray-Dunes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bray-Dunes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Geoffrey | 24 | $275,156 | 194 | 2.49/5.0 |
| Christelle | 1 | $68,877 | 55 | 4.87/5.0 |
| Elodie | 3 | $66,746 | 203 | 4.83/5.0 |
| Jean-Paul | 1 | $56,353 | 39 | 4.77/5.0 |
| Teddy | 1 | $56,299 | 44 | 4.98/5.0 |
| Pierre-Daniel | 1 | $46,490 | 11 | 4.91/5.0 |
| Florent | 1 | $42,766 | 41 | 4.49/5.0 |
| Karim | 2 | $41,565 | 87 | 4.55/5.0 |
| Marion | 1 | $40,975 | 24 | 4.83/5.0 |
| Nathalie | 1 | $38,485 | 43 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bray-Dunes.
Dive Deeper: Advanced Bray-Dunes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bray-Dunes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBray-Dunes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bray-Dunes
- The Bray-Dunes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 141 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bray-Dunes, Apartment/Condo properties are the most common (75.9%), reflecting the local real estate landscape.
- Houses represent a significant 22.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.4%) offer potential for unique stay experiences.
Bray-Dunes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bray-Dunes
- The dominant room capacity in Bray-Dunes is 2 bedrooms listings, making up 41.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.2% of the active Airbnb listings in Bray-Dunes, indicating a high concentration in these sizes.
- A significant 26.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bray-Dunes.
Bray-Dunes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bray-Dunes
- The most common guest capacity trend in Bray-Dunes vacation rentals is listings accommodating 4 guests (35.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Bray-Dunes STR market, accounting for 51.8% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bray-Dunes.
- On average, properties in Bray-Dunes are equipped to host 4.9 guests.
Bray-Dunes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bray-Dunes
- The most common availability pattern in Bray-Dunes falls within the 181-270 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bray-Dunes (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bray-Dunes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
21.1% of total
2 Nights
52 listings
40.6% of total
3 Nights
15 listings
11.7% of total
4-6 Nights
11 listings
8.6% of total
7-29 Nights
6 listings
4.7% of total
30+ Nights
17 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Bray-Dunes is 2 Nights, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.7%) of the Bray-Dunes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Bray-Dunes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.6% of Bray-Dunes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bray-Dunes.
Bray-Dunes Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
14% of total
Moderate
46 listings
38% of total
Firm
26 listings
21.5% of total
Strict
32 listings
26.4% of total
Cancellation Policy Insights for Bray-Dunes
- The prevailing Airbnb cancellation policy trend in Bray-Dunes is Moderate, used by 38% of listings.
- There's a relatively balanced mix between guest-friendly (52.0%) and stricter (47.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38% market standard in Bray-Dunes.
- Regularly review your cancellation policy against competitors and market demand shifts in Bray-Dunes.
Bray-Dunes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bray-Dunes
- The overall average booking lead time for vacation rentals in Bray-Dunes is 46 days.
- Guests book furthest in advance for stays during July (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Bray-Dunes.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Bray-Dunes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bray-Dunes (2025)
Amenity Prevalence
Amenity Insights for Bray-Dunes
- Essential amenities in Bray-Dunes that guests expect include: TV, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bray-Dunes: TV, Kitchen, Heating.
- Prioritize adding missing essentials: TV, Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bray-Dunes to stay competitive.
Bray-Dunes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bray-Dunes
- The typical guest profile for Airbnb in Bray-Dunes consists of a mix of domestic (43%) and international guests, with top international origins including Belgium, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 43.0% of guests.
- Key international markets include France (43%) and Belgium (34.7%).
- Top languages spoken are French (36.8%) followed by English (33.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bray-Dunes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Kluisbergen | 17 | $3,584 | $401.50 | 44% |
| Ellezelles | 13 | $3,492 | $292.68 | 45% |
| Ronse - Renaix | 27 | $3,182 | $335.41 | 34% |
| Tardinghen | 12 | $3,021 | $261.55 | 40% |
| Damme | 54 | $2,801 | $216.63 | 44% |
| Bruges | 795 | $2,796 | $189.99 | 53% |
| Maldegem | 30 | $2,787 | $215.01 | 47% |
| Langemark - Poelkapelle | 14 | $2,786 | $212.27 | 45% |