Boulogne-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Boulogne-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Boulogne-sur-Mer, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Boulogne-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 619 active listings.
Whether you're considering an Airbnb investment in Boulogne-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Boulogne-sur-Mer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Boulogne-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Boulogne-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Boulogne-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Boulogne-sur-Mer is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Boulogne-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,510+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,759 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,094 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $560, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Boulogne-sur-Mer
Boulogne-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Boulogne-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Boulogne-sur-Mer:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Boulogne-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in Boulogne-sur-Mer (2025)
Effective short term rental pricing strategy in Boulogne-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Boulogne-sur-Mer typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Boulogne-sur-Mer
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Airbnb Seasonality Analysis & Trends in Boulogne-sur-Mer (2025)
Peak Season (August, July, May)
- Revenue averages $1,887 per month
- Occupancy rates average 56.7%
- Daily rates average $93
Shoulder Season
- Revenue averages $1,251 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $89
Low Season (January, February, March)
- Revenue drops to average $771 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $86
Seasonality Insights for Boulogne-sur-Mer
- The Airbnb seasonality in Boulogne-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Boulogne-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $2,082, occupancy reaching a high of 67.6%, and ADRs peaking at $94.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $719, occupancy could drop to 28.9%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Boulogne-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Boulogne-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Boulogne-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Boulogne-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Port | Boulogne-sur-Mer’s vibrant port area is bustling with activities and attractions. Ideal for guests looking to explore seafood dining and beach access, with picturesque views of the marina. | Boulogne Fish Market, Nausicaá National Sea Centre, Boulogne-sur-Mer Old Port, Restaurants along the waterfront, Fishing boats and maritime activities |
| Old Town | The historic center of Boulogne-sur-Mer offers a charming atmosphere with cobbled streets and medieval architecture. It's perfect for travelers interested in history and culture. | The Belfry of Boulogne-sur-Mer, St. Nicholas Church, The castle ruins, Old town ramparts, Museums including Musée de la Marine |
| Plage de Boulogne | This beach area is great for sun seekers and families. It has a beautiful beach with various water activities and is a hotspot during the summer months. | Plage de Boulogne Beach, Water sports activities, Beachfront restaurants, Promenade along the beach, Coastal walking paths |
| Naussicaá | As home to one of the largest aquariums in Europe, this area attracts families and marine life enthusiasts. It’s an ideal spot for educational tourism. | Nausicaá National Sea Centre, Seaside parks, Aquarium tours, Educational workshops, Nearby cafes and shops |
| Capécure | Known for its beautiful parks and gardens, this area appeals to nature lovers and those seeking a peaceful environment close to the city amenities. | Capécure Park, Walking and biking trails, Gardens, Wildlife observation, Nearby local markets |
| Centre Ville | The city center offers a mix of shopping, dining, and cultural activities. Perfect for travelers who want accessible amenities and local experiences. | Shopping streets like Rue de Lille, Cafés and restaurants, Cultural events, Boulogne Market, Local artisans and boutiques |
| Boulogne Marina | The Marina area is ideal for guests who enjoy sailing and waterfront activities. It's also a scenic spot for leisure walks and dining. | Marina promenade, Boat rentals, Sailing schools, Maritime events, Restaurants overlooking the marina |
| Les Six Bourgeois | This neighborhood is known for its historic significance and cultural heritage. It's ideal for guests interested in local history and art. | Statue Les Six Bourgeois, Art galleries, Historic walks, Cultural events, Theatre and performances |
Understanding Airbnb License Requirements & STR Laws in Boulogne-sur-Mer (2025)
While Boulogne-sur-Mer, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Boulogne-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Boulogne-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Boulogne-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"The unexpected", 12 people in the old town
Entire Place • 6 bedrooms
Au Charme d 'Opale
Entire Place • 4 bedrooms
NEW NEAR NAUSICAA 💎💎 Mille et Un Rêve💎💎
Entire Place • 3 bedrooms
New near Nausicaa! A thousand and a charm
Entire Place • 3 bedrooms
La Notre Dame
Entire Place • 5 bedrooms
Villa Notre-Dame
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Boulogne-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Boulogne-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie | 6 | $172,547 | 533 | 4.79/5.0 |
| Mayliss | 9 | $172,437 | 525 | 4.47/5.0 |
| L'Avenue Des Voyageurs | 7 | $148,821 | 296 | 4.61/5.0 |
| Hélène & Manu | 3 | $138,029 | 87 | 4.93/5.0 |
| Robin | 10 | $118,672 | 369 | 4.75/5.0 |
| Conciergerie Leroy | 11 | $117,816 | 54 | 3.17/5.0 |
| Rémy | 9 | $111,107 | 1067 | 4.24/5.0 |
| Alban | 6 | $106,024 | 162 | 4.72/5.0 |
| Jean-Yves | 8 | $102,237 | 187 | 4.51/5.0 |
| Denis | 4 | $95,749 | 36 | 3.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Boulogne-sur-Mer.
Dive Deeper: Advanced Boulogne-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Boulogne-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBoulogne-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Boulogne-sur-Mer
- The Boulogne-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 619 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Boulogne-sur-Mer, Apartment/Condo properties are the most common (82.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 2.9%) offer potential for unique stay experiences.
Boulogne-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Boulogne-sur-Mer
- The dominant room capacity in Boulogne-sur-Mer is 1 bedroom listings, making up 51.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.6% of the active Airbnb listings in Boulogne-sur-Mer, indicating a high concentration in these sizes.
- With over half the market (51.2%) consisting of studios or 1-bedroom units, Boulogne-sur-Mer is particularly well-suited for individuals or couples.
Boulogne-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Boulogne-sur-Mer
- The most common guest capacity trend in Boulogne-sur-Mer vacation rentals is listings accommodating 4 guests (37.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Boulogne-sur-Mer STR market, accounting for 66.0% of listings.
- 18.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Boulogne-sur-Mer.
- On average, properties in Boulogne-sur-Mer are equipped to host 3.7 guests.
Boulogne-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Boulogne-sur-Mer
- The most common availability pattern in Boulogne-sur-Mer falls within the 181-270 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Boulogne-sur-Mer (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Boulogne-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
215 listings
38.3% of total
2 Nights
228 listings
40.6% of total
3 Nights
23 listings
4.1% of total
4-6 Nights
12 listings
2.1% of total
7-29 Nights
5 listings
0.9% of total
30+ Nights
79 listings
14.1% of total
Key Insights
- The most prevalent minimum stay requirement in Boulogne-sur-Mer is 2 Nights, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.9%) of the Boulogne-sur-Mer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.1%) caters to monthly stays (30+ nights) in Boulogne-sur-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.6% of Boulogne-sur-Mer hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Boulogne-sur-Mer.
Boulogne-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
174 listings
32.2% of total
Moderate
195 listings
36% of total
Firm
79 listings
14.6% of total
Strict
93 listings
17.2% of total
Cancellation Policy Insights for Boulogne-sur-Mer
- The prevailing Airbnb cancellation policy trend in Boulogne-sur-Mer is Moderate, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (68.2%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36% market standard in Boulogne-sur-Mer.
- Regularly review your cancellation policy against competitors and market demand shifts in Boulogne-sur-Mer.
Boulogne-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Boulogne-sur-Mer
- The overall average booking lead time for vacation rentals in Boulogne-sur-Mer is 35 days.
- Guests book furthest in advance for stays during July (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Boulogne-sur-Mer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Boulogne-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Boulogne-sur-Mer (2025)
Amenity Prevalence
Amenity Insights for Boulogne-sur-Mer
- Essential amenities in Boulogne-sur-Mer that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Boulogne-sur-Mer: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Boulogne-sur-Mer to stay competitive.
Boulogne-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Boulogne-sur-Mer
- The typical guest profile for Airbnb in Boulogne-sur-Mer consists of a mix of domestic (61%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 61.1% of guests.
- Key international markets include France (61.1%) and Belgium (15.5%).
- Top languages spoken are French (41.4%) followed by English (32.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Boulogne-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |