Ault Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Ault in 2025? Explore comprehensive Airbnb analytics for Ault, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Ault, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 212 active listings.
Whether you're considering an Airbnb investment in Ault, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ault Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ault Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ault (2025)
Understanding the monthly revenue variations for Airbnb listings in Ault is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ault is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ault across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,164+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,023 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,253 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $661, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ault
Ault Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ault STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ault:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ault
Average Daily Rate (ADR) Airbnb Trends in Ault (2025)
Effective short term rental pricing strategy in Ault involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ault typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $182+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Ault
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Airbnb Seasonality Analysis & Trends in Ault (2025)
Peak Season (August, July, May)
- Revenue averages $2,571 per month
- Occupancy rates average 58.7%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,493 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $117
Low Season (January, February, March)
- Revenue drops to average $777 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $117
Seasonality Insights for Ault
- The Airbnb seasonality in Ault shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ault's highest earning potential, with monthly revenues capable of climbing to $2,926, occupancy reaching a high of 73.3%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $717, occupancy could drop to 19.5%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ault.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ault seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ault (2025)
Exploring the top neighborhoods for short-term rentals in Ault? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ault Beach | Ault Beach is known for its scenic cliffs and sandy beaches, making it a popular destination for tourists looking for a coastal escape. The picturesque views and relaxing atmosphere attract families and couples alike. | Ault Beach, Baie de Somme, Le Bois de Cise, Hiking trails along the cliffs, Local seafood restaurants |
| Ault Town Center | The town center offers a charming local experience with shops, cafes, and restaurants. Its accessibility and community vibe make it appealing for visitors who wish to immerse themselves in local culture. | Church of Saint-Pierre, Local markets, Cafes and bakeries, Artisan shops, Cultural festivals |
| Les Falaises d'Ault | This area is renowned for its stunning chalk cliffs and natural beauty, attracting visitors for hiking and photography. It provides a unique backdrop for vacationers who appreciate nature and outdoor activities. | Cliffs of Ault, Hiking paths, Bird watching, Picnic areas |
| Ault's Viewpoints | The viewpoints along the coast offer breathtaking panoramas of the English Channel. It's a favorite spot for photographers and nature lovers, making it a great choice for an Airbnb with scenic value. | Scenic viewpoints, Coastal paths, Sunset viewing, Photography spots |
| Nearby Tréport | Tréport is a nearby coastal town that offers additional attractions, including a bustling port, restaurants, and entertainment options. Visitors to Ault often explore Tréport for its vibrant atmosphere. | Tréport Beach, Funicular railway, Restaurants along the harbor, Market square |
| Cise Plage | Cise Beach is known for its clear waters and peaceful surroundings, making it ideal for a relaxing getaway. It draws families and couples looking for tranquility by the sea. | Cise Beach, Picnic spots, Surfing opportunities, Nearby hiking trails |
| Ault's Festivals | Throughout the year, Ault hosts various cultural and culinary festivals that attract tourists. This creates demand for short-term rentals as visitors come to experience the local culture. | Local food festivals, Cultural events, Music festivals |
| Natural Reserve of the Somme | This nearby natural reserve is a haven for wildlife and nature enthusiasts. Its proximity makes Ault a conduit for those wanting to visit the reserve, boosting interest in Airbnb stays. | Bird watching, Hiking trails, Guided nature tours, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Ault (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Ault. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ault to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Ault (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aultbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Renovated family home
Entire Place • 7 bedrooms
Villa 180 m2 at 2mn beach Ault
Entire Place • 6 bedrooms
*Beautiful Villa Belle Époque* in front of the sea
Entire Place • 5 bedrooms
Sea-side villa
Entire Place • 5 bedrooms
Maison d 'Ault - Brise Du Large
Entire Place • 6 bedrooms
Villa Plaisance au bois de Cise
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ault (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ault based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Conciergerie | 29 | $264,771 | 606 | 4.03/5.0 |
| Charlotte Et Quentin | 6 | $117,049 | 446 | 4.92/5.0 |
| La Conciergerie Trois Villes S | 5 | $115,949 | 158 | 4.81/5.0 |
| Séverine | 7 | $81,074 | 298 | 4.89/5.0 |
| Naomi | 5 | $76,975 | 23 | 2.85/5.0 |
| Xavier | 1 | $71,321 | 5 | 4.80/5.0 |
| Florent | 1 | $66,971 | 22 | 4.64/5.0 |
| Philippe | 3 | $66,558 | 126 | 4.77/5.0 |
| Nadège | 1 | $66,075 | 66 | 4.80/5.0 |
| Sophie | 1 | $63,708 | 32 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ault.
Dive Deeper: Advanced Ault STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ault. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAult Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ault
- The Ault Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 212 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ault, Apartment/Condo properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 34.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Ault Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ault
- The dominant room capacity in Ault is 1 bedroom listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.4% of the active Airbnb listings in Ault, indicating a high concentration in these sizes.
- A significant 22.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ault.
Ault Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ault
- The most common guest capacity trend in Ault vacation rentals is listings accommodating 4 guests (35.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ault STR market, accounting for 66.0% of listings.
- 25.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ault.
- On average, properties in Ault are equipped to host 4.1 guests.
Ault Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ault
- The most common availability pattern in Ault falls within the 181-270 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ault (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ault Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
17% of total
2 Nights
92 listings
46% of total
3 Nights
12 listings
6% of total
4-6 Nights
9 listings
4.5% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
52 listings
26% of total
Key Insights
- The most prevalent minimum stay requirement in Ault is 2 Nights, adopted by 46% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the Ault Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26%) caters to monthly stays (30+ nights) in Ault, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46% of Ault hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17% currently do.
- A 2-night minimum appears standard (46%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 26% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ault.
Ault Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
50 listings
26.2% of total
Moderate
59 listings
30.9% of total
Firm
33 listings
17.3% of total
Strict
49 listings
25.7% of total
Cancellation Policy Insights for Ault
- The prevailing Airbnb cancellation policy trend in Ault is Moderate, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (43.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.9% market standard in Ault.
- Regularly review your cancellation policy against competitors and market demand shifts in Ault.
Ault STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ault
- The overall average booking lead time for vacation rentals in Ault is 38 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Ault.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Ault averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ault (2025)
Amenity Prevalence
Amenity Insights for Ault
- Essential amenities in Ault that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ault: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ault to stay competitive.
Ault Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ault
- The typical guest profile for Airbnb in Ault consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 78.3% of guests.
- Key international markets include France (78.3%) and Belgium (9.3%).
- Top languages spoken are French (44.8%) followed by English (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ault Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |