Toul Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France
Is Airbnb profitable in Toul in 2025? Explore comprehensive Airbnb analytics for Toul, Grand Est, France to uncover income potential. This 2025 STR market report for Toul, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Toul, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toul Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toul Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toul (2025)
Understanding the monthly revenue variations for Airbnb listings in Toul is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toul is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toul across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,906+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,344 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $901 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $410, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toul
Toul Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toul STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toul:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toul
Average Daily Rate (ADR) Airbnb Trends in Toul (2025)
Effective short term rental pricing strategy in Toul involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toul typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $74 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Toul
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Airbnb Seasonality Analysis & Trends in Toul (2025)
Peak Season (May, August, July)
- Revenue averages $1,380 per month
- Occupancy rates average 54.7%
- Daily rates average $77
Shoulder Season
- Revenue averages $1,012 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $75
Low Season (February, March, September)
- Revenue drops to average $629 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $73
Seasonality Insights for Toul
- The Airbnb seasonality in Toul shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toul's highest earning potential, with monthly revenues capable of climbing to $1,423, occupancy reaching a high of 58.3%, and ADRs peaking at $78.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $419, occupancy could drop to 25.6%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toul.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toul seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toul (2025)
Exploring the top neighborhoods for short-term rentals in Toul? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Toul | Charming historical area with medieval architecture and rich history. Attracts tourists interested in culture and heritage, with close proximity to local attractions and restaurants. | Toul Cathedral, The Museum of Art and History, Place Jean Lefèvre, The Ramparts of Toul, Saint-Étienne Church, Museum of the Art of Contemporain |
| Place de la République | Central square that serves as a hub for locals and tourists with shops, cafes, and restaurants. A great spot for visitors looking for dining and nightlife options. | Cafés and restaurants, Shopping outlets, Local markets, Cultural events, Nearby parks |
| Barrage de Gondreville | Beautiful scenic area near the dam, perfect for outdoor activities and relaxation. Popular among those looking for nature-related experiences. | Lake Gondreville, Nature trails, Fishing spots, Parks, Picnic areas |
| Côte de Toul | A residential area with lush greenery and quiet surroundings. Ideal for longer stays and family-oriented visits, offering peaceful accommodation. | Local parks, Walking trails, Family-friendly attractions |
| Nicolas de Staël Park | A lovely park area that hosts events and gatherings, making it a vibrant spot for locals and visitors alike. Great for outdoor activities. | Public art installations, Jogging paths, Picnic areas, Event spaces |
| Toul Railway Station Area | Conveniently located for travelers, this area is vital for transport access, making it ideal for short-term stays for those passing through. | Train travel options, Local transport links, Nearby amenities and shops |
| Esplanade de la Gare | Another central area close to the train station, with dining and shopping options, perfect for visitors seeking convenience and accessibility. | Restaurants and cafes, Shopping opportunities, Cultural sites |
| Château de Malbrouck | A historical site just outside Toul, offering cultural immersion and education about the region's history. Great spot for day trips inside a unique setting. | Château tours, Historical exhibitions, Scenic views, Gardens |
Understanding Airbnb License Requirements & STR Laws in Toul (2025)
While Toul, Grand Est, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toul to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Toul (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toulbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Warm house with free parking on premises
Entire Place • 2 bedrooms
Chazot farm in Toul a stone's throw from Nancy
Entire Place • 3 bedrooms
Toul superb apartment in the center
Entire Place • 1 bedroom
Cozy apartment - city center
Entire Place • 1 bedroom
6 person apartment
Entire Place • 2 bedrooms
Exceptional contemporary house 3 bedrooms.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toul (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toul based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raphael | 2 | $24,904 | 234 | 4.85/5.0 |
| Guevorg | 1 | $22,312 | 14 | 4.57/5.0 |
| Roger | 2 | $19,327 | 99 | 4.91/5.0 |
| Jean-Marc Et Clarisse | 1 | $19,019 | 32 | 4.69/5.0 |
| Michel | 1 | $18,145 | 98 | 4.95/5.0 |
| Elodie | 1 | $15,402 | 62 | 4.92/5.0 |
| Anaïs & Henri | 1 | $15,024 | 42 | 4.79/5.0 |
| Ricardo | 1 | $14,967 | 13 | 5.00/5.0 |
| Valentine | 1 | $13,972 | 53 | 4.81/5.0 |
| Aline | 1 | $13,815 | 63 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toul.
Dive Deeper: Advanced Toul STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toul. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToul Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toul
- The Toul Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.3% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toul, Apartment/Condo properties are the most common (65.6%), reflecting the local real estate landscape.
- Houses represent a significant 31.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.1%) offer potential for unique stay experiences.
Toul Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toul
- The dominant room capacity in Toul is 1 bedroom listings, making up 53.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.6% of the active Airbnb listings in Toul, indicating a high concentration in these sizes.
- With over half the market (53.1%) consisting of studios or 1-bedroom units, Toul is particularly well-suited for individuals or couples.
Toul Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toul
- The most common guest capacity trend in Toul vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Toul STR market, accounting for 53.1% of listings.
- 18.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toul.
- On average, properties in Toul are equipped to host 3.3 guests.
Toul Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toul
- The most common availability pattern in Toul falls within the 181-270 days range, representing 34.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Toul (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toul Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
50% of total
2 Nights
12 listings
40% of total
3 Nights
1 listings
3.3% of total
4-6 Nights
1 listings
3.3% of total
30+ Nights
1 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Toul is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Toul Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Toul hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toul.
Toul Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
51.6% of total
Moderate
7 listings
22.6% of total
Firm
3 listings
9.7% of total
Strict
5 listings
16.1% of total
Cancellation Policy Insights for Toul
- The prevailing Airbnb cancellation policy trend in Toul is Flexible, used by 51.6% of listings.
- The market strongly favors guest-friendly terms, with 74.2% of listings offering Flexible or Moderate policies. This suggests guests in Toul may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51.6% market standard in Toul.
- Given the high prevalence of Flexible policies (51.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Toul.
Toul STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toul
- The overall average booking lead time for vacation rentals in Toul is 35 days.
- Guests book furthest in advance for stays during May (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Toul.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Toul averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toul (2025)
Amenity Prevalence
Amenity Insights for Toul
- Essential amenities in Toul that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toul: Heating, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toul to stay competitive.
Toul Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toul
- The typical guest profile for Airbnb in Toul consists of a mix of domestic (61%) and international guests, often arriving from nearby Nancy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 60.9% of guests.
- Key international markets include France (60.9%) and Netherlands (13.6%).
- Top languages spoken are French (34.5%) followed by English (32.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nancy and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toul Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Corgoloin | 10 | $3,314 | $296.49 | 44% |
| Ventron | 82 | $2,809 | $278.41 | 36% |
| Léglise | 21 | $2,804 | $259.32 | 38% |
| Bairon et ses environs | 11 | $2,800 | $219.30 | 31% |
| Libin | 46 | $2,632 | $218.34 | 42% |
| Saint-Romain | 17 | $2,563 | $306.82 | 34% |
| Liézey | 21 | $2,556 | $262.98 | 37% |
| Ralingen | 14 | $2,546 | $163.51 | 50% |
| La Chapelle-devant-Bruyères | 20 | $2,539 | $187.14 | 42% |
| Savigny-lès-Beaune | 27 | $2,426 | $220.70 | 43% |