Thann Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Thann in 2025? Explore comprehensive Airbnb analytics for Thann, Grand Est, France to uncover income potential. This 2025 STR market report for Thann, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.

Whether you're considering an Airbnb investment in Thann, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thann Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Thann Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$96
The average rental revenue earned for an occupied room per day in Thann.
Occupancy Rate(?)
49.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,625
Typical annual income for an Airbnb listing in Thann. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.3%
Positive growth (7.3%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Thann.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Thann.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
37
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Thann (2025)

Understanding the monthly revenue variations for Airbnb listings in Thann is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thann is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thann across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,465+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,794 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,015 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $614, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Thann

Thann Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Thann STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thann:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 48%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Thann

Average Daily Rate (ADR) Airbnb Trends in Thann (2025)

Effective short term rental pricing strategy in Thann involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thann typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
  • Typical properties (Median) charge around $66 per night.
  • Entry-level properties (Bottom 25%) earn around $46 per night.

Average Daily Rate (ADR) Trend by Month in Thann

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Airbnb Seasonality Analysis & Trends in Thann (2025)

Peak Season (December, August, May)
  • Revenue averages $2,011 per month
  • Occupancy rates average 61.7%
  • Daily rates average $96
Shoulder Season
  • Revenue averages $1,528 per month
  • Occupancy maintains around 48.3%
  • Daily rates hold near $91
Low Season (January, February, March)
  • Revenue drops to average $1,054 per month
  • Occupancy decreases to average 35.4%
  • Daily rates adjust to average $99

Seasonality Insights for Thann

  • The Airbnb seasonality in Thann shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Thann's highest earning potential, with monthly revenues capable of climbing to $2,229, occupancy reaching a high of 68.3%, and ADRs peaking at $105.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $933, occupancy could drop to 34.5%, and ADRs may adjust down to $89.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thann.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Thann seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Thann (2025)

Exploring the top neighborhoods for short-term rentals in Thann? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Thann City Center
The historical center of Thann offers charming streets, local shops, and cafes, making it attractive for tourists visiting the Alsace region.
Saint-Théodore Church, Thann Historical Museum, St. John's Gate, Local artisan shops, Cafes and restaurants
Crestview Mountain
Just outside Thann, this area provides beautiful hiking trails and stunning views, ideal for nature lovers and outdoor activities.
Hiking trails, Panoramic views, Nature parks, Mountain biking, Picnic spots
Winzenheim
A picturesque village near Thann, known for its vineyards and scenic landscapes, appealing to wine enthusiasts and those seeking a tranquil retreat.
Vineyards, Wine tasting tours, Countryside walks, Local festivals, Scenic views
Murbach
A quaint village famous for its Abbey, attracting visitors interested in history, architecture, and serene environments.
Murbach Abbey, Church of Saint-Antoine, Nature trails, Cultural events, Historical sites
Belfort
A larger city near Thann with historical significance and various attractions, suitable for business and leisure travelers.
Belfort Lion, The Citadel, Museums, Local cuisine, Parks and outdoor spaces
Fromagerie du Ruhl
A unique cheese farm near Thann that attracts food lovers and those interested in local culinary experiences.
Cheese making tours, Tasting sessions, Local dairy products, Farm events, Scenic countryside
Cernay
Close to Thann, Cernay offers a balance of urban amenities and access to nature, appealing to a broad range of guests.
Parc de la Petite Camargue, Cernay History Museum, Shopping areas, Vibrant dining scene, Cultural events
Ranspach
A charming small village with rich natural surroundings, perfect for those wanting a peaceful stay with easy access to nature.
Hiking paths, Local parks, Traditional Alsace architecture, Community events, Nature reserves

Understanding Airbnb License Requirements & STR Laws in Thann (2025)

While Thann, Grand Est, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thann to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in Thann (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Thannbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Live Alsace! Piscine, Montagne&Noël Magique

Live Alsace! Piscine, Montagne&Noël Magique

Entire Place • 4 bedrooms

$63,495
Revenue
71.2%
Occupancy
$286.46
Daily Rate
Large cottage of 200 m²

Large cottage of 200 m²

Entire Place • 6 bedrooms

$42,632
Revenue
70.1%
Occupancy
$188.08
Daily Rate
Large panoramic home

Large panoramic home

Entire Place • 4 bedrooms

$39,712
Revenue
35.0%
Occupancy
$214.90
Daily Rate
VILLA Panorama 250 M2,12 pers, park, Family-Pro

VILLA Panorama 250 M2,12 pers, park, Family-Pro

Entire Place • 7 bedrooms

$36,466
Revenue
26.5%
Occupancy
$370.07
Daily Rate
Gite A l 'Ancienne Forge - House with garden

Gite A l 'Ancienne Forge - House with garden

Entire Place • 3 bedrooms

$34,442
Revenue
64.1%
Occupancy
$127.32
Daily Rate
Single-family home - Thann

Single-family home - Thann

Entire Place • 3 bedrooms

$31,097
Revenue
48.6%
Occupancy
$122.66
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Thann (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Thann based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
MathFred1$63,495184.83/5.0
Fanny1$42,6321244.74/5.0
Andréa1$39,712104.90/5.0
Mathieu1$36,466634.86/5.0
Emilie1$34,442195.00/5.0
Kadir1$31,097494.82/5.0
Caroline1$30,689164.94/5.0
Sebastien2$27,5011824.92/5.0
Laetitia1$23,6992424.83/5.0
Claire Et Pascal1$19,6671064.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thann.

Dive Deeper: Advanced Thann STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thann. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Thann Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Thann

  • The Thann Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 37 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Thann, Apartment/Condo properties are the most common (64.9%), reflecting the local real estate landscape.
  • Houses represent a significant 35.1% portion, catering likely to families or larger groups.

Thann Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Thann

  • The dominant room capacity in Thann is 1 bedroom listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 56.7% of the active Airbnb listings in Thann, indicating a high concentration in these sizes.
  • A significant 27.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thann.

Thann Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Thann

  • The most common guest capacity trend in Thann vacation rentals is listings accommodating 4 guests (29.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Thann STR market, accounting for 48.6% of listings.
  • 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thann.
  • On average, properties in Thann are equipped to host 4.1 guests.

Thann Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Thann

  • The most common availability pattern in Thann falls within the 91-180 days range, representing 45.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 48.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Thann (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 51.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Thann Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40%)

1 Night

14 listings

40% of total

2 Nights (37.1%)

2 Nights

13 listings

37.1% of total

3 Nights (11.4%)

3 Nights

4 listings

11.4% of total

4-6 Nights (2.9%)

4-6 Nights

1 listings

2.9% of total

30+ Nights (8.6%)

30+ Nights

3 listings

8.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Thann is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (77.1%) of the Thann Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 40% of Thann hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thann.

Thann Airbnb Cancellation Policy Trends Analysis (2025)

Refundable

1 listings

2.9% of total

Flexible (51.4%)

Flexible

18 listings

51.4% of total

Moderate (20%)

Moderate

7 listings

20% of total

Firm (17.1%)

Firm

6 listings

17.1% of total

Strict (8.6%)

Strict

3 listings

8.6% of total

Cancellation Policy Insights for Thann

  • The prevailing Airbnb cancellation policy trend in Thann is Flexible, used by 51.4% of listings.
  • The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Thann may expect booking flexibility.
  • Strict cancellation policies are quite rare (8.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 51.4% market standard in Thann.
  • Given the high prevalence of Flexible policies (51.4%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 8.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Thann.

Thann STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Thann

  • The overall average booking lead time for vacation rentals in Thann is 44 days.
  • Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Thann.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Thann averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Thann (2025)

Amenity Prevalence

Amenity Insights for Thann

  • Essential amenities in Thann that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Heating, Coffee maker are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Thann: TV, Kitchen.
  • Prioritize adding missing essentials: TV, Kitchen.
  • Consider adding popular differentiators like Wifi or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Thann to stay competitive.

Thann Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Thann

  • The typical guest profile for Airbnb in Thann consists of primarily domestic travelers (66%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 65.8% of guests.
  • Key international markets include France (65.8%) and Germany (12.3%).
  • Top languages spoken are French (35.8%) followed by English (32.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Strasbourg.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Thann Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen525$7,079$546.4554%
La Rivière-Enverse17$5,972$624.0241%
Matten bei Interlaken52$5,674$316.6363%
Iseltwald14$5,491$331.9558%
Habkern13$5,382$344.7450%
Interlaken288$4,987$310.5256%
Grindelwald489$4,921$345.4057%
Zermatt734$4,604$463.0046%
Oberhofen am Thunersee24$4,572$265.9455%
Sigriswil99$4,371$271.9058%

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