Sarrebourg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sarrebourg in 2025? Explore comprehensive Airbnb analytics for Sarrebourg, Grand Est, France to uncover income potential. This 2025 STR market report for Sarrebourg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Sarrebourg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sarrebourg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sarrebourg Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$68
The average rental revenue earned for an occupied room per day in Sarrebourg.
Occupancy Rate(?)
45.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,181
Typical annual income for an Airbnb listing in Sarrebourg. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-14.6%
Significant decrease (-14.6%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Sarrebourg.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Sarrebourg.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sarrebourg (2025)

Understanding the monthly revenue variations for Airbnb listings in Sarrebourg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sarrebourg is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sarrebourg across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,065+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,556 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $952 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $526, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sarrebourg

Sarrebourg Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sarrebourg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sarrebourg:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sarrebourg

Average Daily Rate (ADR) Airbnb Trends in Sarrebourg (2025)

Effective short term rental pricing strategy in Sarrebourg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sarrebourg typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $98+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $79 or more.
  • Typical properties (Median) charge around $67 per night.
  • Entry-level properties (Bottom 25%) earn around $53 per night.

Average Daily Rate (ADR) Trend by Month in Sarrebourg

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Airbnb Seasonality Analysis & Trends in Sarrebourg (2025)

Peak Season (December, June, May)
  • Revenue averages $1,555 per month
  • Occupancy rates average 50.7%
  • Daily rates average $72
Shoulder Season
  • Revenue averages $1,067 per month
  • Occupancy maintains around 42.3%
  • Daily rates hold near $68
Low Season (January, February, March)
  • Revenue drops to average $710 per month
  • Occupancy decreases to average 36.1%
  • Daily rates adjust to average $65

Seasonality Insights for Sarrebourg

  • The Airbnb seasonality in Sarrebourg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sarrebourg's highest earning potential, with monthly revenues capable of climbing to $1,691, occupancy reaching a high of 62.0%, and ADRs peaking at $80.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $642, occupancy could drop to 20.5%, and ADRs may adjust down to $64.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sarrebourg.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sarrebourg seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sarrebourg (2025)

Exploring the top neighborhoods for short-term rentals in Sarrebourg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Old Town Sarrebourg
Charming historical center with beautiful architecture and rich history. Appeals to tourists interested in culture and history, making it a prime location for short-term rentals.
Sarrebourg Temple, Saint-Louis Church, Château de Sarrebourg, Local markets, Historical heritage sites
Sarrebourg Train Station Area
Convenient location near the train station, ideal for travelers needing quick access to transportation. Popular among business travelers and tourists.
Sarrebourg Train Station, Nearby cafes and restaurants, Easy access to regional attractions
Sarrebourg Forest Park
A natural retreat offering outdoor activities and relaxation. Ideal for families and nature lovers, enhancing the appeal of nearby accommodations.
Foret de la Hartzwiller, Walking trails, Picnic areas, Wildlife observation, Natural scenery
Sarrebourg City Center
Bustling area with shops, restaurants, and local amenities. It's perfect for urban explorers and offers a vibrant community feel.
Shopping streets, Cafes and dining, Cultural events, Boulevard de Verdun, City parks
Fishing Lakes of Sarrebourg
Great for outdoor enthusiasts looking for fishing and leisure activities. Attracts visitors for weekend getaways and nature experiences.
Lac de la Basse, Fishing spots, Scenic walking paths, Relaxation areas, Water activities
Les Trois Châteaux
Historic site with stunning castles that attract tourists interested in history and photography. Provides a unique Airbnb experience.
Château de Himbroich, Château de Rémilly, Château de Ebersheim, Guided tours, Cultural events
Nearby Nature Reserves
A perfect escape into nature for hiking and exploring local flora and fauna. Attracts eco-tourists and adventure seekers.
Nature Reserve of Sarrebourg, Hiking trails, Bird watching, Picnic spots, Educational tours
Cultural District of Sarrebourg
Known for hosting art shows and exhibitions, this area appeals to cultural travelers and art enthusiasts.
Art galleries, Cultural centers, Theater, Workshops, Local artisan markets

Understanding Airbnb License Requirements & STR Laws in Sarrebourg (2025)

While Sarrebourg, Grand Est, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sarrebourg to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Sarrebourg (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sarrebourgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Warm house with mini farmhouse

Warm house with mini farmhouse

Entire Place • 3 bedrooms

$29,031
Revenue
90.3%
Occupancy
$107.68
Daily Rate
New - Le Médicis - Centre - Station - Parking

New - Le Médicis - Centre - Station - Parking

Entire Place • 3 bedrooms

$22,755
Revenue
43.9%
Occupancy
$131.28
Daily Rate
L'Europ'appart- Near Railway Station St Croix Park

L'Europ'appart- Near Railway Station St Croix Park

Entire Place • 1 bedroom

$20,707
Revenue
58.1%
Occupancy
$81.90
Daily Rate
The Perch - WIFI - Station - Near all shops

The Perch - WIFI - Station - Near all shops

Entire Place • 1 bedroom

$19,204
Revenue
65.6%
Occupancy
$84.58
Daily Rate
Pin's - Gorgeous apartment

Pin's - Gorgeous apartment

Entire Place • 1 bedroom

$17,886
Revenue
56.8%
Occupancy
$71.63
Daily Rate
The timeless! Spacious, bright with 2 bedrooms!

The timeless! Spacious, bright with 2 bedrooms!

Entire Place • 2 bedrooms

$16,685
Revenue
55.5%
Occupancy
$71.53
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sarrebourg (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sarrebourg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Audric4$49,3071034.42/5.0
Aurelien3$35,817743.73/5.0
Stephanie1$29,031714.94/5.0
Frédéric Italiano1$22,755234.83/5.0
Yannick1$20,707185.00/5.0
Clement Pierre1$16,685354.91/5.0
Elise1$15,588645.00/5.0
Isabelle1$15,197134.31/5.0
Marie1$13,2641544.77/5.0
Yannick1$12,317364.69/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sarrebourg.

Dive Deeper: Advanced Sarrebourg STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sarrebourg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sarrebourg Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sarrebourg

  • The Sarrebourg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sarrebourg, Apartment/Condo properties are the most common (80.8%), reflecting the local real estate landscape.
  • The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.

Sarrebourg Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sarrebourg

  • The dominant room capacity in Sarrebourg is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 57.7% of the active Airbnb listings in Sarrebourg, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (7.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sarrebourg.

Sarrebourg Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sarrebourg

  • The most common guest capacity trend in Sarrebourg vacation rentals is listings accommodating 2 guests (30.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Sarrebourg STR market, accounting for 57.7% of listings.
  • 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sarrebourg.
  • On average, properties in Sarrebourg are equipped to host 3.4 guests.

Sarrebourg Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sarrebourg

  • The most common availability pattern in Sarrebourg falls within the 181-270 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 65.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Sarrebourg (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 38.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sarrebourg Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36%)

1 Night

9 listings

36% of total

2 Nights (28%)

2 Nights

7 listings

28% of total

3 Nights (4%)

3 Nights

1 listings

4% of total

30+ Nights (32%)

30+ Nights

8 listings

32% of total

Key Insights

  • The most prevalent minimum stay requirement in Sarrebourg is 1 Night, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.0%) of the Sarrebourg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (32%) caters to monthly stays (30+ nights) in Sarrebourg, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 36% of Sarrebourg hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 32% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sarrebourg.

Sarrebourg Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50%)

Flexible

12 listings

50% of total

Moderate (37.5%)

Moderate

9 listings

37.5% of total

Firm (8.3%)

Firm

2 listings

8.3% of total

Strict

1 listings

4.2% of total

Cancellation Policy Insights for Sarrebourg

  • The prevailing Airbnb cancellation policy trend in Sarrebourg is Flexible, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 87.5% of listings offering Flexible or Moderate policies. This suggests guests in Sarrebourg may expect booking flexibility.
  • Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50% market standard in Sarrebourg.
  • Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sarrebourg.

Sarrebourg STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sarrebourg

  • The overall average booking lead time for vacation rentals in Sarrebourg is 30 days.
  • Guests book furthest in advance for stays during November (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 9 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (38 days avg.) sees the longest lead times, while Spring (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Sarrebourg.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
  • Monitor your own booking lead times against these Sarrebourg averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sarrebourg (2025)

Amenity Prevalence

Amenity Insights for Sarrebourg

  • Essential amenities in Sarrebourg that guests expect include: TV. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Wifi, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sarrebourg: TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Wifi or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sarrebourg to stay competitive.

Sarrebourg Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sarrebourg

  • The typical guest profile for Airbnb in Sarrebourg consists of primarily domestic travelers (80%), often arriving from nearby Nancy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 79.6% of guests.
  • Key international markets include France (79.6%) and Germany (5.2%).
  • Top languages spoken are French (44.6%) followed by English (26.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Nancy and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sarrebourg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Vitznau29$4,171$333.5351%
Lucerne371$3,870$260.4854%
Ittenheim19$3,672$228.1945%
Furdenheim16$3,576$330.0550%
Schwyz18$3,491$251.3451%
Weggis48$3,444$251.9249%
Meggen10$3,324$212.6258%
Osenbach23$3,150$276.5539%
Le Valtin18$3,072$289.7238%
Griesheim-près-Molsheim19$3,065$263.4841%

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