Saint-Louis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France
Is Airbnb profitable in Saint-Louis in 2025? Explore comprehensive Airbnb analytics for Saint-Louis, Grand Est, France to uncover income potential. This 2025 STR market report for Saint-Louis, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 236 active listings.
Whether you're considering an Airbnb investment in Saint-Louis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Louis Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Louis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Louis (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Louis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Louis is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Louis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,351+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,744 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,244 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $781, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Louis
Saint-Louis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Louis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Louis:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Louis
Average Daily Rate (ADR) Airbnb Trends in Saint-Louis (2025)
Effective short term rental pricing strategy in Saint-Louis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Louis typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $118+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Louis
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Airbnb Seasonality Analysis & Trends in Saint-Louis (2025)
Peak Season (May, December, June)
- Revenue averages $1,643 per month
- Occupancy rates average 56.1%
- Daily rates average $83
Shoulder Season
- Revenue averages $1,395 per month
- Occupancy maintains around 55.5%
- Daily rates hold near $80
Low Season (January, February, March)
- Revenue drops to average $953 per month
- Occupancy decreases to average 40.8%
- Daily rates adjust to average $79
Seasonality Insights for Saint-Louis
- The Airbnb seasonality in Saint-Louis shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Louis's highest earning potential, with monthly revenues capable of climbing to $1,659, occupancy reaching a high of 63.9%, and ADRs peaking at $86.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $915, occupancy could drop to 37.3%, and ADRs may adjust down to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Louis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Louis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Louis (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Louis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Petite France | A historic district known for its picturesque canals and half-timbered houses. It's a major tourist attraction in Strasbourg, offering a charming atmosphere and rich cultural heritage. | Ponts Couverts, Strasbourg Cathedral, Maison Kammerzell, Alsatian Museum, Barrage Vauban |
| Strasbourg City Centre | The vibrant and bustling center of Strasbourg, offering a mix of shops, restaurants, and cultural sites. A great location for those wanting to explore the city's history and modern attractions. | Place Kléber, Strasbourg Cathedral, Petite France, Rue des Grandes Arcades, La Vieille Ville |
| Colmar | Known for its well-preserved old town and colorful timber-framed houses, Colmar attracts many tourists looking for a charming Alsatian experience. | Little Venice, Unterlinden Museum, Saint-Martin Collegiate Church, The Dominican Church, The Bartholdi Museum |
| Mulhouse | An industrial city that is transforming itself into a cultural hub with museums and events. It's an up-and-coming area for affordable Airbnb investments. | Cité de l'Automobile, Cité du Train, Mulhouse National Railroad Museum, Place de la Réunion, Musee des Beaux-Arts |
| Epinal | A town known for its beautiful landscapes and historical sites, attracting visitors interested in nature and history, making it a unique rental location. | Epinal Images Museum, Château d'Épinal, Saint-Maurice Basilica, Parc du Cours, The Vosges Museum |
| Nancy | Famous for its beautiful squares and Art Nouveau architecture, Nancy attracts both tourists and business travelers, making it ideal for Airbnb hosting. | Place Stanislas, Musee des Beaux-Arts, Palais des Ducs de Lorraine, Parc de la Pépinière, Nancy Cathedral |
| Saint-Dié-des-Vosges | A small town with access to Vosges mountains, popular for outdoor activities and nature lovers, making it a good location for Airbnb. | Saint-Dié Cathedral, Parc Animalier de St. Croix, Route des Crêtes, Mémorial de la Déportation, Vannier Craftsmanship |
| Selestat | A charming town located along the Alsace wine route, known for its historical sites and viticulture, attracting tourists looking for culture and wines. | Église Saint-Georges, Bibliothèque Humaniste, Haut-Koenigsbourg Castle, Alsace Wine Route, Sélestat Historical Museum |
Understanding Airbnb License Requirements & STR Laws in Saint-Louis (2025)
Yes, Saint-Louis, Grand Est, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Louis to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Saint-Louis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Louisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Spot, near Euroairport, 2 car parks
Entire Place • 4 bedrooms
City Centre Saint-Louis
Entire Place • 2 bedrooms
Le Raffiné - Private parking - Close to Basel border
Entire Place • 2 bedrooms
Duplex 70 sqm 5mn from Basel + 1 free parking
Entire Place • 2 bedrooms
Cosy apartment/ train station 5 min away / Close to Basel
Entire Place • 1 bedroom
"L'exquis", à la frontière de Bâle,vue panoramique
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Louis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Louis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Soon Book Home | 16 | $271,552 | 661 | 4.54/5.0 |
| Benoit | 12 | $156,500 | 783 | 4.57/5.0 |
| Marion | 4 | $142,741 | 244 | 4.73/5.0 |
| B&M | 11 | $114,086 | 713 | 4.84/5.0 |
| Brinda | 11 | $99,811 | 1606 | 4.56/5.0 |
| Bea & Alex | 12 | $93,192 | 343 | 4.37/5.0 |
| Andrés | 6 | $78,708 | 507 | 4.63/5.0 |
| Theresia | 3 | $73,783 | 66 | 4.71/5.0 |
| Paul | 5 | $72,494 | 457 | 4.88/5.0 |
| Fabien | 4 | $68,400 | 222 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Louis.
Dive Deeper: Advanced Saint-Louis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Louis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Louis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Louis
- The Saint-Louis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 236 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Louis, Apartment/Condo properties are the most common (86.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 4.6%) offer potential for unique stay experiences.
Saint-Louis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Louis
- The dominant room capacity in Saint-Louis is 1 bedroom listings, making up 65.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.3% of the active Airbnb listings in Saint-Louis, indicating a high concentration in these sizes.
- With over half the market (65.3%) consisting of studios or 1-bedroom units, Saint-Louis is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Saint-Louis.
Saint-Louis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Louis
- The most common guest capacity trend in Saint-Louis vacation rentals is listings accommodating 2 guests (41.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saint-Louis STR market, accounting for 63.5% of listings.
- A significant 44.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Saint-Louis.
- On average, properties in Saint-Louis are equipped to host 2.9 guests.
Saint-Louis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Louis
- The most common availability pattern in Saint-Louis falls within the 91-180 days range, representing 33.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 49.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Saint-Louis (33.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Louis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
72 listings
32.6% of total
2 Nights
58 listings
26.2% of total
3 Nights
20 listings
9% of total
4-6 Nights
14 listings
6.3% of total
7-29 Nights
13 listings
5.9% of total
30+ Nights
44 listings
19.9% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Louis is 1 Night, adopted by 32.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.9%) caters to monthly stays (30+ nights) in Saint-Louis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.6% of Saint-Louis hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Louis.
Saint-Louis Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
67 listings
30.2% of total
Moderate
84 listings
37.8% of total
Firm
17 listings
7.7% of total
Strict
54 listings
24.3% of total
Cancellation Policy Insights for Saint-Louis
- The prevailing Airbnb cancellation policy trend in Saint-Louis is Moderate, used by 37.8% of listings.
- There's a relatively balanced mix between guest-friendly (68.0%) and stricter (32.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.8% market standard in Saint-Louis.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Louis.
Saint-Louis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Louis
- The overall average booking lead time for vacation rentals in Saint-Louis is 41 days.
- Guests book furthest in advance for stays during June (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Saint-Louis.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Louis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Louis (2025)
Amenity Prevalence
Amenity Insights for Saint-Louis
- Essential amenities in Saint-Louis that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Louis: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Louis to stay competitive.
Saint-Louis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Louis
- The typical guest profile for Airbnb in Saint-Louis consists of predominantly international visitors (83%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 17.2% of guests.
- Key international markets include Germany (17.3%) and France (17.2%).
- Top languages spoken are English (38.7%) followed by German (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Louis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |