Rethel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rethel in 2025? Explore comprehensive Airbnb analytics for Rethel, Grand Est, France to uncover income potential. This 2025 STR market report for Rethel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Rethel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rethel Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rethel Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$93
The average rental revenue earned for an occupied room per day in Rethel.
Occupancy Rate(?)
36.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,522
Typical annual income for an Airbnb listing in Rethel. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-22.1%
Significant decrease (-22.1%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Rethel.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Rethel.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rethel (2025)

Understanding the monthly revenue variations for Airbnb listings in Rethel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rethel is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rethel across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,447+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,678 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,060 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $488, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rethel

Rethel Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rethel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rethel:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rethel

Average Daily Rate (ADR) Airbnb Trends in Rethel (2025)

Effective short term rental pricing strategy in Rethel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rethel typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $156+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
  • Typical properties (Median) charge around $81 per night.
  • Entry-level properties (Bottom 25%) earn around $62 per night.

Average Daily Rate (ADR) Trend by Month in Rethel

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Airbnb Seasonality Analysis & Trends in Rethel (2025)

Peak Season (May, June, April)
  • Revenue averages $1,738 per month
  • Occupancy rates average 36.3%
  • Daily rates average $98
Shoulder Season
  • Revenue averages $1,151 per month
  • Occupancy maintains around 40.6%
  • Daily rates hold near $91
Low Season (February, March, September)
  • Revenue drops to average $775 per month
  • Occupancy decreases to average 34.1%
  • Daily rates adjust to average $87

Seasonality Insights for Rethel

  • The Airbnb seasonality in Rethel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rethel's highest earning potential, with monthly revenues capable of climbing to $1,856, occupancy reaching a high of 47.6%, and ADRs peaking at $99.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $731, occupancy could drop to 26.2%, and ADRs may adjust down to $84.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rethel.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rethel seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rethel (2025)

Exploring the top neighborhoods for short-term rentals in Rethel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre-ville de Rethel
La zone centrale de Rethel est idéale pour les touristes grâce à sa proximité avec les commerces, restaurants et attractions locales. Un emplacement stratégique pour découvrir la ville.
Église Saint-Thomas, Musée de la Ville, Place de l'Hôtel de Ville, La Halle aux Blés, Jardin Public de Rethel
Quartier Historique
Un quartier riche en histoire avec une architecture charmante, attirant les amateurs de culture et d'histoire. Parfait pour ceux qui souhaitent explorer le patrimoine de Rethel.
Ancien Palais de Justice, Les Traces de la Potentielle Ville Romane, Vieux Port, La Porte de Plaisance, Bibliothèque Municipale
Parc Naturel Régional de la Montagne de Reims
Idéal pour les amateurs de nature et d'activités en plein air. Attire les visiteurs qui cherchent des séjours relaxants dans un cadre naturel magnifique.
Randonnées pédestres, Observation des oiseaux, Visites de caves, Pique-nique en pleine nature, Dégustation de champagnes
La Vallée du Rhône
Une région pittoresque qui attire ceux qui aiment les paysages de vignobles et les activités de plein air. Idéal pour les amateurs de vin et de gastronomie.
Visites de vignobles, Randonnées, Cyclisme, Dégustations de vin, Cuisine locale
Rethel le Nouveau
Ce quartier moderne est en plein développement, attirant les jeunes et les familles. Un choix populaire pour ceux qui recherchent des commodités modernes.
Nouveaux centres commerciaux, Écoles et parcs pour enfants, Activités communautaires, Cafés modernes, Espaces verts
Les Environs de Rethel
Les zones rurales autour de Rethel offrent une expérience authentique de la vie française. Parfait pour ceux qui souhaitent s'éloigner de l'agitation urbaine.
Châteaux locaux, Promenades dans la campagne, Marchés fermiers, Vieilles églises, Cyclisme tranquille
Zone Artisanale de Rethel
Attractif pour les travailleurs en déplacement et les professionnels. Un bon choix pour les locations de courte durée pour les affaires.
Accès facile aux entreprises locales, Restaurants d'affaires, Espaces de coworking bientôt disponibles, Stations de transport public, Proximité de grands axes routiers
Rethel Rue du Commerce
Une rue animée avec de nombreux magasins et restaurants, attirant les visiteurs qui souhaitent se plonger dans l'expérience locale.
Commodités à proximité, Cafés artisanaux, Galeries d'art locales, Boutiques de produits régionaux, Ambiance de marché

Understanding Airbnb License Requirements & STR Laws in Rethel (2025)

With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Rethel. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rethel to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 15% licensed listings)

Top Performing Airbnb Properties in Rethel (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rethelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

MANA Suites - Pearl of the Isles with Balneotherapy

MANA Suites - Pearl of the Isles with Balneotherapy

Entire Place • 4 bedrooms

$33,156
Revenue
41.5%
Occupancy
$218.00
Daily Rate
Apartment "heart side" 3 bedrooms sleeping 7

Apartment "heart side" 3 bedrooms sleeping 7

Entire Place • 3 bedrooms

$27,085
Revenue
44.0%
Occupancy
$155.93
Daily Rate
MANA Suites - Manaloft Duplex with Gym

MANA Suites - Manaloft Duplex with Gym

Entire Place • 3 bedrooms

$19,060
Revenue
27.4%
Occupancy
$202.17
Daily Rate
House with veranda - Gîte de l 'Arbrisseau

House with veranda - Gîte de l 'Arbrisseau

Entire Place • 2 bedrooms

$18,826
Revenue
49.2%
Occupancy
$82.99
Daily Rate
Romantic Suite - Luxury Suite for 2 people

Romantic Suite - Luxury Suite for 2 people

Entire Place • 1 bedroom

$18,773
Revenue
25.6%
Occupancy
$114.20
Daily Rate
La Retheloise

La Retheloise

Entire Place • 4 bedrooms

$18,053
Revenue
41.9%
Occupancy
$137.72
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rethel (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rethel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cindy2$52,216764.91/5.0
Rachel2$44,892494.99/5.0
Gérard Et Claudine5$31,990944.81/5.0
Benoit2$25,16993.80/5.0
Nathalie1$18,826794.97/5.0
Stéphane1$18,773294.83/5.0
Nicolas1$18,053274.96/5.0
Gaelle1$17,738514.76/5.0
Coralie1$17,604174.94/5.0
Marc1$17,520184.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rethel.

Dive Deeper: Advanced Rethel STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rethel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rethel Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rethel

  • The Rethel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rethel, Apartment/Condo properties are the most common (60.6%), reflecting the local real estate landscape.
  • Houses represent a significant 30.3% portion, catering likely to families or larger groups.
  • The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Rethel Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rethel

  • The dominant room capacity in Rethel is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 69.7% of the active Airbnb listings in Rethel, indicating a high concentration in these sizes.
  • A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rethel.

Rethel Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rethel

  • The most common guest capacity trend in Rethel vacation rentals is listings accommodating 4 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Rethel STR market, accounting for 51.5% of listings.
  • 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rethel.
  • On average, properties in Rethel are equipped to host 4.1 guests.

Rethel Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rethel

  • The most common availability pattern in Rethel falls within the 181-270 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Rethel (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 24.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rethel Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (68.8%)

1 Night

22 listings

68.8% of total

2 Nights (18.8%)

2 Nights

6 listings

18.8% of total

30+ Nights (12.5%)

30+ Nights

4 listings

12.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Rethel is 1 Night, adopted by 68.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (87.6%) of the Rethel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.5%) caters to monthly stays (30+ nights) in Rethel, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 68.8% of Rethel hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rethel.

Rethel Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (53.3%)

Flexible

16 listings

53.3% of total

Moderate (36.7%)

Moderate

11 listings

36.7% of total

Strict (10%)

Strict

3 listings

10% of total

Cancellation Policy Insights for Rethel

  • The prevailing Airbnb cancellation policy trend in Rethel is Flexible, used by 53.3% of listings.
  • The market strongly favors guest-friendly terms, with 90.0% of listings offering Flexible or Moderate policies. This suggests guests in Rethel may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 53.3% market standard in Rethel.
  • Given the high prevalence of Flexible policies (53.3%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rethel.

Rethel STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rethel

  • The overall average booking lead time for vacation rentals in Rethel is 35 days.
  • Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (63 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Rethel.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Rethel averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rethel (2025)

Amenity Prevalence

Amenity Insights for Rethel

  • Essential amenities in Rethel that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rethel: Heating.
  • Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rethel to stay competitive.

Rethel Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rethel

  • The typical guest profile for Airbnb in Rethel consists of primarily domestic travelers (72%), often arriving from nearby Marennes-Hiers-Brouage, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 72.0% of guests.
  • Key international markets include France (72%) and Netherlands (9.3%).
  • Top languages spoken are French (36.3%) followed by English (32.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Marennes-Hiers-Brouage and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rethel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mont-de-l'Enclus10$5,508$360.6239%
Dion13$4,589$265.4158%
Incourt11$4,281$293.3143%
Verdelot13$3,885$300.7946%
Trigny10$3,775$248.1946%
Kluisbergen17$3,584$401.5044%
Ellezelles13$3,492$292.6845%
Aubel33$3,418$244.7744%
Saint-Hubert28$3,414$294.6641%
Samrée16$3,330$366.1130%

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