Mulhouse Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France
Is Airbnb profitable in Mulhouse in 2025? Explore comprehensive Airbnb analytics for Mulhouse, Grand Est, France to uncover income potential. This 2025 STR market report for Mulhouse, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 751 active listings.
Whether you're considering an Airbnb investment in Mulhouse, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mulhouse Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mulhouse Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mulhouse (2025)
Understanding the monthly revenue variations for Airbnb listings in Mulhouse is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mulhouse is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mulhouse across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,546 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,006 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $546, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mulhouse
Mulhouse Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mulhouse STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mulhouse:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mulhouse
Average Daily Rate (ADR) Airbnb Trends in Mulhouse (2025)
Effective short term rental pricing strategy in Mulhouse involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mulhouse typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $125+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Mulhouse
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Airbnb Seasonality Analysis & Trends in Mulhouse (2025)
Peak Season (December, May, June)
- Revenue averages $1,644 per month
- Occupancy rates average 46.8%
- Daily rates average $88
Shoulder Season
- Revenue averages $1,175 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $80
Low Season (January, February, March)
- Revenue drops to average $720 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $76
Seasonality Insights for Mulhouse
- The Airbnb seasonality in Mulhouse shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mulhouse's highest earning potential, with monthly revenues capable of climbing to $1,928, occupancy reaching a high of 59.6%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $697, occupancy could drop to 32.1%, and ADRs may adjust down to $75.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mulhouse.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mulhouse seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mulhouse (2025)
Exploring the top neighborhoods for short-term rentals in Mulhouse? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre Ville | The city center of Mulhouse is vibrant and lively, offering a mix of culture, dining, and shopping. It's a prime location for tourists seeking to explore the city's attractions. | Mulhouse Municipal Museum, Place de la Réunion, Temple Saint-Étienne, Automobile Museum, Cite de l'Automobile |
| Drouot | A trendy and artistic district known for its cultural events and artistic ambiance. It's popular among young travelers looking for a unique experience. | La Kunsthalle, Faux-Fuyant, local art galleries, vintage shops, cafés |
| Wolfgang | A residential neighborhood with proximity to schools and parks, attracting families and long-term guests. Offers a quieter environment yet close to city amenities. | Parc des Grès, local markets, family-friendly cafes, community events |
| Pépinière | A peaceful area situated near beautiful parks and natural spaces, ideal for guests who enjoy outdoor activities and nature walks. | Parc de l'ile du Rhin, Zoological and botanical garden, bike paths, scenic views |
| Illberg | A growing neighborhood with modern developments and facilities, appealing to business travelers and people seeking comfortable, contemporary accommodation. | business centers, shopping areas, restaurants, fitness centers |
| Baldung | A suburb that offers great access to public transport into the city center, popular with budget travelers looking for affordable options. | public transport access, local shops, cafés |
| Rive Gauche | On the left bank of the River Ill, this district boasts beautiful views and easy access to outdoor activities, attracting nature lovers and tourists alike. | River Ill, walking trails, picnic areas, views of the city |
| Technopole | An area known for its technology park and business opportunities, making it suitable for business travelers and tech enthusiasts. | innovation centers, business parks, local tech events |
Understanding Airbnb License Requirements & STR Laws in Mulhouse (2025)
While Mulhouse, Grand Est, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mulhouse to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Mulhouse (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mulhousebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Heart of the historic center - Mansion - 165m2
Entire Place • 5 bedrooms
Luxurious Maison de maître - 450m2 with jacuzzi
Entire Place • 13 bedrooms
Furnished tourist accommodation "the blue hour"
Entire Place • 3 bedrooms
Le Loft des Gourmets: 1-8 people
Entire Place • 3 bedrooms
Casa Lucia quadruplex - Vacation rental classified
Entire Place • 5 bedrooms
Mulhouse, Moselle 2, Place de la Réunion
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mulhouse (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mulhouse based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Soon Book Home | 49 | $502,238 | 1154 | 4.28/5.0 |
| Yuliia Et Lionel | 26 | $435,475 | 2896 | 4.61/5.0 |
| Marion | 19 | $317,390 | 620 | 4.31/5.0 |
| Vincent | 6 | $298,820 | 31 | 2.45/5.0 |
| Kirchhoff Heim | 15 | $287,479 | 1996 | 4.56/5.0 |
| Travel Homes | 17 | $239,786 | 910 | 4.35/5.0 |
| Suzanne | 23 | $212,040 | 287 | 3.71/5.0 |
| Olivier | 11 | $173,445 | 336 | 4.55/5.0 |
| Benoit | 20 | $131,915 | 495 | 4.64/5.0 |
| Céline & Hugo | 12 | $124,732 | 422 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mulhouse.
Dive Deeper: Advanced Mulhouse STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mulhouse. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMulhouse Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mulhouse
- The Mulhouse Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.6% of the 751 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mulhouse, Apartment/Condo properties are the most common (93.7%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others, outdoor/unique (combined 6.3%) offer potential for unique stay experiences.
Mulhouse Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mulhouse
- The dominant room capacity in Mulhouse is 1 bedroom listings, making up 52.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Mulhouse, indicating a high concentration in these sizes.
- With over half the market (52.7%) consisting of studios or 1-bedroom units, Mulhouse is particularly well-suited for individuals or couples.
Mulhouse Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mulhouse
- The most common guest capacity trend in Mulhouse vacation rentals is listings accommodating 2 guests (32.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mulhouse STR market, accounting for 61.6% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mulhouse.
- On average, properties in Mulhouse are equipped to host 3.5 guests.
Mulhouse Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mulhouse
- The most common availability pattern in Mulhouse falls within the 271-366 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mulhouse (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mulhouse Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
177 listings
26% of total
2 Nights
318 listings
46.8% of total
3 Nights
34 listings
5% of total
4-6 Nights
26 listings
3.8% of total
7-29 Nights
30 listings
4.4% of total
30+ Nights
95 listings
14% of total
Key Insights
- The most prevalent minimum stay requirement in Mulhouse is 2 Nights, adopted by 46.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.8%) of the Mulhouse Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14%) caters to monthly stays (30+ nights) in Mulhouse, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.8% of Mulhouse hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mulhouse.
Mulhouse Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
220 listings
35% of total
Moderate
204 listings
32.5% of total
Firm
80 listings
12.7% of total
Strict
124 listings
19.7% of total
Cancellation Policy Insights for Mulhouse
- The prevailing Airbnb cancellation policy trend in Mulhouse is Flexible, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (67.5%) and stricter (32.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35% market standard in Mulhouse.
- Regularly review your cancellation policy against competitors and market demand shifts in Mulhouse.
Mulhouse STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mulhouse
- The overall average booking lead time for vacation rentals in Mulhouse is 33 days.
- Guests book furthest in advance for stays during June (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Mulhouse.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Mulhouse averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mulhouse (2025)
Amenity Prevalence
Amenity Insights for Mulhouse
- Essential amenities in Mulhouse that guests expect include: Heating, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mulhouse: Heating, Kitchen, Wifi.
- Prioritize adding missing essentials: Heating, Kitchen, Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mulhouse to stay competitive.
Mulhouse Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mulhouse
- The typical guest profile for Airbnb in Mulhouse consists of a mix of domestic (57%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 56.6% of guests.
- Key international markets include France (56.6%) and Germany (9.5%).
- Top languages spoken are English (31.6%) followed by French (30.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mulhouse Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |