Metz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France
Is Airbnb profitable in Metz in 2025? Explore comprehensive Airbnb analytics for Metz, Grand Est, France to uncover income potential. This 2025 STR market report for Metz, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 577 active listings.
Whether you're considering an Airbnb investment in Metz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Metz Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Metz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Metz (2025)
Understanding the monthly revenue variations for Airbnb listings in Metz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Metz is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Metz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,908+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,938 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,314 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $793, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Metz
Metz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Metz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Metz:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Metz
Average Daily Rate (ADR) Airbnb Trends in Metz (2025)
Effective short term rental pricing strategy in Metz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Metz typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $152+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Metz
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Airbnb Seasonality Analysis & Trends in Metz (2025)
Peak Season (May, December, June)
- Revenue averages $2,041 per month
- Occupancy rates average 54.6%
- Daily rates average $94
Shoulder Season
- Revenue averages $1,689 per month
- Occupancy maintains around 54.2%
- Daily rates hold near $91
Low Season (January, February, March)
- Revenue drops to average $1,052 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $89
Seasonality Insights for Metz
- The Airbnb seasonality in Metz shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Metz's highest earning potential, with monthly revenues capable of climbing to $2,194, occupancy reaching a high of 62.0%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,019, occupancy could drop to 39.7%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Metz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Metz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Metz (2025)
Exploring the top neighborhoods for short-term rentals in Metz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre Ville | The heart of Metz, featuring a rich historical architecture, vibrant cafes, and shops. Ideal for tourists wanting to explore the cultural heritage of the city. | Metz Cathedral, Centre Pompidou-Metz, Place Saint-Louis, Metz Museum of Archaeology, Les Jardins de la Paix, The German Gate |
| Saint-Pierre | A charming neighborhood known for its lively atmosphere and proximity to parks and cultural sites. Great for families and leisure travelers looking for a relaxed environment. | Parc de la Seille, Metz Opera, St. Pierre Church, Porte des Allemands, Berges de la Moselle |
| Queuleu | A residential area with local charm and access to nature, perfect for visitors looking for a more authentic Metz experience while still being close to downtown. | Fort de Queuleu, Basilique Saint-Vincent, Parc de la Vigne, Local markets, Walking trails along the Moselle |
| Technopole | This area is home to many businesses and tech companies, attracting corporate travelers and professionals attending conferences. A good investment for long-term stays. | Metz Technology Park, Cfo Garonne, Local cafes and restaurants, Proximity to public transit, Business centers |
| Musagette | Known for its beautiful residential buildings and parks, Musagette is a peaceful area that appeals to families and those looking for quiet stays close to the city center. | Jardin des Tilleuls, Local playgrounds, Historic architecture, Close to bus station, Nearby shops and markets |
| Devant les Ponts | This neighborhood offers a scenic view of the Moselle river and is ideal for tourists who enjoy riverside activities and peaceful walking paths. | Pont des Morts, Bicycle paths along the Moselle, Local restaurants with river views, Cultural events by the river, Nearby parks |
| Borny | A suburban area with easy access to Metz city center and local amenities. Great for budget travelers and families looking for spacious accommodations. | Local markets, Family parks, Community events, Proximity to public transport, Nearby schools and shopping |
| Sablon | A vibrant neighborhood close to the city center, known for its bars and restaurants, perfect for young travelers and those looking for nightlife. | Place de la Comédie, Bars and nightclubs, Cafes, Cultural festivals, Metro station |
Understanding Airbnb License Requirements & STR Laws in Metz (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Metz. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Metz to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Metz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Metzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Alba with pool and spa
Entire Place • 7 bedrooms
Rock in Share - The Messine
Entire Place • 4 bedrooms
UnSejourAMetz - LeGrandJeu * 14 pers. * 4 garages
Entire Place • 6 bedrooms
Bohemian Cottage
Entire Place • 4 bedrooms
Rock in Share - La Madeleine
Entire Place • 2 bedrooms
Full center- terrace on moselle- magical view
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Metz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Metz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin Et L'Équipe Rock In Shar | 28 | $1,111,426 | 734 | 3.92/5.0 |
| UnSejourAMetz | 17 | $428,353 | 1288 | 4.60/5.0 |
| Matthieu | 17 | $290,609 | 500 | 3.77/5.0 |
| William | 18 | $267,894 | 612 | 4.76/5.0 |
| IssAmel | 4 | $209,998 | 175 | 4.67/5.0 |
| Sabine Un Séjour À Part | 12 | $186,962 | 375 | 4.54/5.0 |
| Vincent | 8 | $162,049 | 1868 | 4.58/5.0 |
| Francois | 2 | $142,188 | 7 | 2.43/5.0 |
| Karima | 3 | $118,588 | 247 | 4.86/5.0 |
| Charles | 5 | $110,230 | 1342 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Metz.
Dive Deeper: Advanced Metz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Metz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMetz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Metz
- The Metz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 577 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Metz, Apartment/Condo properties are the most common (93.6%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, outdoor/unique (combined 6.5%) offer potential for unique stay experiences.
Metz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Metz
- The dominant room capacity in Metz is 1 bedroom listings, making up 53% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.1% of the active Airbnb listings in Metz, indicating a high concentration in these sizes.
- With over half the market (53%) consisting of studios or 1-bedroom units, Metz is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Metz.
Metz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Metz
- The most common guest capacity trend in Metz vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Metz STR market, accounting for 68.9% of listings.
- A significant 41.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Metz.
- 12.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Metz.
- On average, properties in Metz are equipped to host 3.2 guests.
Metz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Metz
- The most common availability pattern in Metz falls within the 91-180 days range, representing 33.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Metz (33.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Metz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
147 listings
27.9% of total
2 Nights
180 listings
34.2% of total
3 Nights
51 listings
9.7% of total
4-6 Nights
33 listings
6.3% of total
7-29 Nights
17 listings
3.2% of total
30+ Nights
98 listings
18.6% of total
Key Insights
- The most prevalent minimum stay requirement in Metz is 2 Nights, adopted by 34.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.1%) of the Metz Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.6%) caters to monthly stays (30+ nights) in Metz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.2% of Metz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Metz.
Metz Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
3 listings
0.6% of total
Flexible
166 listings
32.4% of total
Moderate
213 listings
41.5% of total
Firm
42 listings
8.2% of total
Strict
88 listings
17.2% of total
Cancellation Policy Insights for Metz
- The prevailing Airbnb cancellation policy trend in Metz is Moderate, used by 41.5% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Metz may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.5% market standard in Metz.
- Regularly review your cancellation policy against competitors and market demand shifts in Metz.
Metz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Metz
- The overall average booking lead time for vacation rentals in Metz is 32 days.
- Guests book furthest in advance for stays during May (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Metz.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Metz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Metz (2025)
Amenity Prevalence
Amenity Insights for Metz
- Essential amenities in Metz that guests expect include: Heating, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Metz: Heating, Wifi, Kitchen.
- Prioritize adding missing essentials: Heating, Wifi, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Metz to stay competitive.
Metz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Metz
- The typical guest profile for Airbnb in Metz consists of a mix of domestic (64%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 63.9% of guests.
- Key international markets include France (63.9%) and Germany (11.9%).
- Top languages spoken are French (34.5%) followed by English (33.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Metz.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Metz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ittenheim | 19 | $3,672 | $228.19 | 45% |
| Furdenheim | 16 | $3,576 | $330.05 | 50% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Aubel | 33 | $3,418 | $244.77 | 44% |
| Saint-Hubert | 28 | $3,414 | $294.66 | 41% |
| Samrée | 16 | $3,330 | $366.11 | 30% |
| Bertogne | 30 | $3,297 | $296.96 | 38% |
| Wellin | 12 | $3,084 | $202.34 | 42% |
| Le Valtin | 18 | $3,072 | $289.72 | 38% |
| Griesheim-près-Molsheim | 19 | $3,065 | $263.48 | 41% |