Malzéville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Malzéville in 2025? Explore comprehensive Airbnb analytics for Malzéville, Grand Est, France to uncover income potential. This 2025 STR market report for Malzéville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Malzéville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malzéville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Malzéville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$61
The average rental revenue earned for an occupied room per day in Malzéville.
Occupancy Rate(?)
44.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,690
Typical annual income for an Airbnb listing in Malzéville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
32.4%
Strong growth (32.4%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Malzéville.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Malzéville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Malzéville (2025)

Understanding the monthly revenue variations for Airbnb listings in Malzéville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malzéville is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malzéville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,223+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,490 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $940 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $497, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Malzéville

Malzéville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Malzéville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malzéville:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 46%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Malzéville

Average Daily Rate (ADR) Airbnb Trends in Malzéville (2025)

Effective short term rental pricing strategy in Malzéville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malzéville typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $126+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
  • Typical properties (Median) charge around $51 per night.
  • Entry-level properties (Bottom 25%) earn around $39 per night.

Average Daily Rate (ADR) Trend by Month in Malzéville

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Airbnb Seasonality Analysis & Trends in Malzéville (2025)

Peak Season (June, December, August)
  • Revenue averages $1,356 per month
  • Occupancy rates average 52.9%
  • Daily rates average $66
Shoulder Season
  • Revenue averages $1,070 per month
  • Occupancy maintains around 45.7%
  • Daily rates hold near $65
Low Season (January, February, March)
  • Revenue drops to average $859 per month
  • Occupancy decreases to average 42.8%
  • Daily rates adjust to average $66

Seasonality Insights for Malzéville

  • The Airbnb seasonality in Malzéville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Malzéville's highest earning potential, with monthly revenues capable of climbing to $1,452, occupancy reaching a high of 59.4%, and ADRs peaking at $68.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $833, occupancy could drop to 32.8%, and ADRs may adjust down to $63.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malzéville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Malzéville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Malzéville (2025)

Exploring the top neighborhoods for short-term rentals in Malzéville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre de Malzéville
Centrally located, the area offers easy access to local shops, cafes, and public transport. It's a great spot for tourists wanting to explore the nearby city of Nancy, known for its historic architecture and vibrant culture.
Place Stanislas, Nancy Museum of Fine Arts, Parc de la Pépinière, Lorraine Railway Museum, Palais des Congrès de Nancy
Parc des Expositions
This area is known for hosting various events and exhibitions, making it a prime location for business travelers and those attending conventions. There are plenty of accommodations to cater to this demographic.
Parc des Expositions Nancy, Cité des Congrès, Centre Prouvé, Shopping Center Saint-Sébastien
Malzéville Riverside
The scenic views along the river attract visitors who love nature and outdoor activities. It's perfect for families and people wanting to enjoy peaceful surroundings while being close to the city.
Meurthe River, Riverside parks, Walking and biking paths, Fishing spots
Historic Malzéville
Rich in history, this area offers charming streets and historical buildings that attract tourists interested in the heritage of the region. It's close to landmarks and cultural sites.
Église Saint-Louis, Old Town Malzéville, Cultural events and festivals, Local artisan shops
Cultural District
Home to various cultural institutions, this district attracts tourists interested in arts and culture. It's a vibrant area with many activities throughout the year.
Theatre de la Manufacture, Art galleries, Cultural festivals, Workshops and events
Residential Malzéville
A quiet, residential area that appeals to visitors looking for a more local experience. It's a great place for families and longer stays, close to amenities like grocery stores and parks.
Local parks, Community centers, Family-friendly restaurants, Quiet neighborhoods
Education Hub
With a number of educational institutions nearby, this area attracts students and visitors of all ages. It brings in a younger crowd looking for affordable stays.
University of Nancy, Student events, Libraries, University cafes
Gateway to Lorraine Region
Malzéville serves as a gateway to the larger Lorraine region, making it a strategic place for travelers looking to explore more of northeastern France.
Access to Lorraine landmarks, Regional wine tours, Château de Lunéville, Beautiful countryside for excursions

Understanding Airbnb License Requirements & STR Laws in Malzéville (2025)

While Malzéville, Grand Est, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malzéville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Malzéville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Malzévillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Country house in town 2 nights minimum

Country house in town 2 nights minimum

Entire Place • 5 bedrooms

$22,578
Revenue
49.0%
Occupancy
$126.29
Daily Rate
New apartment, bright,spacious, comfortable

New apartment, bright,spacious, comfortable

Entire Place • 1 bedroom

$20,659
Revenue
62.9%
Occupancy
$72.81
Daily Rate
Au fil de l 'eau - Apt 6 pers

Au fil de l 'eau - Apt 6 pers

Entire Place • 2 bedrooms

$20,569
Revenue
79.0%
Occupancy
$84.99
Daily Rate
Loft du Jericho

Loft du Jericho

Entire Place • 2 bedrooms

$20,186
Revenue
43.2%
Occupancy
$129.12
Daily Rate
Nice studio half way between nature and city

Nice studio half way between nature and city

Entire Place • 1 bedroom

$17,604
Revenue
73.8%
Occupancy
$65.72
Daily Rate
Appartement Cocooning

Appartement Cocooning

Entire Place • 2 bedrooms

$16,788
Revenue
50.5%
Occupancy
$72.97
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Malzéville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Malzéville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fred2$29,7861084.83/5.0
Alice1$22,57885.00/5.0
Amelie2$22,569554.88/5.0
Hômtimise1$20,569204.60/5.0
Laurent1$20,1861024.80/5.0
Justine1$17,604524.77/5.0
Rosy1$16,788354.69/5.0
Catherine1$12,2621264.92/5.0
Marie-Odile1$8,4871394.87/5.0
France1$8,372195.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malzéville.

Dive Deeper: Advanced Malzéville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malzéville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Malzéville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Malzéville

  • The Malzéville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Malzéville, Apartment/Condo properties are the most common (77.3%), reflecting the local real estate landscape.
  • Houses represent a significant 18.2% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.

Malzéville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Malzéville

  • The dominant room capacity in Malzéville is 1 bedroom listings, making up 59.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Malzéville, indicating a high concentration in these sizes.
  • With over half the market (59.1%) consisting of studios or 1-bedroom units, Malzéville is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (4.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Malzéville.

Malzéville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Malzéville

  • The most common guest capacity trend in Malzéville vacation rentals is listings accommodating 2 guests (63.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Malzéville STR market, accounting for 72.7% of listings.
  • A significant 63.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Malzéville.
  • On average, properties in Malzéville are equipped to host 2.6 guests.

Malzéville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Malzéville

  • The most common availability pattern in Malzéville falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Malzéville (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Malzéville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (31.8%)

1 Night

7 listings

31.8% of total

2 Nights (40.9%)

2 Nights

9 listings

40.9% of total

3 Nights (9.1%)

3 Nights

2 listings

9.1% of total

4-6 Nights (4.5%)

4-6 Nights

1 listings

4.5% of total

7-29 Nights (4.5%)

7-29 Nights

1 listings

4.5% of total

30+ Nights (9.1%)

30+ Nights

2 listings

9.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Malzéville is 2 Nights, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (72.7%) of the Malzéville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 40.9% of Malzéville hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malzéville.

Malzéville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (47.6%)

Flexible

10 listings

47.6% of total

Moderate (33.3%)

Moderate

7 listings

33.3% of total

Firm (9.5%)

Firm

2 listings

9.5% of total

Strict (9.5%)

Strict

2 listings

9.5% of total

Cancellation Policy Insights for Malzéville

  • The prevailing Airbnb cancellation policy trend in Malzéville is Flexible, used by 47.6% of listings.
  • The market strongly favors guest-friendly terms, with 80.9% of listings offering Flexible or Moderate policies. This suggests guests in Malzéville may expect booking flexibility.
  • Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 47.6% market standard in Malzéville.
  • Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Malzéville.

Malzéville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Malzéville

  • The overall average booking lead time for vacation rentals in Malzéville is 28 days.
  • Guests book furthest in advance for stays during June (average 71 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (52 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Malzéville.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Malzéville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Malzéville (2025)

Amenity Prevalence

Amenity Insights for Malzéville

  • Essential amenities in Malzéville that guests expect include: Heating, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Dishes and silverware, Bed linens are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Malzéville: Heating, Hot water, Kitchen.
  • Prioritize adding missing essentials: Hot water, Kitchen.
  • Consider adding popular differentiators like Wifi or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Malzéville to stay competitive.

Malzéville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Malzéville

  • The typical guest profile for Airbnb in Malzéville consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 80.2% of guests.
  • Key international markets include France (80.2%) and Germany (6.6%).
  • Top languages spoken are French (35.4%) followed by English (32.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nancy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Malzéville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ittenheim19$3,672$228.1945%
Furdenheim16$3,576$330.0550%
Osenbach23$3,150$276.5539%
Le Valtin18$3,072$289.7238%
Griesheim-près-Molsheim19$3,065$263.4841%
Belmont13$2,931$260.8936%
Ventron82$2,809$278.4136%
Léglise21$2,804$259.3238%
Rust160$2,750$187.6152%
Libin46$2,632$218.3442%

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