Gérardmer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France
Is Airbnb profitable in Gérardmer in 2025? Explore comprehensive Airbnb analytics for Gérardmer, Grand Est, France to uncover income potential. This 2025 STR market report for Gérardmer, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,003 active listings.
Whether you're considering an Airbnb investment in Gérardmer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gérardmer Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gérardmer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gérardmer (2025)
Understanding the monthly revenue variations for Airbnb listings in Gérardmer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gérardmer is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gérardmer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,509+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,778 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,500 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $808, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gérardmer
Gérardmer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gérardmer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gérardmer:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gérardmer
Average Daily Rate (ADR) Airbnb Trends in Gérardmer (2025)
Effective short term rental pricing strategy in Gérardmer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gérardmer typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $446+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Gérardmer
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Airbnb Seasonality Analysis & Trends in Gérardmer (2025)
Peak Season (August, July, May)
- Revenue averages $3,177 per month
- Occupancy rates average 53.6%
- Daily rates average $185
Shoulder Season
- Revenue averages $2,436 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $191
Low Season (March, September, November)
- Revenue drops to average $1,668 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $187
Seasonality Insights for Gérardmer
- The Airbnb seasonality in Gérardmer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gérardmer's highest earning potential, with monthly revenues capable of climbing to $3,484, occupancy reaching a high of 67.0%, and ADRs peaking at $201.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,588, occupancy could drop to 26.7%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gérardmer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gérardmer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gérardmer (2025)
Exploring the top neighborhoods for short-term rentals in Gérardmer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lac de Gérardmer | Scenic lake surrounded by mountains, popular for water sports and hiking. A prime location for tourists seeking nature, relaxation, and outdoor activities. | Lac de Gérardmer, Gérardmer Ski Resort, Sentier des Diligences, Musée du Textile des Vosges, Les Jardins de Berchigranges |
| Centre-ville de Gérardmer | The town center offers a bustling atmosphere with shops, cafes, and restaurants. A great spot for travelers who want to experience the local culture and cuisine. | Place des Déportés, Eglise de Gérardmer, Shopping district, Local markets, Cafés and restaurants |
| Route des Crêtes | A scenic mountain road offering breathtaking views and access to hiking trails. Ideal for outdoor enthusiasts and nature lovers. | Col de la Schlucht, Belvédère des Roches, Hiking trails, Scenic viewpoints, Mountain biking routes |
| La Mauselaine | A popular ski area known for winter sports and outdoor activities. Attracts winter sports enthusiasts and families. | La Mauselaine Ski Resort, Snowshoeing trails, Ski lifts, Winter hiking, Scenic mountain views |
| Les Vosges | Known for its natural beauty and hiking trails, this region is perfect for those looking to connect with nature and enjoy peaceful surroundings. | Hiking in the Vosges mountains, Floriculture trail, Wildlife watching, Lakes and rivers, Charming villages |
| Gerardmer-Station | A mix of leisure and adventure, this area is suitable for both winter and summer activities attracting adventure enthusiasts. | Gérardmer Cable Car, Adventure parks, Lake activities, Ski and snowboarding, Mountain biking |
| Le Grand Valtin | A quieter area ideal for those looking to escape the crowds, with beautiful landscapes and ample opportunities for hiking and exploring. | Peaceful hiking trails, Wildlife and nature, Scenic views, Local artisan shops, Outdoor cafes |
| Xonrupt-Longemer | A charming village near Gérardmer, known for its lakes and outdoor activities, attracts families and nature lovers. | Lac de Longemer, Hiking trails around the lake, Fishing, Lake beach activities, Family-friendly attractions |
Understanding Airbnb License Requirements & STR Laws in Gérardmer (2025)
With 25% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Gérardmer. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gérardmer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 25% licensed listings)
Top Performing Airbnb Properties in Gérardmer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gérardmerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet10 bedrooms heated pools spa sauna baby
Entire Place • 10 bedrooms
Gérardmer-chalet luxe "LÉON"at the foot of the slopes
Entire Place • 5 bedrooms
ALTA ROCCA - 14 pers. - Piscine + Jacuzzi
Entire Place • 6 bedrooms
Villa Manteau de Neige - 14 pers - Swimming Pool+Jacuzzi
Entire Place • 7 bedrooms
Chalet Aconit, luxury and calm with jacuzzi and sauna
Entire Place • 5 bedrooms
le Chalet
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gérardmer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gérardmer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pims | 36 | $2,259,545 | 1479 | 4.66/5.0 |
| La Clé Des Vosges | 17 | $1,330,054 | 308 | 4.73/5.0 |
| Sebastien | 5 | $574,969 | 46 | 2.86/5.0 |
| PropertyKeys | 11 | $436,015 | 250 | 4.28/5.0 |
| Antoine | 7 | $388,543 | 274 | 4.98/5.0 |
| Pauline | 3 | $379,142 | 38 | 4.88/5.0 |
| Tonino | 11 | $275,055 | 1204 | 4.86/5.0 |
| Emily | 4 | $241,599 | 3 | 1.17/5.0 |
| Yves | 7 | $227,058 | 291 | 4.70/5.0 |
| Jennifer | 8 | $225,766 | 1102 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gérardmer.
Dive Deeper: Advanced Gérardmer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gérardmer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGérardmer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gérardmer
- The Gérardmer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.7% of the 1,003 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gérardmer, Apartment/Condo properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 38.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 2.5%) offer potential for unique stay experiences.
Gérardmer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gérardmer
- The dominant room capacity in Gérardmer is 2 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Gérardmer, indicating a high concentration in these sizes.
- A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gérardmer.
Gérardmer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gérardmer
- The most common guest capacity trend in Gérardmer vacation rentals is listings accommodating 4 guests (30.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Gérardmer STR market, accounting for 55.3% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gérardmer.
- On average, properties in Gérardmer are equipped to host 5.3 guests.
Gérardmer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gérardmer
- The most common availability pattern in Gérardmer falls within the 181-270 days range, representing 40.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gérardmer (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gérardmer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
65 listings
6.7% of total
2 Nights
254 listings
26% of total
3 Nights
109 listings
11.2% of total
4-6 Nights
160 listings
16.4% of total
7-29 Nights
35 listings
3.6% of total
30+ Nights
354 listings
36.2% of total
Key Insights
- The most prevalent minimum stay requirement in Gérardmer is 30+ Nights, adopted by 36.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.2%) caters to monthly stays (30+ nights) in Gérardmer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.2% of Gérardmer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gérardmer.
Gérardmer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.2% of total
Super Strict 30 Days
9 listings
1% of total
Non-refundable
1 listings
0.1% of total
Refundable
1 listings
0.1% of total
Flexible
114 listings
12.1% of total
Moderate
241 listings
25.6% of total
Firm
256 listings
27.2% of total
Strict
317 listings
33.7% of total
Cancellation Policy Insights for Gérardmer
- The prevailing Airbnb cancellation policy trend in Gérardmer is Strict, used by 33.7% of listings.
- A majority (60.9%) of hosts in Gérardmer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.7% market standard in Gérardmer.
- With 33.7% using Strict terms, this is a viable option in Gérardmer, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gérardmer.
Gérardmer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gérardmer
- The overall average booking lead time for vacation rentals in Gérardmer is 55 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Gérardmer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Gérardmer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gérardmer (2025)
Amenity Prevalence
Amenity Insights for Gérardmer
- Essential amenities in Gérardmer that guests expect include: Heating, Kitchen, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Smoke alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gérardmer: Heating, Kitchen, TV, Free parking on premises.
- Prioritize adding missing essentials: Heating, Kitchen, TV, Free parking on premises.
- Consider adding popular differentiators like Coffee maker or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gérardmer to stay competitive.
Gérardmer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gérardmer
- The typical guest profile for Airbnb in Gérardmer consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 71.0% of guests.
- Key international markets include France (71%) and Germany (11.1%).
- Top languages spoken are French (40%) followed by English (32.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Strasbourg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gérardmer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ittenheim | 19 | $3,672 | $228.19 | 45% |
| Furdenheim | 16 | $3,576 | $330.05 | 50% |
| Osenbach | 23 | $3,150 | $276.55 | 39% |
| Le Valtin | 18 | $3,072 | $289.72 | 38% |
| Griesheim-près-Molsheim | 19 | $3,065 | $263.48 | 41% |
| Belmont | 13 | $2,931 | $260.89 | 36% |
| Ventron | 82 | $2,809 | $278.41 | 36% |
| Léglise | 21 | $2,804 | $259.32 | 38% |
| Rust | 160 | $2,750 | $187.61 | 52% |
| Libin | 46 | $2,632 | $218.34 | 42% |