Épinal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France
Is Airbnb profitable in Épinal in 2025? Explore comprehensive Airbnb analytics for Épinal, Grand Est, France to uncover income potential. This 2025 STR market report for Épinal, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 182 active listings.
Whether you're considering an Airbnb investment in Épinal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Épinal Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Épinal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Épinal (2025)
Understanding the monthly revenue variations for Airbnb listings in Épinal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Épinal is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Épinal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,762 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,135 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $559, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Épinal
Épinal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Épinal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Épinal:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Épinal
Average Daily Rate (ADR) Airbnb Trends in Épinal (2025)
Effective short term rental pricing strategy in Épinal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Épinal typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $152+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Épinal
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Airbnb Seasonality Analysis & Trends in Épinal (2025)
Peak Season (May, June, April)
- Revenue averages $1,712 per month
- Occupancy rates average 43.6%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,443 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $86
Low Season (January, February, March)
- Revenue drops to average $1,023 per month
- Occupancy decreases to average 38.6%
- Daily rates adjust to average $88
Seasonality Insights for Épinal
- The Airbnb seasonality in Épinal shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Épinal's highest earning potential, with monthly revenues capable of climbing to $1,768, occupancy reaching a high of 58.9%, and ADRs peaking at $92.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $951, occupancy could drop to 37.1%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Épinal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Épinal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Épinal (2025)
Exploring the top neighborhoods for short-term rentals in Épinal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Épinal's bustling center offers easy access to shops, restaurants, and historical sites. Ideal for tourists looking to explore the charm of the town. | Épinal Castle, Saint-Maurice Basilica, Épinal's Museum, Place des Vosges, Chapelle des Annonciades |
| La Maix | A serene area on the outskirts of Épinal, perfect for nature lovers and those seeking a quiet retreat. Close to hiking trails and natural parks. | La Maix Forest, Riverside trails, Picnic areas, Natural parks surrounding Épinal |
| St. Laurent | Family-friendly neighborhood known for its parks and schools. Great for families visiting Épinal, providing a more residential feel. | Parc du château, Kids playgrounds, Local markets, Community centers |
| Épinal Port | A picturesque area along the Vosges River, ideal for those interested in water activities and picturesque views. Attracts visitors during summer. | Boating on the river, Scenic riverwalk, Local cafes and restaurants |
| La Proiselière | Quiet, residential area known for its parks and proximity to the city center. A good option for families and longer stays. | Local parks, Community events, Walking trails |
| Domaine de la Vignoble | A vineyard area just outside Épinal, perfect for wine lovers and those seeking a rural experience while being close to the city. | Winery tours, Wine tasting events, Scenic vineyards |
| Épinal Train Station | Convenient for travelers arriving by train. A bustling area with shops and eateries, ideal for short-term visits. | Train station facilities, Local eateries, Travel connections to larger cities |
| Saint-Rême | A serene residential area near the river, valued for its calm atmosphere and green spaces, ideal for relaxing stays. | River banks, Walking paths, Nature observation |
Understanding Airbnb License Requirements & STR Laws in Épinal (2025)
While Épinal, Grand Est, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Épinal to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Épinal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Épinalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lodge Antoinette - 2 guests - Private Nordic bath
Entire Place • 1 bedroom
Gite du Ruisseau
Entire Place • 6 bedrooms
Lodge Agnes - 2/4 guests - Private Nordic bath
Entire Place • 1 bedroom
Bernadette Lodge - 2 guests - Private nordic bath
Entire Place • 1 bedroom
Lodge Véronique -3 adults- Private Nordic bath
Entire Place • 1 bedroom
Gite Villa La Chèvrerie centre
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Épinal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Épinal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marine | 4 | $253,817 | 459 | 4.99/5.0 |
| Ariane | 4 | $105,062 | 84 | 3.66/5.0 |
| Sci | 12 | $98,517 | 411 | 4.61/5.0 |
| Christine | 2 | $88,816 | 388 | 4.91/5.0 |
| Pascal | 6 | $87,080 | 776 | 4.56/5.0 |
| Domaine Du Château | 8 | $81,829 | 110 | 4.49/5.0 |
| Fabian | 2 | $58,832 | 53 | 4.81/5.0 |
| Vincent | 4 | $53,234 | 429 | 4.69/5.0 |
| Romain | 2 | $52,308 | 39 | 4.76/5.0 |
| Madjid | 3 | $43,659 | 178 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Épinal.
Dive Deeper: Advanced Épinal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Épinal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÉpinal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Épinal
- The Épinal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.8% of the 182 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Épinal, Apartment/Condo properties are the most common (70.3%), reflecting the local real estate landscape.
- Houses represent a significant 20.3% portion, catering likely to families or larger groups.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Épinal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Épinal
- The dominant room capacity in Épinal is 1 bedroom listings, making up 45.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.3% of the active Airbnb listings in Épinal, indicating a high concentration in these sizes.
Épinal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Épinal
- The most common guest capacity trend in Épinal vacation rentals is listings accommodating 4 guests (31.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Épinal STR market, accounting for 56.6% of listings.
- 20.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Épinal.
- On average, properties in Épinal are equipped to host 3.6 guests.
Épinal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Épinal
- The most common availability pattern in Épinal falls within the 271-366 days range, representing 32.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Épinal (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Épinal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
83 listings
48.3% of total
2 Nights
66 listings
38.4% of total
3 Nights
6 listings
3.5% of total
4-6 Nights
4 listings
2.3% of total
7-29 Nights
3 listings
1.7% of total
30+ Nights
10 listings
5.8% of total
Key Insights
- The most prevalent minimum stay requirement in Épinal is 1 Night, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.7%) of the Épinal Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.3% of Épinal hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Épinal.
Épinal Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
71 listings
43% of total
Moderate
57 listings
34.5% of total
Firm
14 listings
8.5% of total
Strict
23 listings
13.9% of total
Cancellation Policy Insights for Épinal
- The prevailing Airbnb cancellation policy trend in Épinal is Flexible, used by 43% of listings.
- The market strongly favors guest-friendly terms, with 77.5% of listings offering Flexible or Moderate policies. This suggests guests in Épinal may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43% market standard in Épinal.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Épinal.
Épinal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Épinal
- The overall average booking lead time for vacation rentals in Épinal is 32 days.
- Guests book furthest in advance for stays during May (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Épinal.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Épinal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Épinal (2025)
Amenity Prevalence
Amenity Insights for Épinal
- Popular amenities like Heating, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Épinal to stay competitive.
Épinal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Épinal
- The typical guest profile for Airbnb in Épinal consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.0% of guests.
- Key international markets include France (83%) and Germany (3.6%).
- Top languages spoken are French (44.8%) followed by English (31.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Strasbourg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Épinal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ittenheim | 19 | $3,672 | $228.19 | 45% |
| Furdenheim | 16 | $3,576 | $330.05 | 50% |
| Osenbach | 23 | $3,150 | $276.55 | 39% |
| Le Valtin | 18 | $3,072 | $289.72 | 38% |
| Griesheim-près-Molsheim | 19 | $3,065 | $263.48 | 41% |
| Belmont | 13 | $2,931 | $260.89 | 36% |
| Ventron | 82 | $2,809 | $278.41 | 36% |
| Léglise | 21 | $2,804 | $259.32 | 38% |
| Rust | 160 | $2,750 | $187.61 | 52% |
| Libin | 46 | $2,632 | $218.34 | 42% |